App Store Optimization Agency Services

App Store Optimization (ASO) is a critical pillar of any comprehensive app marketing strategy. While it shares similarities with traditional SEO, ASO leverages a distinct set of tactics and optimization levers tailored to app discovery and overall performance.

Moreover, the App Store and Google Play operate on unique algorithms, each requiring platform-specific optimization approaches to maximize visibility and user acquisition. Synergies between other digital marketing channels also present opportunities for brand consistency and recall.

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Tell us where you want to grow. Let's explore how to get you there.

App Store Optimization Agency Services

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+88%

of the total time spent by users on mobile devices is spent using apps.

+25.6bn

apps are downloaded from Google Play each year.

+49%

of people open an app at least 11 times per day, globally.

+935bn

in revenue has been generated from mobile apps worldwide 2019-2027.

ASO APPROACH

A holistic approach to app visibility and business performance.

Custom App Store Optimization solutions designed to maximize your app’s organic visibility, drive conversions, and increase downloads on both Google Play and the Apple App Store.

Competitive and market research.
Understanding industry trends and user behavior helps align your app’s positioning with current demands and future expectations, ensuring relevance and appeal.
Optimize metadata.
We strategically refine optimization elements with high-impact, platform-specific keywords to enhance search algorithm performance, improve discoverability, and drive increased organic install rates.
Enhance visual assets.
Represent your brand with a visually striking icon, crystal-clear screenshots and engaging app preview videos that capture the attention of would be customers.
Test, monitor and optimize.
A/B testing metadata and app visuals, tracking keyword rankings and user reviews / ratings are an important part of an ongoing ASO strategy.

OUR PHILOSOPHY

Data-Driven Decision Making
Leverage robust analytics and ASO tools to gather insights.

Understanding user behavior, keyword performance and competitor strategies ensures every optimization action is guided by measurable data.
User-Centric Design and Messaging
Craft metadata, visuals and descriptions that resonate with target audiences.

Address their needs, preferences, and pain points, while maintaining alignment with your brand identity.
Continuous Testing and Iteration
Embrace an iterative approach by conducting A/B testing on key elements.

Consistently test titles, descriptions, and screenshots to identify what drives the highest engagement and conversion rates.
Adaptability to Algorithm Changes
Stay agile by keeping up with platform updates, algorithm changes, and industry trends.

Changes are frequent, be prepared to adjust your strategy to maintain competitiveness and maximize discoverability over time.

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ASO STRATEGY & EXECUTION

Understand user behavior, test and optimize for conversion.

Auditing & Analysis

Auditing and analyzing App Store Optimization (ASO) begins with a performance review of key metrics like keyword rankings, conversion rates, install trends, and user engagement. We assess your app’s visibility by comparing keyword performance against competitors and analyzing click-through rates (CTR) to your listing.

We then evaluate visual assets, such as icons, screenshots, and videos, to ensure they effectively communicate your app’s value proposition. Additionally, we look at current user ratings and reviews to identify areas impacting user perception and store algorithm rankings.

Visibility Optimization

We start with robust keyword research to identify high-value, relevant terms to target for optimization. We then integrate these phrases strategically into the app title, subtitle (Apple), short description (Google Play), and keyword field (Apple) to enhance visibility while maintaining user-focused messaging.

Next, we develop optimized, brand friendly visual assets to boost engagement and conversions. A distinctive app icon, compelling screenshots with annotated features, engaging app preview videos are all tailored to platform specifications. App updates and a constant update/resubmission process ensures the algorithms are paying attention.

Conversion Optimization

Conversion optimization is a critical component of an effective ASO strategy, focused on turning visibility into downloads. We conduct A/B testing on key elements like descriptions, screenshots, keywords, and preview videos to identify the combinations that resonate most with your target audience. Testing variations help refine messaging, visuals, and keyword usage to maximize user engagement and improve conversion rates. This iterative process ensures your app not only ranks higher, but also compels users to download.

Testing & Reporting

We track key performance indicators (KPIs) such as keyword rankings, conversion rates, download trends, and user engagement metrics. Using robust analytics tools, we generate actionable insights into how users discover and interact with your app. Regular reports highlight performance against benchmarks, identifying opportunities for improvement. Based on this data, we refine metadata, adjust keyword strategies, and test new visual assets. This iterative approach ensures sustained growth and alignment with evolving platform algorithms and user behaviors.

SoFi sees a 29% increase in non-brand app installs across platforms.
SoFi: We used paid search data, app review mining, sentiment analysis, and competitor insights to improve the discoverability of SoFi’s app. We restructured the keyword profile and metadata, visual testing and ongoing implementation drove significant performance increases.

