AEO / GEO Agency Services

As AI chatbots and large language models (LLMs) reshape how people discover information, brands need to rethink how they build and maintain visibility. Our AEO & GEO agency services help brands appear across conversational and generative AI tools by aligning content, authority signals, and technical structure with how these platforms discover, understand, and prioritize information.

While rooted in traditional SEO principles, answer engine optimization (AEO) and generative engine optimization (GEO) require specialized strategies for LLM retrieval, knowledge graph development, and multimodal content understanding. Success goes beyond rankings—it’s about becoming a trusted source that AI platforms can confidently cite, reference, and recommend.

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Tell us where you want to grow. Let's explore how to get you there.

AEO / GEO Agency Services

As AI chatbots and large language models (LLMs) reshape how Canadians search for information and discover brands, businesses need to rethink their approach to visibility. Our AEO & GEO agency services help your brand surface across conversational and generative AI tools by aligning content, authority signals, and technical structure with how these platforms discover, understand, and prioritize trusted information.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+300mm

people use ChatGPT weekly, with users sending over 1 billion messages per day.

+70%

of Gen Z and Millennials trust AI-generated answers more when brands are mentioned in responses.

+200%

increase in branded citations across AI search platforms in 2024 alone.

+3.5bn

AI-assisted searches expected monthly by the end of 2025.

AEO / GEO APPROACH

A future-facing strategy for AI discovery.

Custom AI search optimization strategies designed to future-proof your brand’s discoverability, increase your representation in LLM responses, and build a presence in the next generation of search.

Competitive research.
We analyze how AI systems perceive your brand across the web, identify gaps in content or optimizations, and benchmark your AI presence and sentiment against competitors.
Optimize on, and off-site content.
We refine on-page content with improved structuring, better longtail keyword inclusion and schema, and boost your off-page authority via digital PR, guest posting, and media mentions, addressing all key signals that LLMs use to recommend sources.
Strengthen brand through E-E-A-T.
We ensure your brand is defined, authoritative, and clearly positioned as a trusted entity, supported by relevant content, expert authors and reviewers, and strong off page signals.
Test, monitor and refine.
Using AI visibility tracking tools, we monitor how and where your brand is referenced in AI generated results, and adapt our strategy based on shifts in LLM behavior, search interfaces, and answer formats.

OUR PHILOSOPHY

Data-Backed Optimization
We use insights from AI visibility audits and real-time monitoring.

We look at AI citations to ensure your optimizations are grounded in measurable outcomes.
Balancing User Centricity & AI Alignment
We blend human appeal with AI engine relevance.

We work hard to craft content that satisfies user needs while being easily parsed, trusted, and cited by AI.
Continuous Adaptation
The AI search landscape is evolving rapidly.

We implement agile optimization cycles to stay ahead of changes in how AI search engines like ChatGPT, AI Overviews, and Perplexity source and display information.
Building LLM Trust Signals
From structured data and technical SEO to PR campaigns and expert bios.

We build an ecosystem of trust that LLMs rely on to surface your brand in results.

ChatGPT
Top comparison citation.
Profound
Reporting platform.

1 2

AEO / GEO STRATEGY & EXECUTION

From AEO / GEO discovery, to engagement and conversion.

Auditing & Analysis

AI search engine optimization begins with a comprehensive audit of how your brand is represented across AI platforms and search models like ChatGPT, Gemini, AI Overviews, and Perplexity. We assess your opportunities to improve by auditing existing content, content gaps, technical SEO, and offsite signals such as backlinks and brand mentions.

We then analyze how your site performs in AI generated search results, identifying which pages are being cited, how your brand is referenced, and where competitors may be outshining.

Visibility & Optimization

We begin by identifying topics and prompts that generative AI systems frequently address in your industry. Using these insights, we create and optimize content to be semantically rich, well structured, and well positioned for citation by LLMs. This includes refining page titles, heading structures, internal linking, and structured data markup.

Off-site, we strengthen visibility by building relevant and authoritative backlinks and digital PR placements, ensuring your brand and your non-brand keyword targets are mentioned close together in the high authority sources we know LLMs use to train and validate information. We balance discoverability with content quality to improve your presence in generative AI responses while ensuring the user isn’t just an afterthought.

Conversion Optimization

Showing up in AI search is only part of the goal. While we do believe in the value of impressions, presence must also drive clicks, engagement, and conversions. By monitoring onsite user interactions from LLM referral traffic, we learn how to iterate on content layout and conversion funnel design to ensure that AI traffic results in meaningful business outcomes. This approach converts impressions into impact, whether your goal is lead generation or ecommerce sales.

