{"id":11122,"date":"2024-03-28T14:21:06","date_gmt":"2024-03-28T21:21:06","guid":{"rendered":"https:\/\/npdigital.com\/?page_id=18877"},"modified":"2026-07-31T21:10:25","modified_gmt":"2026-07-31T20:10:25","slug":"paid-search","status":"publish","type":"page","link":"https:\/\/npdigital.com\/uk\/solutions\/paid-search\/","title":{"rendered":"Paid Search"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g71os75-418c0265d3cc50c644a2a6ca5f0b6891\">\n.avia-section.av-g71os75-418c0265d3cc50c644a2a6ca5f0b6891 .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-g71os75-418c0265d3cc50c644a2a6ca5f0b6891 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div 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class='flex_column_table av-feuvfkx-ce4db5d53659684d6491693538828849 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-feuvfkx-ce4db5d53659684d6491693538828849\">\n.flex_column.av-feuvfkx-ce4db5d53659684d6491693538828849{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-feuvfkx-ce4db5d53659684d6491693538828849 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2\">\n#top .hr.hr-invisible.av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-ltz9bdvn-8fd368714a30e248281f1eabce310dd2 hr-invisible  avia-builder-el-2  el_before_av_image  avia-builder-el-first  av-desktop-hide 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src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s2u5fh-4eb9ef677b9dc70635c3f815d9602de6\">\n#top 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c\">\n#top .hr.hr-invisible.av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ltz7mcsn-12189756db5ab393fac9c373010ddb4c hr-invisible  avia-builder-el-6  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5\">\n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:left;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lijh0jih-5b2f74ad9a14091337040a5f6478dfa5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Paid search is an auction-based, highly targeted and measurable digital marketing solution. It enables businesses to capture the attention of high-intent users actively seeking their products or services across Google, Bing, YouTube, The App Store and more.<\/p>\n<p style=\"text-align: left;\">Through a strategic combination of account structure, bidding, ad creation and testing, we help brands stand out in the auction, driving qualified traffic across all stages of the journey.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-jzkw65-7c35d842cf7e468715a156f0fb7d315d av_two_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic right-to-left av-parallax-object  ' 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.avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-ltz6zrvs-d3ca9ae81b555f5f13bbe9378c653e8c.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-ltz6zrvs-d3ca9ae81b555f5f13bbe9378c653e8c.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-ltz6zrvs-d3ca9ae81b555f5f13bbe9378c653e8c avia_animate_when_visible  avia-builder-el-9  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-6mqtzbx-3574fbbc4aaa7d3af56bbbac2a0696c3 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-6mqtzbx-3574fbbc4aaa7d3af56bbbac2a0696c3 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Goals<\/div><div class=\"icon-description\"><p>Before diving in, a successful paid search campaign needs a clear roadmap. This means setting specific, measurable goals (like website traffic or sales) and meticulously defining your target audience. Understanding their demographics, search habits, and pain points allows you to tailor your entire strategy for maximum impact.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-67c8pbx-6bc94e0ae993485cb2021788831867a5 iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-67c8pbx-6bc94e0ae993485cb2021788831867a5 avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Keyword Strategy<\/div><div class=\"icon-description\"><p>The cornerstone of any paid search campaign is a robust keyword strategy. Extensive research uncovers the terms your target audience uses to search for products or services like yours. This allows you to create targeted ad groups with relevant keywords, ensuring your ads appear when users are searching for solutions you provide.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4ba11ea1fba97e6ab82d1e9db26a2830 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4ba11ea1fba97e6ab82d1e9db26a2830 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ad Copy &amp; Landing Pages<\/div><div class=\"icon-description\"><p>Your ad copy is your first impression, so it needs to be clear, concise, and persuasive. Highlight your unique selling proposition and entice users to click. But the journey doesn\u2019t end there. Landing pages must be optimized to seamlessly convert clicks into conversions, ensuring a smooth user experience that aligns with the promises made in your ad.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-4-8f93fa6515043e46f00825dfa3dd3a52 iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-4-8f93fa6515043e46f00825dfa3dd3a52 avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Bidding &amp; Budget Management<\/div><div class=\"icon-description\"><p>Paid search is an auction system, so understanding bidding strategies is crucial. Our paid search specialists determine the optimal bids for each keyword to achieve your goals within your budget. This ensures you get the most bang for your buck, maximizing your return on investment.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-3-cfca58c8471f8f0edbea02b1c195bfe9 iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-3-cfca58c8471f8f0edbea02b1c195bfe9 avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Account Structure<\/div><div class=\"icon-description\"><p>A well-organized account structure is the foundation for campaign success. We meticulously categorize campaigns and ad groups based on themes and product offerings, allowing for clear performance tracking and efficient optimization. This ensures you can identify top performers and areas for improvement with ease.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-5ngd3jx-2-464a0814b263c4d3f2c9d89aef04055c iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-5ngd3jx-2-464a0814b263c4d3f2c9d89aef04055c avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ongoing Optimization<\/div><div class=\"icon-description\"><p>The best paid search campaigns are living entities, constantly evolving for optimal results. We employ a data-driven approach, meticulously monitoring campaign performance and user behavior. This allows us to identify opportunities for improvement, refine keyword strategies, and optimize landing pages to ensure your campaigns continually deliver exceptional results.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084183-974b4aa6cd622c8d239cc2251e36ae4d\">\n.avia-section.av-m9084183-974b4aa6cd622c8d239cc2251e36ae4d .av-parallax .av-parallax-inner{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/paid-search-background-scaled.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-m9084183-974b4aa6cd622c8d239cc2251e36ae4d .