TATA COMMUNICATIONS

How SEO boosted organic traffic by over 15.35 % in 7 months for Tata Communications

To turnaround the overall website performance for an industry giant such as Tata Communications, that too in a time span of less than a year, was a challenge our SEO experts were amped up to take.The results we delivered were far beyond impressive and our integrated strategy and consistent monitoring of data made it all possible.

+11.12%

Increase in Organic Clicks

+15.35%

Increase in Organic Traffic

19571+

Ranking Keywords in 12 Months

THE COMPANY

Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy. The Company enables the digital transformation of enterprises globally, including 300 of the Fortune 500 – unlocking opportunities for businesses by enabling borderless growth, boosting product innovation and customer experience, improving productivity and efficiency, building agility and managing risk.

With its solutions orientated approach, proven managed service capabilities and cutting-edge infrastructure, Tata Communications drives the next level of intelligence powered by cloud, mobility, Internet of Things (IoT), collaboration, security and network services. Tata Communications is committed to enabling Industry leaders in this New World of Communications™, with our unique promise of delivering secure connected digital experiences.

THE CHALLENGE

The client wanted to improve their overall brand awareness and domain authority by enhancing the organic search ranking for selected key terms in the industry.

Their website was old and was receiving decent organic traffic numbers.
They wanted to improve rankings and traffic for their site to maximise its potential.

THE SOLUTION

How We at NP Digital Achieved it All for Tata Communications

For the initial 7 months working on “Tata Communications, our SEO experts put in continued efforts to make the site perform even more better.

We provided onsite optimizations and backlinks to help focus their keywords and fix existing SEO issues onsite.
We worked to first build a solid foundation and fix technical issues, optimise, then add links as the final push to drive our work.
We’ve received maximum traffic which Tata Communications was expecting from Neil Patel Digital.
We created a strategy which was inline with their business goals and focused on their challenges.
We worked seamlessly in the background improving and achieving higher traffic numbers, search term rankings and conversions.

THE RESULTS

We achieved more than 15.35% organic traffic growth in just 7 months.
We also achieved more than 11.12% improvement in organic clicks.
We were able to rank more than 19571 new keywords in a year’s time.

The main traffic source being organic, Tata Communications now ranks for many high difficulty keywords and most of the business keywords.

Lessons Learned

We learned that links work best when they are combined with other types of SEO work and deliverables. If we had only built links, and not fixed the issues on site through optimizations and technical time, our work wouldn’t have made as big of an impact. Conducting the right strategy is half the battle.

Wish to achieve such phenomenal success for your brand? Connect with the experts at NP Digital India today.

How SEO boosted organic traffic by over 15.35 % in 7 months for Tata Communications

THE COMPANY

THE CHALLENGE

THE SOLUTION

How We at NP Digital Achieved it All for Tata Communications

THE RESULTS

OFFICES

COMPANY

RESOURCES

LEGAL

Social

PARTNERS

MINORITY OWNED