AEO / GEO Agency Services

As AI chatbots and large language models (LLMs) reshape how people search for information, brands need to rethink how they build visibility. Our AEO & GEO agency services help brands appear across conversational and generative AI platforms by aligning content, authority signals and technical foundations with how these systems discover, understand and prioritise information.

Built on established SEO principles, answer engine optimisation (AEO) and generative engine optimisation (GEO) require specialised approaches to LLM retrieval, knowledge graphs and multimodal content. Success is no longer just about rankings—it’s about becoming a trusted source that AI platforms can confidently cite, reference and recommend.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

AEO / GEO Agency Services

As AI chatbots and large language models (LLMs) reshape how people discover information, brands need to rethink their approach to visibility. Our AEO & GEO agency services help your brand surface across conversational and generative AI platforms by aligning content, authority signals and technical foundations with how these systems discover, understand and prioritise information.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+300mm

people use ChatGPT weekly, with users sending over 1 billion messages per day.

+70%

of Gen Z and Millennials trust AI-generated answers more when brands are mentioned in responses.

+200%

increase in branded citations across AI search platforms in 2024 alone.

+3.5bn

AI-assisted searches expected monthly by the end of 2025.

AEO / GEO APPROACH

A future-facing strategy for AI discovery.

Custom AI search optimization strategies designed to future-proof your brand’s discoverability, increase your representation in LLM responses, and build a presence in the next generation of search.

Competitive research.
We analyze how AI systems perceive your brand across the web, identify gaps in content or optimizations, and benchmark your AI presence and sentiment against competitors.
Optimize on, and off-site content.
We refine on-page content with improved structuring, better longtail keyword inclusion and schema, and boost your off-page authority via digital PR, guest posting, and media mentions, addressing all key signals that LLMs use to recommend sources.
Strengthen brand through E-E-A-T.
We ensure your brand is defined, authoritative, and clearly positioned as a trusted entity, supported by relevant content, expert authors and reviewers, and strong off page signals.
Test, monitor and refine.
Using AI visibility tracking tools, we monitor how and where your brand is referenced in AI generated results, and adapt our strategy based on shifts in LLM behavior, search interfaces, and answer formats.

OUR PHILOSOPHY

Data-Backed Optimization
We use insights from AI visibility audits and real-time monitoring.

We look at AI citations to ensure your optimizations are grounded in measurable outcomes.
Balancing User Centricity & AI Alignment
We blend human appeal with AI engine relevance.

We work hard to craft content that satisfies user needs while being easily parsed, trusted, and cited by AI.
Continuous Adaptation
The AI search landscape is evolving rapidly.

We implement agile optimization cycles to stay ahead of changes in how AI search engines like ChatGPT, AI Overviews, and Perplexity source and display information.
Building LLM Trust Signals
From structured data and technical SEO to PR campaigns and expert bios.

We build an ecosystem of trust that LLMs rely on to surface your brand in results.

ChatGPT
Top comparison citation.
Profound
Reporting platform.

1 2

AEO / GEO STRATEGY & EXECUTION

From AEO / GEO discovery, to engagement and conversion.

Auditing & Analysis

AI search engine optimization begins with a comprehensive audit of how your brand is represented across AI platforms and search models like ChatGPT, Gemini, AI Overviews, and Perplexity. We assess your opportunities to improve by auditing existing content, content gaps, technical SEO, and offsite signals such as backlinks and brand mentions.

We then analyze how your site performs in AI generated search results, identifying which pages are being cited, how your brand is referenced, and where competitors may be outshining.

Visibility & Optimization

We begin by identifying topics and prompts that generative AI systems frequently address in your industry. Using these insights, we create and optimize content to be semantically rich, well structured, and well positioned for citation by LLMs. This includes refining page titles, heading structures, internal linking, and structured data markup.

Off-site, we strengthen visibility by building relevant and authoritative backlinks and digital PR placements, ensuring your brand and your non-brand keyword targets are mentioned close together in the high authority sources we know LLMs use to train and validate information. We balance discoverability with content quality to improve your presence in generative AI responses while ensuring the user isn’t just an afterthought.