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-m9084183-974b4aa6cd622c8d239cc2251e36ae4d main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3\">\n.flex_column.av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-50rt3i5-e6fc3beae1319b32e1110fc6214e1cb3 av_one_full  avia-builder-el-11  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49bq3y5-4088592322bbb108a2402121adaf0d47\">\n#top .hr.hr-invisible.av-49bq3y5-4088592322bbb108a2402121adaf0d47{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-49bq3y5-4088592322bbb108a2402121adaf0d47 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90848e4-fc44dcc268e39dc4dac7c3fcc90d635b\">\n.avia-image-container.av-m90848e4-fc44dcc268e39dc4dac7c3fcc90d635b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m90848e4-fc44dcc268e39dc4dac7c3fcc90d635b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m90848e4-fc44dcc268e39dc4dac7c3fcc90d635b av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11114 avia-img-lazy-loading-not-11114 avia_image ' src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-60x60.png\" alt='' title='Paid Search'  height=\"60\" width=\"60\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-60x60.png 60w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-300x300.png 300w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-36x36.png 36w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1-180x180.png 180w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/PaidSearch_Reverse-1.png 500w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d\">\n#top .hr.hr-invisible.av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-3zj0x6l-792b1ece93abc5f30c1f4d65a440df1d hr-invisible  avia-builder-el-14  el_after_av_image  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc\">\n#top .av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:70px;\n}\nbody .av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .av-special-heading-tag{\nfont-size:70px;\n}\n.av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m9084c48-c58d6ee01063d7d7a85b2f6a690e29bc av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"underline\">Paid Search<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c\">\n#top .hr.hr-invisible.av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m9084h5x-46b45268138e1a915ac62e0a963a0f3c hr-invisible  avia-builder-el-16  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2\">\n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\ntext-align:center;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9084q1y-ef27b0e263ad3e2274d72b6680839db2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Paid search is an auction-based, highly targeted and measurable digital marketing solution. It enables businesses to capture the attention of high-intent users actively seeking their products or services across Google, Bing, YouTube, The App Store and more.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681\">\n#top .hr.hr-invisible.av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m90lpccf-1ef2ea26b36332c2789c41c1c47d1681 hr-invisible  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m9084xpm-8b93e15a034ef5b595cd24688b1511e4 av_one_full  avia-builder-el-19  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic right-to-left  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39frh8d-09bb781cabc43975b4ef1e843375d86e\">\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .icon-title{\nfont-size:30px;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .icon-description{\nfont-size:17px;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-1{\ntransform:translate(0px,250px);\nleft:50%;\ntop:0%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-1{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-2{\ntransform:translate(-216px,125px);\nleft:93%;\ntop:25%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-2{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.2s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-3{\ntransform:translate(-216px,-124px);\nleft:93%;\ntop:74%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-3{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.4s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-4{\ntransform:translate(0px,-250px);\nleft:50%;\ntop:100%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-4{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.6s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-5{\ntransform:translate(216px,-125px);\nleft:6%;\ntop:75%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-5{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:1.8s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e .avia-icon-circles-icon-6{\ntransform:translate(216px,125px);\nleft:6%;\ntop:25%;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation .avia-icon-circles-icon-6{\ntransform:translate(0px,0px);\nopacity:1;\ntransition-delay:2s;\n}\n.av-icon-circles-container.av-39frh8d-09bb781cabc43975b4ef1e843375d86e.avia_start_animation.avia_animation_finished .avia-icon-circles-icon{\ntransition-delay:0s;\n}\n<\/style>\n<div class='av-icon-circles-container av-39frh8d-09bb781cabc43975b4ef1e843375d86e avia_animate_when_visible  avia-builder-el-20  avia-builder-el-no-sibling ' ><div class='avia-icon-circles-main-logo'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img src='https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/paid-search-bidder-image.png' alt='' title='paid-search-bidder-image'  itemprop=\"thumbnailUrl\"  \/><\/div><div class=\"avia-icon-circles-inner\"><div class='avia-icon-circles-icon av-35e0kcd-742e2f20ba93b611fe7545dbe96b6462 iconfont av-no-link avia-icon-circles-icon-1' data-icon-circles-icon=\"1\" aria-hidden='true' data-av_icon='\ue82a' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-35e0kcd-742e2f20ba93b611fe7545dbe96b6462 avia-icon-circles-icon-text-1' data-icon-circles-text=\"1\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Goals<\/div><div class=\"icon-description\"><p>Before diving in, a successful paid search campaign needs a clear roadmap. This means setting specific, measurable goals (like website traffic or sales) and meticulously defining your target audience. Understanding their demographics, search habits, and pain points allows you to tailor your entire strategy for maximum impact.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-9of9rx-f878467e96654cd2f9e80d724cedefdb iconfont av-no-link avia-icon-circles-icon-2' data-icon-circles-icon=\"2\" aria-hidden='true' data-av_icon='\ue8da' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-9of9rx-f878467e96654cd2f9e80d724cedefdb avia-icon-circles-icon-text-2' data-icon-circles-text=\"2\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Keyword Strategy<\/div><div class=\"icon-description\"><p>The cornerstone of any paid search campaign is a robust keyword strategy. Extensive research uncovers the terms your target audience uses to search for products or services like yours. This allows you to create targeted ad groups with relevant keywords, ensuring your ads appear when users are searching for solutions you provide.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-28a96ql-2ee0e4148f8a361768441c9b8c4a03b6 iconfont av-no-link avia-icon-circles-icon-3' data-icon-circles-icon=\"3\" aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-28a96ql-2ee0e4148f8a361768441c9b8c4a03b6 avia-icon-circles-icon-text-3' data-icon-circles-text=\"3\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ad Copy &amp; Landing Pages<\/div><div class=\"icon-description\"><p>Your ad copy is your first impression, so it needs to be clear, concise, and persuasive. Highlight your unique selling proposition and entice users to click. But the journey doesn\u2019t end there. Landing pages must be optimized to seamlessly convert clicks into conversions, ensuring a smooth user experience that aligns with the promises made in your ad.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-1hivosd-be5461dd76ea7692624680fff01b968e iconfont av-no-link avia-icon-circles-icon-4' data-icon-circles-icon=\"4\" aria-hidden='true' data-av_icon='\ue83e' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-1hivosd-be5461dd76ea7692624680fff01b968e avia-icon-circles-icon-text-4' data-icon-circles-text=\"4\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Bidding &amp; Budget Management<\/div><div class=\"icon-description\"><p>Paid search is an auction system, so understanding bidding strategies is crucial. Our paid search specialists determine the optimal bids for each keyword to achieve your goals within your budget. This ensures you get the most bang for your buck, maximizing your return on investment.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-16aoi71-4752b2124d91dd8a08c870a20a47a29b iconfont av-no-link avia-icon-circles-icon-5' data-icon-circles-icon=\"5\" aria-hidden='true' data-av_icon='\ue8d3' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-16aoi71-4752b2124d91dd8a08c870a20a47a29b avia-icon-circles-icon-text-5' data-icon-circles-text=\"5\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Account Structure<\/div><div class=\"icon-description\"><p>A well-organized account structure is the foundation for campaign success. We meticulously categorize campaigns and ad groups based on themes and product offerings, allowing for clear performance tracking and efficient optimization. This ensures you can identify top performers and areas for improvement with ease.