Best Workplace
Agency of the Year
Fastest Growing Company
Global Agency of the Year
Best Place to Work
We’ve been honored as the Search & Performance Marketing Agency of the Year, a testament to our results-driven solutions. The expert team at NP Digital Malaysia employs cutting-edge, performance-focused marketing strategies designed to accelerate business growth and unlock your brand’s full potential.
Best Workplace
Agency of the Year
Fastest Growing Company
Global Agency of the Year
Best Place to Work
We’re an end-to-end global digital marketing agency in Malaysia built by marketers, for marketers. We’re technology enabled and structured for speed and efficiency to meet the ever-changing needs of today’s consumers.
Our agency for large, enterprise companies looking for next-level digital support.
Our proprietary technology that helps drive innovation and efficiencies for our team.
Our thought-leadership platform delivers training, best practices, and content in 5 different languages.
Our people differentiate us as an agency. Beyond the job titles are individuals with unique perspectives and passions that help shape the vision and values of NP Digital Malaysia.
Dan Kalinski
Regional Managing Director, APAC
Melissa Cheng
Managing Director, MY
Keith Ho
Strategy Lead, MY
Arjun Singh
Group Account Director, MY
Marcus Siow
Sr. Director of Business Development, MY
Eric Ng
Head of Performance Marketing, MY
Jackson Lim
Head of SEO, MY
Akmal Raja
Creative Head, MY
We’re specialists, not generalists. Our company was built to provide deep expertise in digital channels that are extremely complex, and changing daily. We offer integrated solutions with unique services and deliverables tailored to unlock full-funnel growth.
Creativity and data-driven strategies come together seamlessly, enabling marketers to capture meaningful attention, balance short- and long-term objectives, and optimize their efforts in today’s dynamic business environment.
Cigna: Leveraging the advanced capabilities of Google and Facebook, we implemented a comprehensive strategy that included targeted search, display, and video campaigns. This approach enabled us to drive meaningful engagement, reach diverse audiences and deliver measurable results across multiple touchpoints.
Clarins: We ran paid search ads to connect new & existing customers to the brand across the user-journey. Organic search efforts focused on non-brand queries, driving net-new visits to both the category and product-level pages.
Gamuda Land: By combining compelling storytelling and scriptwriting with the integration of real CSR activities, we crafted a narrative that deeply resonated with the target audience. This was further amplified through strategic Facebook boosts and YouTube ad placements, ensuring maximum reach and engagement.
Jobstreet: We capitalized on core channels, leveraging the powerful capabilities of Google and Facebook. Simultaneously, we explored additional potential channels to identify opportunities for scaling and expanding reach. To ensure optimal performance and actionable insights, we also aligned and refined data integration, analytics, and reporting processes.
Ovolo Hotels: We implemented a strategic bidding approach to compete effectively against OTAs on Search, ensuring our campaigns captured high-intent users. Simultaneously, we highlighted the clear advantages of booking directly, reinforcing the value proposition for customers. To stay ahead of the curve, we also identified and leveraged new Google features, maximizing the impact of our efforts.
Creativity and data-driven strategies are seamlessly integrated, empowering marketers to earn meaningful attention, balance short and long-term goals and maximize efforts in today’s ever-changing business landscape.
“NPD has been instrumental in achieving performance marketing excellence in SE Asia for Carro. As a start-up, our marketing budget needed to do more with less. We were looking for a partner who is agile and professional in managing the account. We achieved a consistent, professionally-run performance marketing brand and lowered our customer acquisition cost across all digital platforms.”
“NP Digital Malaysia has been a pleasure to work with. The team is always up for a challenge, taking time to analyse our business situation, understanding our pain points and goals, and going above and beyond to not only satisfy our requirements but continually optimising our campaigns and updating on our strategies. They have achieved exceptional ROI for us and continually makes an effort in keeping us posted on the latest trends and technology.”
“Good experience working with NP Digital Malaysia, they are agile and constantly advised us on the market trend. We engaged the agency for conversion campaigns for few key markets. The team helped to achieve a good uplift in ROI. Highly recommend to engage NPD for campaign solutions.”
“NPD has been instrumental in achieving performance marketing excellence in SE Asia for Carro. We achieved a consistent, professionally-run performance marketing brand and lowered our customer acquisition cost across all digital platforms.”
“NP Digital Malaysia has been a pleasure to work with. They have achieved exceptional ROI for us and continually makes an effort in keeping us posted on the latest trends and technology.”
“Good experience working with NP Digital Malaysia, they are agile and constantly advised us on market trends. The team helped us achieve a good uplift in ROI and I highly recommend them.”
Cigna: Leveraging the advanced capabilities of Google and Facebook, we implemented a comprehensive strategy that included targeted search, display, and video campaigns. This approach enabled us to drive meaningful engagement, reach diverse audiences and deliver measurable results.
Clarins: We ran paid search ads to connect new & existing customers to the brand across the user-journey. Organic search efforts focused on non-brand queries, driving net-new visits to both the category and product-level pages.
Gamuda Land: By combining compelling storytelling and scriptwriting with the integration of real CSR activities, we crafted a narrative that deeply resonated with the target audience. This was further amplified through strategic Facebook boosts and YouTube ad placements, ensuring maximum reach and engagement.
Jobstreet: We capitalized on core channels, leveraging the powerful capabilities of Google and Facebook. Simultaneously, we explored additional potential channels to identify opportunities for scaling and expanding reach.
Ovolo Hotels: We implemented a strategic bidding approach to compete effectively against OTAs on Search, ensuring our campaigns captured high-intent users. Simultaneously, we highlighted the clear advantages of booking directly, reinforcing the value proposition for customers.
Ad Age names NP Digital a Best Places to Work for 2025.
2024: NP Digital snags Markies Award for B2B Marketing (Maybank).
2024: NP Digital takes home top honors in the Media Unification category.
2024: MDA d Awards for Best B2B Campaign (Maybank), Best Search Campaign (Dominos Pizza).
Ad Age names NP Digital a Best Places to Work for 2025.
2024: NP Digital snags Markies Award for B2B Marketing (Maybank).
2024: NP Digital takes home top honors in the Media Unification category.
2024: MDA d Awards for Best B2B Campaign (Maybank), Best Search Campaign (Dominos Pizza).
Beer and ping-pong are great… But, we focus more on employee development, ensuring an inclusive environment and giving back to the community. We’re a digital marketing agency that practices what we preach- We’re all about thinking big, owning It, and having fun.
This is why both Ad Age and Inc. Magazine have recently listed NP Digital as a Best Place to Work.
Looking to build your brand or elevate your career? Connect with us to talk about your needs and see how our team can help. Fill out the form below or pick the appropriate person to email.
Suite 7.01, Level 7,
Centrepoint North
Mid Valley City
59200 Kuala Lumpur, Malaysia
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