HEALTHCAREONTIME

How A Strategic SEO and Targeted Content Approach Earned HealthcareOnTime A 1584.12% Growth in Organic Traffic

We’ve seen our holistic SEO and conversational content approach taking the centre stage and driving unprecedented growth in keyword rankings, organic traffic, organic impressions, and high-converting leads.

1000%

Increase in Organic Impressions

1584.12%

Increase in Organic New Users

1512.9%

Increase in Organic Page Views

2700+

Keywords Ranked on Page #1

THE COMPANY

“Prevention is better than cure” and on-time diagnostic tests performed in a comprehensive capacity are pivotal for optimal prevention measures. HealthcareOnTime, India’s pioneering fully automated diagnostic laboratory, strives to offer comprehensive, premium, and on-time diagnostic tests to affiliate labs and hospitals across India and overseas countries. The core objective was to make cutting-edge diagnostic tests available and accessible to all at reasonable prices. HealthcareOnTime is affiliated to Thyrocare and Arogyam and brings forth a wide array of full body check-up, comprehensive health check-up packages and lab tests at home.

THE CHALLENGE

HealthcareOnTime wanted to be known as a premier diagnostic test facility by facilitating the generation of organic search enquiries for Thyrocare and Arogyam health check-up packages. Being a relatively new product with almost zero brand recognition as a ‘diagnostic’ facility, they were hardly receiving a meagre 1000 organic traffic per month.

Some of the key challenges that were hindering their online visibility:

Low brand recognition
Inadequate content depth in product pages
Inadequate brand and link authority
Technical issues on product and other brand pages

THE SOLUTION

How We at NP Digital Achieved It All for HealthcareOnTime

HealthcareOnTime and NP Digital India collaborated in 2020.

Some of the immediate strategies our team had undertaken were:

In-depth research to understand the user intent
A thorough GAP analysis in term of existing content and brand visibility
A scalable content roadmap based on 5 keyword themes
A versatile range of conversational content for the product pages, in-depth article, how-to guides, FAQs and more
A cutting-edge content strategy focused on search query chains for enhancing HealthcareOnTime’s semantic authority
A robust offisite content marketing strategy to boost link and domain quality and authority
Implementation of technical SEO best practices for ensuring maximum SERP shelf space

THE RESULTS

Significant Improvement in the number of Keywords in Top 3 from 5 to 222

Overall Top 10 position from 93 to 2,457

Improvement in the ORGANIC TRAFFIC from 491 to 43,314 in just 12 months

3146.54%

Improvement in Non-Brand Keyword Ranking in one year

1000%

Increase in Organic Impressions

1584.12%

Increase in Organic New Users

1512.9%

Increase in Organic Page Views

2700+

Keywords Ranked on Page #1

How A Strategic SEO and Targeted Content Approach Earned HealthcareOnTime A 1584.12% Growth in Organic Traffic

THE COMPANY

THE CHALLENGE

THE SOLUTION

How We at NP Digital Achieved It All for HealthcareOnTime

THE RESULTS

Significant Improvement in the number of Keywords in Top 3 from 5 to 222

OFFICES

COMPANY

RESOURCES

LEGAL

Social

TRUST

MINORITY OWNED