<\/p>\n<\/div><\/div><\/div><div class='avia-icon-circles-icon av-qr36pp-201267c14701039faa80e127ecc5da1a iconfont av-no-link avia-icon-circles-icon-6' data-icon-circles-icon=\"6\" aria-hidden='true' data-av_icon='\ue8a9' data-av_iconfont='entypo-fontello'><\/div><div class='avia-icon-circles-icon-text av-qr36pp-201267c14701039faa80e127ecc5da1a avia-icon-circles-icon-text-6' data-icon-circles-text=\"6\"><div class=\"avia-icon-circles-icon-text-inner\"><div class=\"icon-title\">Ongoing Optimization<\/div><div class=\"icon-description\"><p>The best paid search campaigns are living entities, constantly evolving for optimal results. We employ a data-driven approach, meticulously monitoring campaign performance and user behavior. This allows us to identify opportunities for improvement, refine keyword strategies, and optimize landing pages to ensure your campaigns continually deliver exceptional results.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='npd-full-page'  class='av-layout-grid-container av-2a9rao1-a3abf2d4a626977c060d3a90780c9d1a entry-content-wrapper main_color av-flex-cells  avia-builder-el-21  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-25 grid-row-not-first  container_wrap fullsize'   data-av_minimum_height_pc='25'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e\">\n.flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1oramyp-ac8acb7ea10163623eab6e2c3e57c39e av-gridrow-cell av_one_fourth no_margin  avia-builder-el-22  el_before_av_cell_one_fourth  avia-builder-el-first '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2bai-aed77bb5277a3d29f5030f30be01f753\">\n#top .avia-animated-number.av-lije2bai-aed77bb5277a3d29f5030f30be01f753 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2bai-aed77bb5277a3d29f5030f30be01f753 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2bai-aed77bb5277a3d29f5030f30be01f753 av-force-default-color avia_animate_when_visible  avia-builder-el-23  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"68\" data-start_from=\"0\">68<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all online experiences begin with a search engine.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483\">\n.flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\nvertical-align:middle;\nbackground-color:#ef561a;\n}\n.responsive #top #wrap_all .flex_cell.av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1ao1bk1-e5fa94e70c69a0c1af3a9643e54f1483 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-24  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2nqk-e70b70228944b5b34066cf3e58e1b564\">\n#top .avia-animated-number.av-lije2nqk-e70b70228944b5b34066cf3e58e1b564 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2nqk-e70b70228944b5b34066cf3e58e1b564 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2nqk-e70b70228944b5b34066cf3e58e1b564 av-force-default-color avia_animate_when_visible  avia-builder-el-25  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"90\" data-start_from=\"0\">90<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all internet users see Google paid search ads.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg000x-5263ab98b5651d1acec1fe38e420d934\">\n.flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\nvertical-align:middle;\nbackground-color:#d74912;\n}\n.responsive #top #wrap_all .flex_cell.av-1dg000x-5263ab98b5651d1acec1fe38e420d934{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1dg000x-5263ab98b5651d1acec1fe38e420d934 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-26  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lije2hy9-f98744f0191bf58e4de02ce1df76bc4d\">\n#top .avia-animated-number.av-lije2hy9-f98744f0191bf58e4de02ce1df76bc4d .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-lije2hy9-f98744f0191bf58e4de02ce1df76bc4d .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-lije2hy9-f98744f0191bf58e4de02ce1df76bc4d av-force-default-color avia_animate_when_visible  avia-builder-el-27  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"40\" data-start_from=\"0\">40<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all digital advertisers say their paid search budget is too low.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uictj5-f7646b083ce9731c84b35af7bc584aa2\">\n.flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\nvertical-align:middle;\nbackground-color:#ff5e29;\n}\n.responsive #top #wrap_all .flex_cell.av-uictj5-f7646b083ce9731c84b35af7bc584aa2{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-uictj5-f7646b083ce9731c84b35af7bc584aa2 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-28  el_after_av_cell_one_fourth  avia-builder-el-last '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tp2akh-10d694eec02f331ba127bb6d2fad3254\">\n#top .avia-animated-number.av-tp2akh-10d694eec02f331ba127bb6d2fad3254 .avia-animated-number-title{\nfont-size:70px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.av-tp2akh-10d694eec02f331ba127bb6d2fad3254 .avia-animated-number-content{\nfont-size:18px;\ncolor:#000000;\n}\n<\/style>\n<div  class=\"avia-animated-number av-tp2akh-10d694eec02f331ba127bb6d2fad3254 av-force-default-color avia_animate_when_visible  avia-builder-el-29  avia-builder-el-no-sibling  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-no-number\">+<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"39\" data-start_from=\"0\">39<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class=\"avia-animated-number-content\"><p>of all online budgets go to paid search.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltzb63co-03e2f342632a5a75bacfc126cb391121\">\n.avia-section.av-ltzb63co-03e2f342632a5a75bacfc126cb391121{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ltzb63co-03e2f342632a5a75bacfc126cb391121 main_color avia-section-large avia-no-border-styling  avia-builder-el-30  el_after_av_layout_row  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7525en1-322baa5d7061bec1626a20b0b74596d0 av_three_fourth  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7\">\n#top .av_textblock_section.av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-o7gkl9-3bb93e4c845bfa37fb9ecd60dbcc17b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>PAID SEARCH ONBOARDING<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8\">\n#top .av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:60px;\n}\nbody .av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5uvt0hp-77e9d447c104c69b176eff64a017c9d8 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Our award-winning onboarding and optimization process.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a\">\n#top .hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-5fqoj0d-38f6d10e0f9bd0c1024a83676bf7698a hr-custom  avia-builder-el-34  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e\">\n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-1ok6nx-c0832bb77e98e1c3dcc63ad780987b8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Having a new agency take over your account can be intimidating. But, we&#8217;ve been recognized for our account takeover process, and our approach to broad match is setting the industry standard.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-egltst-683fd3b257181508db2cb93d50a74352 av_one_full  avia-builder-el-36  el_after_av_three_fourth  avia-builder-el-last  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-396ic7-e3968c870451d4ec72fffee4c3c08f8f\">\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-title{\nfont-size:32px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-content{\nfont-size:18px;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-icon-inner{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-indicator{\nbackground-color:#ff5e29;\n}\n.avia-timeline-container.av-396ic7-e3968c870451d4ec72fffee4c3c08f8f .av-milestone-article-footer{\nbackground-color:#ff5e29;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-396ic7-e3968c870451d4ec72fffee4c3c08f8f av-slideshow-ui  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-lu3d0ioo-db2d3d6f6638c633ec01ed887b167410 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Reconcile performance.<\/h4><\/header><div class='av-milestone-content'><p>Review and compare historical performance against industry benchmarks, analyze first-party data collection, use segmentation and review conversion tracking to align on the source of truth.