“Prevention is better than cure” and on-time diagnostic tests performed in a comprehensive capacity are pivotal for optimal prevention measures. HealthcareOnTime, India’s pioneering fully automated diagnostic laboratory, strives to offer comprehensive, premium, and on-time diagnostic tests to affiliate labs and hospitals across India and overseas countries. The core objective was to make cutting-edge diagnostic tests available and accessible to all at reasonable prices. HealthcareOnTime is affiliated to Thyrocare and Arogyam and brings forth a wide array of full body check-up, comprehensive health check-up packages and lab tests at home.
How We at NP Digital Achieved It All for HealthcareOnTime
HealthcareOnTime and NP Digital India collaborated in 2020.
Some of the immediate strategies our team had undertaken were:
In-depth research to understand the user intent
A thorough GAP analysis in term of existing content and brand visibility
A scalable content roadmap based on 5 keyword themes
A versatile range of conversational content for the product pages, in-depth article, how-to guides, FAQs and more
A cutting-edge content strategy focused on search query chains for enhancing HealthcareOnTime’s semantic authority
A robust offisite content marketing strategy to boost link and domain quality and authority
Implementation of technical SEO best practices for ensuring maximum SERP shelf space
Significant Improvement in the number of Keywords in Top 3 from 5 to 222
Overall Top 10 position from 93 to 2,457
Improvement in the ORGANIC TRAFFIC from 491 to 43,314 in just 12 months
Improvement in Non-Brand Keyword Ranking in one year