KERALA AYURVEDA

How we Achieved a Phenomenal Sales Surge of 452% for Kerala Ayurveda

Unveiling the Remarkable Success: Surging Sales, Skyrocketing Page Views,
and Astonishing Conversion Rate Rise

RESULTS

Achieved an 452% increase in Overall Sales during the end of FY 22-23
Increase of about 72% in Page view for KA Skus at the end of FY 22-23
Exponential growth in CVR i.e from 4.34% to 29.34% during the FY 22-23

OBJECTIVE-

Improving Brand Visibility & Awareness onto the Platform
Reach potential target audience through several Targeting Cohorts
Transition of Sales from RK World to Seller Central ( Increasing the Overall Buybox% )
Leveraging all ad Properties so as to achieve a desirable market share ( Organic + Paid )

CHALLENGES

High Dependency on Vendor Central Sales leading to high rate of fluctuations for Buybox
Low Marketing Budget leading to scalability issues in campaign & Overall Sales
Inventory Issue ( Onboarded on to Limited FCs – Fulfilment Centres )
Not Leveraging Amazon Properties ( Amazon Brand Store , Brand Profile )

SOLUTIONS

Defining new Audience Targeting cohorts so as to reach potential Audience
Delivering Awareness to the consumer through ad Properties like ( SBV – Educating Customer about the USP Offered )
Improved the SKUs Organic Ranking through SEO Activities ( leading to Amazon Choice tag )