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-2-16e442b08ee492dd6a1c142949ea519b av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Set your targeting.<\/h4><\/header><div class='av-milestone-content'><p>Identify and review demographic, psychographic audiences and personas along with any geographic priorities or restrictions.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-29ec33878d7564dedce30cbe66e9350a av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Build your campaigns.<\/h4><\/header><div class='av-milestone-content'><p>Design a strategic roadmap, choose the right ad formats, placements, creative, and ad copy needs based on the marketing objectives and business goals.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-lu3d0ioo-1-1-e2c463dbb6048b6a8ce6a11347062ac4 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-'><strong><span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Launch, monitor and optimize.<\/h4><\/header><div class='av-milestone-content'><p>Execute campaigns, identify the right bid strategies and automation. Start to measure, optimize and report while developing initiatives to test and scale.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070\">\n#top .hr.hr-invisible.av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrqcm-84ae48a91dddf777d93bdf0501a1b070 hr-invisible  avia-builder-el-38  el_after_av_timeline  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1\">\n#top .av_textblock_section.av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-luby4vbg-e9eb182155c9b756190c1d3a09a8b8d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>BROAD MATCH FRAMEWORK<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72\">\n#top .hr.hr-invisible.av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lubxrydy-e848cc09f3205b2d067cc0ecbf81ce72 hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_icongrid '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d\">\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid{\njustify-content:space-between;\nrow-gap:20px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d li.av-icon-cell-item{\nflex-basis:calc(25% - 15px);\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front{\nbackground-color:#ffffff;\nborder-style:dotted;\nborder-width:1px 1px 1px 1px;\nborder-color:#dadada;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-icon{\ncolor:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_title{\nfont-size:25px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .icongrid_subtitle{\nfont-size:16px;\ncolor:#aaaaaa;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\nfont-size:18px;\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-text{\ncolor:#000000;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback{\nfont-size:18px;\nbackground-color:#ff5e29;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-color:#ff5e29;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:40px 30px 40px 30px;\n}\n.avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-text{\ncolor:#000000;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 10px);\n}\n}\n<\/style>\n<div  class='avia-icon-grid-container av-lubwcmf5-89235299089c8aaf121bc4f93b57f45d  avia-builder-el-41  el_after_av_hr  avia-builder-el-last ' ><ul id='avia-icongrid-6a7a6c2eed350' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-flipbox avia_flip_force_close avia-icongrid-numrow-4 avia-cell-space-between av-flex-cells av-break-767 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-36de56fa5820ee6011662ef4502aa12b'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Volume Threshold<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Broad match effectiveness is dependent upon data set quantity.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Campaigns must not be limited by budget. Volume threshold consists of spend &amp; conversion metrics.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-3-f07030a8fdc8b99c6f53f2d496796979'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Measurement Accuracy<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Outputs are only as effective as their inputs.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Conversion data &amp; outcome values must be: accurate, consistent and reliable.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-3 av-first-cell-row av-inner-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-2-b6e7d943b968477a39e9b26f50820e7c'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Outcome Impact<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Measure what values most for your business.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Business results must comparatively justify usage of broad match.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<li class='av-icon-cell-item av-row-with-4-cells av-row-nr-1 av-cell-4 av-first-cell-row av-last-cell-item'><div class='avia-icongrid-wrapper av-lubweqxp-1-3f53ca86c899fd7b6edb3813695fc04d'><article class='article-icon-entry '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-icon avia-font-entypo-fontello'><span class='icongrid-char' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'><\/span><\/div><header class=\"entry-content-header\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Relevancy Margin<\/h4><h6 class='av_icongrid_subtitle icongrid_subtitle' ><p>Evaluate keyword intent compared to audience propensity.<\/p>\n<\/h6><\/header><\/div><\/div><div class='avia-icongrid-flipback '><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>Keyword intent must avoid ambiguity &amp; overlap. Cost-benefit analysis of robust vs. excessive negative keyword management.<\/p>\n<\/div><\/div><\/div><\/article><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u2h5-e95de356f2acb329517b0e0e02e1a82d\">\n.avia-section.av-3u2h5-e95de356f2acb329517b0e0e02e1a82d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3u2h5-e95de356f2acb329517b0e0e02e1a82d main_color avia-section-large avia-no-border-styling  avia-builder-el-42  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d\">\n.flex_column.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d{\nwidth:36.4%;\n}\n<\/style>\n<div  class='flex_column av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d av_two_fifth  avia-builder-el-43  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-animated-generic fade-in av-parallax-object  ' data-parallax=\"{&quot;parallax&quot;:&quot;left_right&quot;,&quot;parallax_speed&quot;:&quot;2&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;no_parallax&quot;,&quot;av-mini-parallax_speed&quot;:&quot;no_parallax&quot;,&quot;parallax-container&quot;:&quot;.av-o6xa59-87cd0a4ca2a0a9aa16c35e7dd212be9d&quot;}\"    ><div  class='avia-slideshow av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-44  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 133.333333333%;'><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0  slide-1 slide-odd'><a href=\"https:\/\/adsgrader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ads Grader<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Industry benchmarks, ROAS calculator.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-11103 avia-img-lazy-loading-not-11103\"  src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark.jpg\" width=\"1200\" height=\"1600\" title='ads-grader-benchmark' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark.jpg 1200w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-225x300.jpg 225w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-773x1030.jpg 773w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-768x1024.jpg 768w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-1152x1536.jpg 1152w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-1125x1500.jpg 1125w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/ads-grader-benchmark-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1  slide-2 slide-even'><a href=\"https:\/\/www.answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Answer The Public<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Keyword research, ad group alignment.