Paid search is an auction-based, highly targeted and measurable digital marketing solution. It enables businesses to capture the attention of high-intent users actively seeking their products or services across Google, Bing, YouTube, The App Store and more.
Through a strategic combination of account structure, bidding, ad creation and testing, we help brands stand out in the auction, driving qualified traffic across all stages of the journey.
Paid search is an auction-based, highly targeted and measurable digital marketing solution. It enables businesses to capture the attention of high-intent users actively seeking their products or services across Google, Bing, YouTube, The App Store and more.
of all online experiences begin with a search engine.
of all internet users see Google paid search ads.
of all digital advertisers say their paid search budget is too low.
of all online budgets go to paid search.
PAID SEARCH ONBOARDING
Having a new agency take over your account can be intimidating. But, we’ve been recognized for our account takeover process, and our approach to broad match is setting the industry standard.
BROAD MATCH FRAMEWORK
PAID SEARCH STRATEGY & EXECUTION
A well-crafted paid search program can shepherd potential customers through their entire decision-making journey, exposing them to your brand at every stage. It can spark brand awareness at the very beginning, then nurture consideration with informative content, and incentivize purchase with special offers. This continuous presence ensures your business stays top-of-mind, informing and influencing their choice along the way.
Demand generation campaigns in paid search go beyond simple keyword targeting. They utilize Google’s AI to showcase your video, image, and text ads across YouTube, Discover, and Gmail, reaching new audiences who might not be actively searching for your product but are receptive to brand messages. This approach ignites interest early in the buying journey, driving website traffic and brand awareness for potential customers.
Performance Max amplifies paid search by using Google’s AI to find new customers across all its channels. It ditches keyword limitations, using your assets to serve ads on Search, YouTube, and more. This reaches users throughout their buying journey, maximizing conversions under one powerful campaign.
Shopping campaigns excel because they showcase your products visually on search results pages, grabbing attention with high-quality images, prices, and merchant ratings. This format targets users already primed to buy, offering a wealth of product information at a glance. Shopping feeds are a no-brainer for e-commerce businesses looking to maximize their reach and conversions.
YouTube ads hold immense value for search strategies by capturing users at various points in their search journey. While traditional search ads target active searches, YouTube ads can influence users even before they initiate a formal search. By placing ads on relevant videos or search terms, you can spark brand awareness and product interest. This primes viewers to potentially search for your brand or similar products later, creating a powerful synergy between YouTube’s visual storytelling and the intent-driven nature of search.
Paid advertising within the app store acts as a rocket booster for app discovery. By strategically placing targeted ads at the top of search results or within browse categories, you can propel your app past organic discovery limitations and reach a wider audience actively searching for relevant apps. This prime placement, coupled with compelling ad creatives, significantly increases your app’s visibility and installs, driving user acquisition and propelling your app towards the top of the charts.
WORK
We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.
“The NPD team has impressed us since day one. The team has been full of all-stars, actively coming up with new ideas to promote growth and increase performance. They are not a set and forget agency. We’ve experienced a significant boost in website traffic, conversion rate, qualified leads, and ultimately, sales—all without increasing our budget. The ROI on this campaign has been remarkable, and we couldn’t be more thrilled with the outcome.”
“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”
“The rapid growth Contentful has experienced in the past 2+ years is overwhelming at times, and NP Digital has been alongside every step of the way. Together, we have been able to ensure the output and the strategy behind our demand gen efforts are able to scale along with the needs of the business.”
WORK
We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.
FAQ’S
We work with you to set performance goals tied to key outcomes like sales, qualified leads, or user acquisition. From the start, we build campaign structures and bidding strategies that support those objectives. We also implement measurement frameworks and attribution tracking so results are fully transparent and aligned with your KPIs.
We perform detailed keyword research to identify what your customers are actively searching for across platforms like Google, Bing, YouTube, and app stores. We group those keywords into focused ad sets, write compelling ad copy, and optimize landing pages to convert. This ensures we attract qualified traffic and minimize wasted spend.
We continuously monitor performance signals and adjust campaigns in real time. That includes shifting budget toward high-performing keywords, refining targeting, and optimizing bids. We also use tools like Performance Max and audience segmentation to stay agile as consumer behavior and market conditions evolve.
We integrate audience insights into every layer of creative development. From search ads to YouTube campaigns, we tailor visuals and messaging to the platform and audience. We regularly test headlines, calls-to-action, and creative assets to ensure your brand voice stays strong and performance stays optimized.
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If you're ready to grow your business, we’re ready to be your partner.
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