DECODE AGE

Triumph in E-Commerce: Scaling Sales, Visibility, and Brand Trust on Amazon’s Platform

Navigating Challenges, Unlocking Solutions: Achieving 55% Sales Surge,
Amazon’s Top Ranks, and Enhanced Brand Recognition

Achieved an 55% increase in Overall Sales during the 6 Month Period (Jan – June)
Received Sales rank #1 in category for 2 products ( NMN & Trans Resveratrol )
Received Amazon Choice Badge for 5 Products ( Longevit , NMN , Resveratrol , Spermidine , CA-AKG )

Improving Brand Visibility & Awareness onto the Platform
Reach potential target audience through several Targeting Cohorts ( Lifestyle , In Market )
Educating Customer About Decode Age Products ( Awareness Stage ) ,done through SBV & SB Banners
Leveraging all ad Properties so as to achieve a desirable market share ( Organic + Paid ) ( Organic + Paid )

Lower Brand Visibility due to non search terms Awareness ( NMN , Anti Aging )
Lack of Education leading to lower Conversion ( Products Related to DNA )
Inventory Issue ( Onboarded on to Limited FCs – Fulfilment Centres ) – Buy Box Dipped Down to 80%
Not Leveraging Amazon Properties ( Amazon Brand Store , Brand Profile , Brand Story )

Defining new Audience Targeting cohorts so as to reach potential Audience ( Targeting Amazon New Releases , Movers & Shakers based on the Respective Category )
Delivering Awareness to the consumer through ad Properties like ( SBV – Educating Customer about the USP Offered )
Improved the SKUs Organic Ranking through SEO Activities ( leading to Amazon Choice tag )
Leveraging Amazon DSP for Customer Awareness & Brand Visibility
Improved the Sales Rank for Each of the SKUs resulting in Best Seller Rank for 5 Products ( NMN , Resveratrol Variants )
Creating an Overall Awareness through DSP Campaigns , hence improving the Traction of the Products