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-10939 avia-img-lazy-loading-not-10939\"  src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result.jpg\" width=\"1200\" height=\"1600\" title='atp-result' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result.jpg 1200w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-225x300.jpg 225w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-773x1030.jpg 773w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-768x1024.jpg 768w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-1152x1536.jpg 1152w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-1125x1500.jpg 1125w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/atp-result-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><li  class='avia-slideshow-slide av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2  slide-3 slide-odd'><a href=\"https:\/\/www.ubersuggest.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><div class='av-slideshow-caption av-lu0gfqso-510cd3c3b6fefc9bd921204665620eaf__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Ubersuggest<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Keyword research, organic integration.<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-10940 avia-img-lazy-loading-not-10940\"  src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1.jpg\" width=\"1200\" height=\"1600\" title='uber-keyword-suggestions' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1.jpg 1200w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-225x300.jpg 225w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-773x1030.jpg 773w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-768x1024.jpg 768w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-1152x1536.jpg 1152w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-1125x1500.jpg 1125w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/uber-keyword-suggestions-1-529x705.jpg 529w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqxzl-821777295e23064bfa6fe08696b3eec6\">\n.flex_column.av-rqxzl-821777295e23064bfa6fe08696b3eec6{\nwidth:57.6%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-rqxzl-821777295e23064bfa6fe08696b3eec6 av_three_fifth  avia-builder-el-45  el_after_av_two_fifth  avia-builder-el-last  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppup23-3c8adcd38e70d0c0f294910f9534136d\">\n#top .av_textblock_section.av-kxppup23-3c8adcd38e70d0c0f294910f9534136d .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-kxppup23-3c8adcd38e70d0c0f294910f9534136d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>PAID SEARCH STRATEGY &amp; EXECUTION<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b\">\n#top .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b{\npadding-bottom:10px;\ncolor:#000000;\nfont-size:50px;\n}\nbody .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxppuxez-e25d487596da77c8f185aa29cbb9b20b av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-47  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Target the right audiences, maximize your conversions.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37\">\n#top .hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5dm4v-cb8d5eb571e7ec90003a00735ed77a37 hr-custom  avia-builder-el-48  el_after_av_heading  el_before_av_toggle_container  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f\">\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler{\nfont-size:22px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#000000;\nbackground-color:#ffffff;\nborder-color:#d9d9d9;\n}\n\n@media only screen and (max-width: 479px){ \n#top .togglecontainer.av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f .toggle_wrap .toggle_content{\nfont-size:17px;\n}\n}\n<\/style>\n<div  class='togglecontainer av-b47za5-e4b25acb2cb77a23abbe491dfe36e11f av-minimal-toggle  avia-builder-el-49  el_after_av_hr  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1trp0yl-da74bf180c062bf13c6e249657f651d5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-1' class='toggler  activeTitle av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Search<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-1' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A well-crafted paid search program can shepherd potential customers through their entire decision-making journey, exposing them to your brand at every stage. It can spark brand awareness at the very beginning, then nurture consideration with informative content, and incentivize purchase with special offers. This continuous presence ensures your business stays top-of-mind, informing and influencing their choice along the way.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2d9o9p-eec6839046e08deb672968a4052a0734'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Demand Generation<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Demand generation campaigns in paid search go beyond simple keyword targeting. They utilize Google&#8217;s AI to showcase your video, image, and text ads across YouTube, Discover, and Gmail, reaching new audiences who might not be actively searching for your product but are receptive to brand messages. This approach ignites interest early in the buying journey, driving website traffic and brand awareness for potential customers.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-eec8fd89f5486cf53c6186363880abe2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Performance Max<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Performance Max amplifies paid search by using Google&#8217;s AI to find new customers across all its channels. It ditches keyword limitations, using your assets to serve ads on Search, YouTube, and more. This reaches users throughout their buying journey, maximizing conversions under one powerful campaign.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-2-64caa17d89ef4eac995ecd111225cbbf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Standard Shopping<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Shopping campaigns excel because they showcase your products visually on search results pages, grabbing attention with high-quality images, prices, and merchant ratings. This format targets users already primed to buy, offering a wealth of product information at a glance. Shopping feeds are\u00a0a no-brainer for e-commerce businesses looking to maximize their reach and conversions.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1zsndst-98ac9683f9daebf83e587e5129f06aed'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>YouTube<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>YouTube ads hold immense value for search strategies by capturing users at various points in their search journey. While traditional search ads target active searches, YouTube ads can influence users even before they initiate a formal search. By placing ads on relevant videos or search terms, you can spark brand awareness and product interest. This primes viewers to potentially search for your brand or similar products later, creating a powerful synergy between YouTube&#8217;s visual storytelling and the intent-driven nature of search.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-11gw2l9-1-8febf2aa008edd42fb8b6f5be06d91c1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>App Campaigns<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Paid advertising within the app store acts as a rocket booster for app discovery. By strategically placing targeted ads at the top of search results or within browse categories, you can propel your app past organic discovery limitations and reach a wider audience actively searching for relevant apps. This prime placement, coupled with compelling ad creatives, significantly increases your app&#8217;s visibility and installs, driving user acquisition and propelling your app towards the top of the charts.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimvj5t-f28e6260dc718b21ecd005ed7ec2ed9e\">\n.avia-section.av-ljimvj5t-f28e6260dc718b21ecd005ed7ec2ed9e{\nbackground-color:#f0f2f4;\nbackground-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2023\/11\/Screenshot-2023-11-30-at-6.14.06\u202fPM.png);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-ljimvj5t-f28e6260dc718b21ecd005ed7ec2ed9e .