Paid Search Agency Services

Paid search is an auction-based, highly targeted and measurable digital marketing solution. It enables businesses to capture the attention of high-intent users actively seeking their products or services across Google, Bing, YouTube, The App Store and more.

Through a strategic combination of account structure, bidding, ad creation and testing, we help brands stand out in the auction, driving qualified traffic across all stages of the journey.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

Paid Search Agency Services

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+68%

of all online experiences begin with a search engine.

+90%

of all internet users see Google paid search ads.

+40%

of all digital advertisers say their paid search budget is too low.

+39%

of all online budgets go to paid search.

PAID SEARCH ONBOARDING

Our award-winning onboarding and optimization process.

Having a new agency take over your account can be intimidating. But, we’ve been recognized for our account takeover process, and our approach to broad match is setting the industry standard.

Reconcile performance.
Review and compare historical performance against industry benchmarks, analyze first-party data collection, use segmentation and review conversion tracking to align on the source of truth.
Set your targeting.
Identify and review demographic, psychographic audiences and personas along with any geographic priorities or restrictions.
Build your campaigns.
Design a strategic roadmap, choose the right ad formats, placements, creative, and ad copy needs based on the marketing objectives and business goals.
Launch, monitor and optimize.
Execute campaigns, identify the right bid strategies and automation. Start to measure, optimize and report while developing initiatives to test and scale.

BROAD MATCH FRAMEWORK

Volume Threshold
Broad match effectiveness is dependent upon data set quantity.

Campaigns must not be limited by budget. Volume threshold consists of spend & conversion metrics.
Measurement Accuracy
Outputs are only as effective as their inputs.

Conversion data & outcome values must be: accurate, consistent and reliable.
Outcome Impact
Measure what values most for your business.

Business results must comparatively justify usage of broad match.
Relevancy Margin
Evaluate keyword intent compared to audience propensity.

Keyword intent must avoid ambiguity & overlap. Cost-benefit analysis of robust vs. excessive negative keyword management.

1 2 3

PAID SEARCH STRATEGY & EXECUTION

Target the right audiences, maximize your conversions.

Search

A well-crafted paid search program can shepherd potential customers through their entire decision-making journey, exposing them to your brand at every stage. It can spark brand awareness at the very beginning, then nurture consideration with informative content, and incentivize purchase with special offers. This continuous presence ensures your business stays top-of-mind, informing and influencing their choice along the way.

Demand Generation

Demand generation campaigns in paid search go beyond simple keyword targeting. They utilize Google’s AI to showcase your video, image, and text ads across YouTube, Discover, and Gmail, reaching new audiences who might not be actively searching for your product but are receptive to brand messages. This approach ignites interest early in the buying journey, driving website traffic and brand awareness for potential customers.

Performance Max

Performance Max amplifies paid search by using Google’s AI to find new customers across all its channels. It ditches keyword limitations, using your assets to serve ads on Search, YouTube, and more. This reaches users throughout their buying journey, maximizing conversions under one powerful campaign.

Standard Shopping

Shopping campaigns excel because they showcase your products visually on search results pages, grabbing attention with high-quality images, prices, and merchant ratings. This format targets users already primed to buy, offering a wealth of product information at a glance. Shopping feeds are a no-brainer for e-commerce businesses looking to maximize their reach and conversions.

YouTube

YouTube ads hold immense value for search strategies by capturing users at various points in their search journey. While traditional search ads target active searches, YouTube ads can influence users even before they initiate a formal search. By placing ads on relevant videos or search terms, you can spark brand awareness and product interest. This primes viewers to potentially search for your brand or similar products later, creating a powerful synergy between YouTube’s visual storytelling and the intent-driven nature of search.

App Campaigns

Paid advertising within the app store acts as a rocket booster for app discovery. By strategically placing targeted ads at the top of search results or within browse categories, you can propel your app past organic discovery limitations and reach a wider audience actively searching for relevant apps. This prime placement, coupled with compelling ad creatives, significantly increases your app’s visibility and installs, driving user acquisition and propelling your app towards the top of the charts.

WORK

Unleash your brand’s potential and drive more business value.

We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.

ZAGG
+28% revenue boost with decreased ad spend.
Contentful
+159% increase in lead volume from paid media.
ConnectWise
+166% increase in SQO conversion rate.

1 2 3

★★★★★

“The NPD team has impressed us since day one. The team has been full of all-stars, actively coming up with new ideas to promote growth and increase performance. They are not a set and forget agency. We’ve experienced a significant boost in website traffic, conversion rate, qualified leads, and ultimately, sales—all without increasing our budget. The ROI on this campaign has been remarkable, and we couldn’t be more thrilled with the outcome.”