Book a call to learn more
App optimization strategy drives +190% revenue growth for an ecommerce app.
B&Q: The core of our strategy involved an innovative intersection between ASO and SEO. This was a subversive move, aimed at not only enhancing app visibility but also impacting web search results. We fine-tuned app listings for web search indexing, strategically inserting download CTAs in our metadata.

Book a call to learn more

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SoFi sees a 29% increase in non-brand app installs across platforms.
SoFi: We used paid search data, app review mining, sentiment analysis, and competitor insights to improve the discoverability of SoFi’s app. We restructured the keyword profile and metadata, visual testing and ongoing implementation drove significant performance increases.

Book a call to learn more
App optimization strategy drives +190% revenue growth for an ecommerce app.
B&Q: The core of our strategy involved an innovative intersection between ASO and SEO. This was a subversive move, aimed at not only enhancing app visibility but also impacting web search results. We fine-tuned app listings for web search indexing, strategically inserting download CTAs in our metadata.

Book a call to learn more

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PARTNERS

LEARNING CENTER

Give your app the visibility and recognition it deserves.

Conquer app search optimization at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an optimization orchestrator.

WEBINARS BLOG STATISTICS NEILTV

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 20, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chad Gilbert

VP of Content at NP Digital

Brian Gallegos

Digital PR Lead at NP Digital

New

Content 10 min

How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person…

Shelby Dias Sr. Content Production Lead

Oct 28, 2026

New

Tools & Tech 10 min

Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do

You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 26, 2026

Marketing 18 min

The 4 Ps of Marketing: Product, Price, Place, and Promotion

The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 23, 2026

Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 21, 2026

SEO 13 min

SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 19, 2026

AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

Ryan Velez Sr. Content Marketing Lead

Oct 16, 2026

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Tierney Brannigan Associate Director, Content Strategy

Sep 25, 2026

CRO / UX 10 min

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not…

Tristan Ackley UX Manager

Sep 23, 2026

It's Weird, But This Google Tactic Converts 11x Better

Oct 22, 2026 12:32

FAQ’S

Frequently asked questions about our app store optimization process and services.

How do you improve app store discoverability with minimal ongoing effort?

We use strategic keyword research to optimize every metadata field: app name, subtitle, short description, and the hidden Apple keyword field. This improves search rankings on both the App Store and Google Play. We complement metadata with high-impact visuals—icons, screenshots and preview videos that speak to core functionality and resonate with target users.

How do you continuously optimize and validate ASO performance?

We run ongoing A/B tests on metadata and creative assets (icons, screenshots, promo videos), tracking keyword rankings and user reviews. This continuous testing loop ensures we’re refining what works—whether on Google Play’s native A/B platform, third-party tools, or pre/post-launch experiments on Apple’s App Store.

How do you ensure our visuals convert app viewers into engaged users?

We craft engaging promo videos for Google Play and clarity-driven screenshots for both stores to demonstrate app value in seconds. Visual storytelling helps drive higher conversion rates and improves algorithmic preference, ensuring your app doesn’t just get discovered it also gets downloaded.

How do you tie our ASO strategy to growth metrics and seasonal performance?

We align ASO with business goals and seasonality, optimizing keywords and assets based on user behavior and app performance. For example, we might launch themed campaign assets (e.g. holiday imagery or event-based icons) tied to in-app events, boosting relevance and revenue, as in our B&Q case where strategy drove a 548% increase in app users and 190% increase in revenue.

App Store Optimization Agency Services

See how we can help!

App Store Optimization Agency Services

See how we can help!

A holistic approach to app visibility and business performance.

App Store

Google Play

AppTweak

AppTweak

Understand user behavior, test and optimize for conversion.

Auditing & Analysis

Visibility Optimization

Conversion Optimization

Testing & Reporting

SoFi sees a 29% increase in non-brand app installs across platforms.

App optimization strategy drives +190% revenue growth for an ecommerce app.

SoFi sees a 29% increase in non-brand app installs across platforms.

App optimization strategy drives +190% revenue growth for an ecommerce app.

PARTNERS

Give your app the visibility and recognition it deserves.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Google Ads in the Age of Automation: What Still Works & Matters

Which GEO Tactics Drive the Highest ROI?

The Future of Content Marketing: How AI Watermarking Changes the Game

From Backlinks to Frontlinks: The New Way to Build Authority

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

It's Weird, But This Google Tactic Converts 11x Better

Frequently asked questions about our app store optimization process and services.

How do you improve app store discoverability with minimal ongoing effort?

How do you continuously optimize and validate ASO performance?

How do you ensure our visuals convert app viewers into engaged users?

How do you tie our ASO strategy to growth metrics and seasonal performance?

Ready to unlock growth? Let’s talk!

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