Conversion Optimization

Showing up in AI search is only part of the goal. While we do believe in the value of impressions, presence must also drive clicks, engagement, and conversions. By monitoring onsite user interactions from LLM referral traffic, we learn how to iterate on content layout and conversion funnel design to ensure that AI traffic results in meaningful business outcomes. This approach converts impressions into impact, whether your goal is lead generation or ecommerce sales.

Testing & Reporting

Our optimization doesn’t end at implementation. We use the leading tools in the industry and an ongoing optimization approach to monitor how and where your brand is mentioned in AI search and to ideate on how we can implement learnings and drive stronger results over time.

Through consistent reporting, we deliver insights on where your visibility is growing, where competitors are gaining momentum, and how algorithm or AI platform changes may impact your visibility. Based on our findings, we adapt our technical, content, and digital PR tactics, ensuring continuous improvement and alignment with the evolving AI search ecosystem.

Financial technology provider sees a +994% increase in referral traffic from LLMs.
Fintech Provider: Technical site fixes, online reputation management and brand building through digital PR helps tech giant increase mentions / citations from ChatGPT, Perplexity and Gemini.

Book a call to learn more

Financial technology provider sees a +994% increase in referral traffic from LLMs.
Fintech Provider: Technical site fixes, online reputation management and brand building through digital PR helps tech giant increase mentions / citations from ChatGPT, Perplexity and Gemini.

Book a call to learn more

PARTNERS

LEARNING CENTER

Get your brand the AI visibility and recognition it deserves.

Conquer answer engine optimization at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an AI optimization orchestrator.

WEBINARS SHORTS BLOG

View this post on Instagram

A post shared by NP Digital (@npdigitalglobal)

FAQ’S

Frequently asked questions about AEO / GEO, Google’s AI Overviews, LLMs and AI Search Optimization.

What is the difference between AI Search Optimization and Generative Engine Optimization (GEO)?

AI Search Optimization is the practice of optimizing content so that it is easily discoverable and accurately interpreted by AI-powered search engines, such as ChatGPT, Google’s SGE (Search Generative Experience), Bing AI, or internal enterprise AI search systems.

GEO refers to tailoring content to influence how it is used or generated by generative AI models, including large language models (LLMs) like ChatGPT, Gemini, Claude, etc.

Why are brand mentions and citations important for AI SEO?

Just as backlinks boost Google rankings, mentions and citations on authoritative sites help AI systems identify your brand as a credible source. This “entity-first” strategy ensures your brand appears in AI-generated responses.

What technical elements are key to making content AI-ready?

Important elements include crawlability, page speed, mobile responsiveness, and use of structured data (e.g., schema markup). These ensure that large language models can properly parse and utilize your content.

How does EEAT tie into AI SEO?

EEAT—Experience, Expertise, Authoritativeness, Trustworthiness—is critical for AI visibility. AI SEO involves optimizing author bios, verifying credentials, updating stale content, and ensuring accuracy so that LLMs view your site as credible and citation-worthy.

AEO / GEO Agency Services

See how we can help!

AEO / GEO Agency Services

See how we can help!

A future-facing strategy for AI discovery.

Competitive research.

Optimize on, and off-site content.

Strengthen brand through E-E-A-T.

Test, monitor and refine.

Data-Backed Optimization

We use insights from AI visibility audits and real-time monitoring.

Balancing User Centricity & AI Alignment

We blend human appeal with AI engine relevance.

Continuous Adaptation

The AI search landscape is evolving rapidly.

Building LLM Trust Signals

From structured data and technical SEO to PR campaigns and expert bios.

ChatGPT

Profound

From AEO / GEO discovery, to engagement and conversion.

Auditing & Analysis

Visibility & Optimization

Conversion Optimization

Testing & Reporting

Financial technology provider sees a +994% increase in referral traffic from LLMs.

Financial technology provider sees a +994% increase in referral traffic from LLMs.

PARTNERS

Get your brand the AI visibility and recognition it deserves.

Frequently asked questions about AEO / GEO, Google’s AI Overviews, LLMs and AI Search Optimization.

What is the difference between AI Search Optimization and Generative Engine Optimization (GEO)?

Why are brand mentions and citations important for AI SEO?

What technical elements are key to making content AI-ready?

How does EEAT tie into AI SEO?

Ready to unlock growth? Let’s talk!

Global

Company

Resources

Social