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#000000;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-ljimvj5t-f28e6260dc718b21ecd005ed7ec2ed9e main_color avia-section-large avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-full-stretch avia-bg-style-fixed av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1fml7vl-2cb45ab223f301d69a05e0dcca539bb7 av_two_third  avia-builder-el-51  el_before_av_hr  avia-builder-el-first  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9\">\n#top .av_textblock_section.av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-ljimyy9d-6b364f3d7232ef7abf2a4d5c3c03e8d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WORK<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5\">\n#top .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ljimmild-6f14d8932b009e8fdb9937bc490f33f5 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-53  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unleash your brand\u2019s potential and drive more business value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0\">\n#top .hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-lqd5cqfm-5d2550351f59e4d9bfcdbc79806387a0 hr-custom  avia-builder-el-54  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6\">\n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-ljimmxs9-a729c3b6b3cbcff183f019513a68f8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnnutfip-03034657ceec6bba4bde136440cd249c\">\n#top .hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-lnnutfip-03034657ceec6bba4bde136440cd249c .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lnnutfip-03034657ceec6bba4bde136440cd249c hr-custom  avia-builder-el-56  el_after_av_two_third  el_before_av_two_third  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"center-col\"  class='flex_column av-lnntcu5i-c73219c18c4584abc8800063ccce682c av_two_third  avia-builder-el-57  el_after_av_hr  el_before_av_three_fourth  first no_margin flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnntemwb-bec81a61232bbc7b260ca9dca652b168\">\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 .avia-caption-content p{\nfont-size:11px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-title{\nfont-size:14px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-content{\nfont-size:11px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 .avia-caption-content p{\nfont-size:11px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-lnntemwb-bec81a61232bbc7b260ca9dca652b168 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-58  avia-builder-el-no-sibling  img-frame3 av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:15,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' ><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ZAGG<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+28% revenue boost with decreased ad spend.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_11122_711179624_2099114652'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/10\/efficiency_at_scale._-720p.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Contentful<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+159% increase in lead volume from paid media.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_11122_497556751_92590410'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><li  data-controls='' data-mute='aviaTBaviaTBvideo_mute' data-loop='' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2  av-video-slide  av-video-service-html5  av-mute-video av-mobile-fallback-image  slide-3 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-slideshow-caption av-lnntemwb-bec81a61232bbc7b260ca9dca652b168__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ConnectWise<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>+166% increase in SQO conversion rate.<\/p>\n<\/div><\/div><\/div><div class='av-click-overlay'><\/div><video class='avia_video' playsinline   preload=\"none\" muted controls id='player_11122_1883086356_685087644'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Connectwise-Paid-Search_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div  id=\"center-col\"  class='flex_column av-r6ib7b-1937a5c99f9bd7cdc25e304d3006b13a av_three_fourth  avia-builder-el-59  el_after_av_two_third  avia-builder-el-last  first no_margin flex_column_div av-animated-generic fade-in  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319\">\n#top .hr.hr-invisible.av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lu8z6wam-92d2d4d199730cfd200f0589ccbc8319 hr-invisible  avia-builder-el-60  el_before_av_testimonials  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192\">\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-content{\ncolor:#ffffff;\n}\n#top .avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-name{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-subtitle{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-testimonial-link{\ncolor:#ffffff;\n}\n.avia-testimonial-wrapper.av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 .avia-slideshow-controls{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-testimonial-wrapper av-lu8z02gr-c7a2f7c65a59c4f25055d94d6a38c192 avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible av-small-hide av-mini-hide av-large-testimonial-slider av-slideshow-ui av-control-default av-no-slider-navigation av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lu8z5csw-6e8554ef1ad092b8693f44da2638aca8 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;The NPD team has impressed us since day one. The team has been full of all-stars, actively coming up with new ideas to promote growth and increase performance. They are not a set and forget agency. We&#8217;ve experienced a significant boost in website traffic, conversion rate, qualified leads, and ultimately, sales\u2014all without increasing our budget. The ROI on this campaign has been remarkable, and we couldn&#8217;t be more thrilled with the outcome.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/10\/brayden-martin-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/10\/brayden-martin-180x180.jpg 180w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/10\/brayden-martin-60x60.jpg 60w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/10\/brayden-martin-36x36.jpg 36w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/10\/brayden-martin.jpg 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Brayden Martin<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Digital Marketing Director, ZAGG<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z50xn-0eb715ea7ac6fdd4997e4decb85e4743 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we\u2019re looking forward to what the future holds.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2022\/09\/page-sands-180x180.jpg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2022\/09\/page-sands-180x180.jpg 180w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2022\/09\/page-sands-80x80.jpg 80w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2022\/09\/page-sands-36x36.jpg 36w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2022\/09\/page-sands.jpg 225w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Page Sands<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >VP of Digital Marketing, ConnectWise<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-lu8z5csw-1-bf17b4b06b6ec570e70ac8a32552f701 avia-testimonial-row-1 flex_column no_margin av_one_half'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content av_inherit_color'><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ff5e29;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/h2>\n<p style=\"text-align: center;\">&#8220;The rapid growth Contentful has experienced in the past 2+ years is overwhelming at times, and NP Digital has been alongside every step of the way. Together, we have been able to ensure the output and the strategy behind our demand gen efforts are able to scale along with the needs of the business.