Testing & Reporting

Our optimization doesn’t end at implementation. We use the leading tools in the industry and an ongoing optimization approach to monitor how and where your brand is mentioned in AI search and to ideate on how we can implement learnings and drive stronger results over time.

Through consistent reporting, we deliver insights on where your visibility is growing, where competitors are gaining momentum, and how algorithm or AI platform changes may impact your visibility. Based on our findings, we adapt our technical, content, and digital PR tactics, ensuring continuous improvement and alignment with the evolving AI search ecosystem.

Financial technology provider sees a +994% increase in referral traffic from LLMs.
Fintech Provider: Technical site fixes, online reputation management and brand building through digital PR helps tech giant increase mentions / citations from ChatGPT, Perplexity and Gemini.

Book a call to learn more

Financial technology provider sees a +994% increase in referral traffic from LLMs.
Fintech Provider: Technical site fixes, online reputation management and brand building through digital PR helps tech giant increase mentions / citations from ChatGPT, Perplexity and Gemini.

Book a call to learn more

PARTNERS

LEARNING CENTER

Get your brand the AI visibility and recognition it deserves.

Conquer answer engine optimization at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an AI optimization orchestrator.

WEBINARS BLOG STATISTICS NEILTV

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 20, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chad Gilbert

VP of Content at NP Digital

Brian Gallegos

Digital PR Lead at NP Digital

New

Content 10 min

How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person…

Shelby Dias Sr. Content Production Lead

Oct 28, 2026

New

Tools & Tech 10 min

Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do

You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 26, 2026

Marketing 18 min

The 4 Ps of Marketing: Product, Price, Place, and Promotion

The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 23, 2026

Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 21, 2026

SEO 13 min

SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 19, 2026

AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

Ryan Velez Sr. Content Marketing Lead

Oct 16, 2026

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Tierney Brannigan Associate Director, Content Strategy

Sep 25, 2026

CRO / UX 10 min

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not…

Tristan Ackley UX Manager

Sep 23, 2026

It's Weird, But This Google Tactic Converts 11x Better

Oct 22, 2026 12:32

FAQ’S

Frequently asked questions about AEO / GEO, Google’s AI Overviews, LLMs and AI Search Optimization.

What is the difference between AI Search Optimization and Generative Engine Optimization (GEO)?

AI Search Optimization is the practice of optimizing content so that it is easily discoverable and accurately interpreted by AI-powered search engines, such as ChatGPT, Google’s SGE (Search Generative Experience), Bing AI, or internal enterprise AI search systems.

GEO refers to tailoring content to influence how it is used or generated by generative AI models, including large language models (LLMs) like ChatGPT, Gemini, Claude, etc.

Why are brand mentions and citations important for AI SEO?

Just as backlinks boost Google rankings, mentions and citations on authoritative sites help AI systems identify your brand as a credible source. This “entity-first” strategy ensures your brand appears in AI-generated responses.

What technical elements are key to making content AI-ready?

Important elements include crawlability, page speed, mobile responsiveness, and use of structured data (e.g., schema markup). These ensure that large language models can properly parse and utilize your content.

How does EEAT tie into AI SEO?

EEAT—Experience, Expertise, Authoritativeness, Trustworthiness—is critical for AI visibility. AI SEO involves optimizing author bios, verifying credentials, updating stale content, and ensuring accuracy so that LLMs view your site as credible and citation-worthy.

AEO / GEO Agency Services

See how we can help!

AEO / GEO Agency Services

See how we can help!

A future-facing strategy for AI discovery.

ChatGPT

Profound

From AEO / GEO discovery, to engagement and conversion.

Auditing & Analysis

Visibility & Optimization

Conversion Optimization

Testing & Reporting

Financial technology provider sees a +994% increase in referral traffic from LLMs.

Financial technology provider sees a +994% increase in referral traffic from LLMs.

PARTNERS

Get your brand the AI visibility and recognition it deserves.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Google Ads in the Age of Automation: What Still Works & Matters

Which GEO Tactics Drive the Highest ROI?

The Future of Content Marketing: How AI Watermarking Changes the Game

From Backlinks to Frontlinks: The New Way to Build Authority

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

It's Weird, But This Google Tactic Converts 11x Better

Frequently asked questions about AEO / GEO, Google’s AI Overviews, LLMs and AI Search Optimization.

What is the difference between AI Search Optimization and Generative Engine Optimization (GEO)?

Why are brand mentions and citations important for AI SEO?

What technical elements are key to making content AI-ready?

How does EEAT tie into AI SEO?

Ready to unlock growth? Let’s talk!

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