ART FERTILITY CLINICS
90 +
Page speed score
7.8 %
Increase in conversion rate
44.77 %
Increase in organic sessions
Their Story
Leading the Way in Fertility Care Across India and the Middle East
Art Fertility Clinics is a premier network of fertility centers offering cutting-edge assisted reproductive technologies (ART) to individuals and couples. With branches across India (Delhi, Mumbai, Hyderabad, Chennai) and the Middle East (UAE, Oman), the clinic is known for its advanced technology, expert medical team, and high success rates.
THE CHALLENGE
Optimizing Online
Presence for Better Regional
Performance
Art Fertility Clinics faced multiple challenges in optimizing their online presence, particularly in the UAE region:
- Website Performance Issues: Slow load times and high bounce rates impacted user engagement.
- Content Management at a Regional Level: The need for separate subdirectories to effectively manage and optimize content for different regions.
THE SOLUTION
Seamless Website Migration and Regional Optimization
Our team executed a seamless website migration without downtime and maintained SEO equity. We developed separate subdirectories to organize content effectively and target each region with tailored marketing strategies.
Key Services Provided:
✔ Website Migration – Ensured smooth transition of 1500+ pages without traffic loss.
✔ Subdirectory Creation – Developed dedicated sections for Global, India, and UAE.
✔ Performance Enhancements – Optimized site architecture, page speed, and mobile responsiveness by improving load times to under 2 seconds.
✔ Multilingual Implementation – Arabic implementation for UAE audience.
THE RESULTS
Enhanced website performance drives higher engagement and user interaction
Our strategic website revamp, implementation of dedicated subdirectories, and performance optimization significantly improved user experience and site efficiency. By refining site architecture and enhancing navigation, we increased engagement, reduced bounce rates, and ensured a seamless browsing experience for users across key regions.
- 90+ page speed score
- 29.21% decrease in bounce rate
- 1 min 13 sec increase in average engagement time
- 7.68% increase in conversion rate
- 44.77% increase in organic sessions
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