&#8221;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2021\/11\/caroline-beschel-headshot-180x180.jpeg\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2021\/11\/caroline-beschel-headshot-180x180.jpeg 180w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2021\/11\/caroline-beschel-headshot.jpeg 300w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2021\/11\/caroline-beschel-headshot-80x80.jpeg 80w, https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2021\/11\/caroline-beschel-headshot-36x36.jpeg 36w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Caroline Beschel<\/strong><span  class='avia-testimonial-subtitle av_opacity_variation'  itemprop=\"jobTitle\" >Sr. Marketing Manager, Contentful<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tk1k3-601777441eb456fd4d45202db9abedba\">\n.avia-section.av-lt8tk1k3-601777441eb456fd4d45202db9abedba{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='center-col'  class='avia-section av-lt8tk1k3-601777441eb456fd4d45202db9abedba main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-62  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div  id=\"center-col\"  class='flex_column av-1w4y935-680ab62677141951f6c8f11d4276d4d6 av_one_full  avia-builder-el-63  avia-builder-el-no-sibling  npd-header-no-margin-title first flex_column_div av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d\">\n#top .hr.hr-invisible.av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lt8tny5j-e5085b6688a826407857e3ab2cb4365d hr-invisible  avia-builder-el-64  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tpzg9-8f99082497be39d90f344a88872ada0e\">\n#top .av_textblock_section.av-lt8tpzg9-8f99082497be39d90f344a88872ada0e .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tpzg9-8f99082497be39d90f344a88872ada0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>WORK<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783\">\n#top .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783{\nmargin:20px 0 0 0;\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tprx7-23190ab3aee7bb708d5387f68f4ef783 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-66  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Unleash your brand\u2019s potential and drive more business value.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e\">\n#top .hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-1pqnsap-62ce02f305ba9f98fddf6d418bbc5c8e hr-custom  avia-builder-el-67  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b\">\n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-14eg6g1-11e22a91ebe5f24df551d4d72d470e5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc\">\n.avia-section.av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lt8tiy52-8dc59f723011c6e17d9e88d9f46da8cc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-69  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-55 av-height-percent  av-section-with-video-bg container_wrap fullsize'   data-av_minimum_height_pc='55' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a7a6c2faf0ed avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.6666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.77777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a7a6c2faf0ed__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video' playsinline  loop preload=\"none\" muted  id='player_11122_508976895_1367654228'><source src=\"https:\/\/npdigital.com\/wp-content\/uploads\/2024\/02\/Contentful-Paid-Media_Compress.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b\">\n#top .av_textblock_section.av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8tf8dj-408a4915b667c4e38a2a7d811eb8ad7b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>CONTENTFUL<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8tgbkx-ae0bdf15542dffc08821afde54254708\">\n#top .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lt8tgbkx-ae0bdf15542dffc08821afde54254708 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-71  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >+159% increase in lead volume from paid media.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e\">\n#top .hr.hr-invisible.av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ortjs1-5e59e6d1422e0aaa7e4784b454a3c98e hr-invisible  avia-builder-el-72  el_after_av_heading  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lt8tgrb4-b75210c770bdf32324ae6b706decef8f-wrap avia-button-center  avia-builder-el-73  el_after_av_hr  avia-builder-el-last '><a href=''  class='avia-button av-lt8tgrb4-b75210c770bdf32324ae6b706decef8f avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color-highlight'  ><span class='avia_iconbox_title' >Learn more<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f\">\n.avia-section.av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f{\nbackground-color:#f0f2f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-lu2xszdm-7e3b9e3bcf35f257e2961db11f58a98f main_color avia-section-default avia-no-border-styling  avia-builder-el-74  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-logo-element-container av-lu2xxjax-1244d3416d604619f3c3f6b94338a255 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-75  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h5 class='av-logo-special-heading-text '>PARTNERS<\/h5><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lu2ycz6h-eb6565bd380298cb47cc51a31d74b482 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/google-partner-logo-2.png);'><\/span><\/div><div  class='slide-entry av-ov7rml-7b63daa1291d7bfada6e239a9584ced2 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/microsoft-advertising-logo-black-1.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-5-8e9758c7d021cf61cf2042aae2cabdd7 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/gwi-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-3-deaa7a8917b1f541ae81a59ff3e5b05d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/chat-gpt-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-4-0428352cd176921bc7a61b3399058d8a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/site-bulb-logo-black.png);'><\/span><\/div><div  class='slide-entry av-lu2ycz6h-2-c2b76bbd0f661fdef5879dbdfaed9721 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:49.786628734%; background-image:url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/03\/funnel-logo-black.png);'><\/span><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b\">\n.avia-section.av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b .av-section-color-overlay{\nopacity:0.9;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='learning-center'  class='avia-section av-lim166rt-0c43d4141bc0d90c189384d28c0e6c2b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-76  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0\">\n#top .hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0{\nmargin-top:25px;\nmargin-bottom:25px;\n}\n.hr.av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-lkiyvly7-188bab5bf4caf587848573d41e7f85f0 hr-custom  avia-builder-el-77  el_before_av_one_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2jsveld-79bf504283e0f0eb1a29542650daad0e av_one_fifth  avia-builder-el-78  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-1z3cew1-229b3fc235f2e42bb946cd393993b73f av_three_fifth  avia-builder-el-79  el_after_av_one_fifth  el_before_av_one_fifth  npd-header-no-margin-title flex_column_div av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf1tie-f73069929a49367f0f98c4c74cad753c\">\n#top .av_textblock_section.av-likf1tie-f73069929a49367f0f98c4c74cad753c .avia_textblock{\nfont-size:17px;\ncolor:#ff5e29;\n}\n<\/style>\n<section  class='av_textblock_section av-likf1tie-f73069929a49367f0f98c4c74cad753c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>LEARNING CENTER<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf239t-aac354599dfe5aaa7f5a755074057d6a\">\n#top .av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a{\npadding-bottom:10px;\nfont-size:60px;\n}\nbody .av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a .av-special-heading-tag{\nfont-size:35px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-likf239t-aac354599dfe5aaa7f5a755074057d6a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-likf239t-aac354599dfe5aaa7f5a755074057d6a av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-81  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Elevate your paid search prowess.