Brayden MartinDigital Marketing Director, ZAGG

★★★★★

“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”

Page SandsVP of Digital Marketing, ConnectWise

★★★★★

“The rapid growth Contentful has experienced in the past 2+ years is overwhelming at times, and NP Digital has been alongside every step of the way. Together, we have been able to ensure the output and the strategy behind our demand gen efforts are able to scale along with the needs of the business.”

Caroline BeschelSr. Marketing Manager, Contentful

WORK

Unleash your brand’s potential and drive more business value.

CONTENTFUL

+159% increase in lead volume from paid media.

Learn more

PARTNERS

LEARNING CENTER

Elevate your paid search prowess.

Master paid search at your own pace! Our learning center offers in-depth resources and bite-sized content to make you a PPC pro.

WEBINARS BLOG STATISTICS NEILTV

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 21, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 7, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 23, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 9, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 26, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 12, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 29, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 15, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: July 1, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 17, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chad Gilbert

VP of Content at NP Digital

Brian Gallegos

Digital PR Lead at NP Digital

New

Marketing 18 min

The 4 Ps of Marketing: Product, Price, Place, and Promotion

The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 23, 2026

New

Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 21, 2026

New

SEO 13 min

SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 19, 2026

AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

Ryan Velez Sr. Content Marketing Lead

Oct 16, 2026

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Pedro Pereira Marketing Director for Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Tierney Brannigan Associate Director, Content Strategy

Sep 25, 2026

CRO / UX 10 min

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not…

Tristan Ackley UX Manager

Sep 23, 2026

AEO / GEO 19 min

Which Fintech Brands Win in AI Search? We Analyzed 68,000 Answers to Find Out

Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Sep 22, 2026

Influencer 8 min

LinkedIn’s Creator Monetization Expansion

LinkedIn has long been a place for professionals to build their networks and share industry expertise. Now, the platform appears…

Mackenzie Moore Influencer Marketing Manager

Sep 21, 2026

It's Weird, But This Google Tactic Converts 11x Better

Oct 22, 2026 12:32

FAQ’S

Frequently asked questions about paid search process and capabilities.

How do you ensure your paid search aligns with business objectives from the start?

We work with you to set performance goals tied to key outcomes like sales, qualified leads, or user acquisition. From the start, we build campaign structures and bidding strategies that support those objectives. We also implement measurement frameworks and attribution tracking so results are fully transparent and aligned with your KPIs.

How do you reach high-intent audiences efficiently across search platforms?

We perform detailed keyword research to identify what your customers are actively searching for across platforms like Google, Bing, YouTube, and app stores. We group those keywords into focused ad sets, write compelling ad copy, and optimize landing pages to convert. This ensures we attract qualified traffic and minimize wasted spend.

How do you adapt campaigns dynamically to maximize budget impact?

We continuously monitor performance signals and adjust campaigns in real time. That includes shifting budget toward high-performing keywords, refining targeting, and optimizing bids. We also use tools like Performance Max and audience segmentation to stay agile as consumer behavior and market conditions evolve.

How do you ensure your paid search voice remains consistent and impactful across all channels?

We integrate audience insights into every layer of creative development. From search ads to YouTube campaigns, we tailor visuals and messaging to the platform and audience. We regularly test headlines, calls-to-action, and creative assets to ensure your brand voice stays strong and performance stays optimized.

Paid Search Agency Services

See how we can help!

Paid Search Agency Services

See how we can help!

Our award-winning onboarding and optimization process.

Ads Grader

Answer The Public

Ubersuggest

Target the right audiences, maximize your conversions.

Search

Demand Generation

Performance Max

Standard Shopping

YouTube

App Campaigns

Unleash your brand’s potential and drive more business value.

ZAGG

Contentful

ConnectWise

★★★★★

★★★★★

★★★★★

Unleash your brand’s potential and drive more business value.

+159% increase in lead volume from paid media.

PARTNERS

Elevate your paid search prowess.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Google Ads in the Age of Automation: What Still Works & Matters

Which GEO Tactics Drive the Highest ROI?

The Future of Content Marketing: How AI Watermarking Changes the Game

From Backlinks to Frontlinks: The New Way to Build Authority

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

It's Weird, But This Google Tactic Converts 11x Better

Frequently asked questions about paid search process and capabilities.

How do you ensure your paid search aligns with business objectives from the start?

How do you reach high-intent audiences efficiently across search platforms?

How do you adapt campaigns dynamically to maximize budget impact?

How do you ensure your paid search voice remains consistent and impactful across all channels?

Ready to unlock growth? Let’s talk!

Global

Company

Resources

Social