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57\">\n#top .hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57{\nmargin-top:10px;\nmargin-bottom:15px;\n}\n.hr.av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 .hr-inner{\nwidth:75px;\nborder-color:#ff5e29;\n}\n<\/style>\n<div  class='hr av-txr801-724b1e2f17e2a5fd46b77ef2fe0d0f57 hr-custom  avia-builder-el-82  el_after_av_heading  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5\">\n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 .avia_textblock{\nfont-size:17px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-likf29n8-e10ba304e0b2d3d3ce77ce083f8ad6e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Master paid search at your own pace! Our learning center offers in-depth resources and bite-sized content to make you a PPC pro.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-152z8kh-62f827c88aba2ce45ef9a30c944f1427 av_one_fifth  avia-builder-el-84  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8\">\n.av-tab-section-outer-container.av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8 .av-tab-section-tab-title-container{\nbackground-color:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-85  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-lkixybst-21cc04829d8b0281fd77b2d91ec301e8'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#webinars' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-lkixskzg-1dc0d7fd0f3495b16d4aa89514f9b63b av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/npdigital.com\/uk\/wp-content\/uploads\/sites\/11\/2024\/05\/webinars-icon.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>WEBINARS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#shorts' data-av-tab-section-title='2' class='av-section-tab-title  av-lkixsvpd-6d358b5bcf4aa127c519e2a730fe2824 av-tab-no-icon av-tab-with-image noHover ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: 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class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>FAQ&#8217;S<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a\">\n#top .av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a{\nmargin:20px 0 0 0;\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-md9k3vlv-438ed25a91aa2a85e3ef08747ce4ba5a av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-123  el_after_av_textblock  el_before_av_hr  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Frequently asked questions about paid search process and capabilities.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iiwevx-3f00e6198ad8d3cf02352203aa0823ab\">\n#top 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id=\"style-css-av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d\">\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler{\nfont-size:22px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler.activeTitle{\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler:not(.activeTitle):hover{\ncolor:#ff5e29;\nbackground-color:#121212;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ff5e29 !important;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler .toggle_icon{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d h2.toggler .toggle_icon > span{\ncolor:#ff5e29;\nborder-color:#ff5e29;\n}\n#top .togglecontainer.av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d .toggle_wrap .toggle_content{\nfont-size:18px;\ncolor:#ffffff;\nbackground-color:#000000;\nborder-color:#191919;\n}\n<\/style>\n<div  class='togglecontainer av-md9k9sqj-d4aecf709a8bc1381f6a02a0561b237d av-elegant-toggle  avia-builder-el-126  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-md9k5osm-78768689e2f42984d9a40cfa4d5b1c07'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>How do you ensure your paid search aligns with business objectives from the start?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We work with you to set performance goals tied to key outcomes like sales, qualified leads, or user acquisition. From the start, we build campaign structures and bidding strategies that support those objectives. We also implement measurement frameworks and attribution tracking so results are fully transparent and aligned with your KPIs.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k6y3a-b5763bc56b635caee52b4b5bddf82a8e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>How do you reach high-intent audiences efficiently across search platforms?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We perform detailed keyword research to identify what your customers are actively searching for across platforms like Google, Bing, YouTube, and app stores. We group those keywords into focused ad sets, write compelling ad copy, and optimize landing pages to convert. This ensures we attract qualified traffic and minimize wasted spend.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k80bi-5985f6de4f5fb33d2acb76d9ff87e0b1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>How do you adapt campaigns dynamically to maximize budget impact?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We continuously monitor performance signals and adjust campaigns in real time. That includes shifting budget toward high-performing keywords, refining targeting, and optimizing bids. We also use tools like Performance Max and audience segmentation to stay agile as consumer behavior and market conditions evolve.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-md9k8x24-3c52d42a2ef45ac8396a6d3818f3a664'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><h2 data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>How do you ensure your paid search voice remains consistent and impactful across all channels?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/h2><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>We integrate audience insights into every layer of creative development. From search ads to YouTube campaigns, we tailor visuals and messaging to the platform and audience. We regularly test headlines, calls-to-action, and creative assets to ensure your brand voice stays strong and performance stays optimized.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iwl065-057d7f32ecc49949916f91cb4abfcbcd\">\n#top .hr.av-iwl065-057d7f32ecc49949916f91cb4abfcbcd{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.av-iwl065-057d7f32ecc49949916f91cb4abfcbcd .hr-inner{\nwidth:50px;\n}\n<\/style>\n<div  class='hr av-iwl065-057d7f32ecc49949916f91cb4abfcbcd hr-custom  avia-builder-el-127  el_after_av_toggle_container  el_before_av_codeblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-none'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079\">\n.avia-section.av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079{\nbackground-color:#ff5e29;\nbackground-image:unset;\n}\n<\/style>\n<div id='npd-footer'  class='avia-section av-kxpq1ujd-0fe8a6c3cac75b7e8ece94ed032a1079 main_color avia-section-large avia-no-border-styling  avia-builder-el-129  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11122'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-cokix-1cb7a0bb4d1981886bdd8598edf1f2cc av_one_full  avia-builder-el-130  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxpq1lgb-77de4f6fdc7591862219222baeb46675\">\n#top .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:60px;\n}\nbody .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:60px;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 .av-special-heading-tag{\nfont-size:35px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kxpq1lgb-77de4f6fdc7591862219222baeb46675 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-131  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to unlock growth? <a style=\"text-decoration: underline;\" href=\"\/contact-us\/\">Let\u2019s talk!<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through a strategic combination of account structure, bidding, ad creation and testing, we help brands stand out in the auction, driving qualified traffic across all stages of the journey. Learn more!<\/p>\n","protected":false},"author":4,"featured_media":11123,"parent":10712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11122","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid search strategy and agency services. NP Digital UK<\/title>\n<meta name=\"description\" content=\"Through a strategic combination of account structure, bidding, ad creation and testing, we help brands stand out in the auction, driving qualified traffic across all stages of the journey. 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