Digital PR Agency Services

People form opinions about your brand long before they visit your site. They see stories in trusted publications, encounter expert perspectives, and find recommendations through search and AI. Digital PR helps make your brand part of those conversations.

Our Digital PR agency services turn your expertise, data, and ideas into stories journalists and audiences want to share. We combine original research, newsworthy campaigns, and targeted outreach to earn relevant coverage and strengthen your brand’s authority across the web.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

Digital PR Agency Services

People form opinions about your brand long before they visit your site. They see stories in trusted publications, encounter expert perspectives, and find recommendations through search and AI. Digital PR helps make your brand part of those conversations.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+58%

of adults agree that brand reputation is a major factor in purchasing a product or service.

+84%

of B2B buyers say positive PR coverage increases their purchase consideration.

+70%

of consumers feel more connected to a company after reading positive news coverage.

+92%

of consumers trust earned media (like PR mentions) more than advertising.

DIGITAL PUBLIC RELATIONS

Building relationships, credibility, authority, and brand awareness.

We foster positive online brand sentiment through strategic media outreach and engaging content creation. We help our clients cultivate trust and credibility with their target audience by following our proven process.

Analyze the situation.
Understand the brand goal and campaign objectives, target audiences, where they get information, and what’s currently being said in those places.
Craft your story.
Map out the approach to reach target audiences off site with news-and-link worthy content, digital PR tactics, and angles that tap into current events, trends, and audience needs.
Bring it to life.
Collaborate with journalists, influencers, and online communities to create buzz that draws more toward your brand.
Track and adapt.
Monitor how your audience reacts and the actions they take on your website. Measure progress toward objectives and adjust the plan based on learnings throughout.

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DIGITAL PR STRATEGY & EXECUTION

Boost your brand’s online visibility and reputation.

Our digital PR services earn your brand respect. Think of us as your brand’s secret weapon, connecting you with new audiences, amplifying your voice across important channels, and establishing you as a thought leader.

Media Relations

We craft newsworthy narratives that turn heads at niche publications and mainstream giants. Think strategic product launch features, compelling company announcements, and executive thought leadership that spark conversations your target audience can’t ignore. This isn’t just building a media presence; it’s a carefully curated strategy that positions your brand as an industry authority, ready to engage in dialogue that matters.

Thought Leadership

Our digital PR team ignites thought leadership through the power of our decade-long commitment to crafting compelling content. We transform your executives into industry rockstars, penning bylined articles that sing like anthems, securing media interviews that spark debates, and crafting contributed columns that become gospel.

Link Building

Backlinks are the golden tickets to SEO success — and we know where to find them. Our experts leverage competitive insights, identify untapped brand mentions, and secure high-quality backlinks from relevant domains. This traffic boost doesn’t just feel good, it translates to a significant drop in bounce rates (think 50% or more) and a steady rise in your search engine rankings.

Shareable Asset Promotion

Captivating content is the heart of our digital PR strategy. We develop and promote shareable assets — creative content pieces featuring engaging animations, interactive tools, and valuable data — that do it all. They capture attention, generate media interest, and fuel organic social media sharing. These magnets don’t just attract links; they attract audiences and bring them back to your site for a deeper dive.

Reputation Management

Negative online content, whether reviews, search results, or social media mentions, can significantly impact brand trust and customer acquisition. Our industry-leading reputation management team takes a proactive approach, going beyond mere monitoring. We leverage our expertise to build trust, address concerns promptly, and strategically position you as a leader within your competitive landscape.

WORK

Unleash your brand’s potential and drive lasting value.

Integrated digital PR solutions generate buzz in your industry, increase brand awareness, improve brand perception and help you reach audiences you never thought possible.

Universal Technical Institute
+411% increase in organic sessions.
SoFi
+22,337 new funded accounts coming from organic search.
Party City
+143% increase in organic search traffic.
Lantern by SoFi
+561% increase in organic search traffic.
Nexcess
+4,350% increase in page 1 rankings.

1 2 3 4 5

★★★★★

“NPD delivered actionable advice on both technical and on-page SEO which has been transformative for our site. We’ve seen triple digit increases in non-branded clicks to the site and continue to look to NPD to elevate our investments in organic search.”

Jasen WilliamsVP of Content and Digital Marketing at Verint

★★★★★

“NPD has been a key partner to executing our performance marketing, pushing for product advancement and testing data-driven tactics to optimize our business. As we continue to advance our optimizations and data-driven integrated marketing solutions with NPD as a partner, we fully expect our marketing momentum to further accelerate.”

Mike OuyangDirector of Product Marketing, Lantern by SoFi

★★★★★

“Partnering with NP Digital was an instrumental component for SoFi to elevate and build authority within the investment sector, a critical area of expansion for us in 2021. The strategy and partnership we have built provided a success framework that we can use in other areas of the business for continued growth.”

AJ SmithHead of Content, SoFi

★★★★★

“With NP Digital’s support, we saw an immediate impact within the 1st quarter that resulted in impressive keyword rankings, website visitors, and product downloads for Adobe XD Ideas”

Becky RudenPrinciple Content Manager, Adobe XD

WORK

Unleash your brand’s potential and drive lasting value.

Integrated digital PR solutions generate buzz in your industry, increase brand awareness, improve brand perception and help you reach audiences you never thought possible.

PARTY CITY

+143% increase in organic search traffic.

Learn more

PARTNERS

LEARNING CENTER

Escalate your public relations knowhow.

From deep dives to quick bites, our learning center has all your digital PR and earned media needs covered. Explore our webinars or video shorts and become a digital PR pro!

WEBINARS BLOG STATISTICS NEILTV

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 20, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chad Gilbert

VP of Content at NP Digital

Brian Gallegos

Digital PR Lead at NP Digital

New

Tools & Tech 10 min

Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do

You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 26, 2026

New

Marketing 18 min

The 4 Ps of Marketing: Product, Price, Place, and Promotion

The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 23, 2026

New

Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 21, 2026

SEO 13 min

SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 19, 2026

AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

Ryan Velez Sr. Content Marketing Lead

Oct 16, 2026

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Tierney Brannigan Associate Director, Content Strategy

Sep 25, 2026

CRO / UX 10 min

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not…

Tristan Ackley UX Manager

Sep 23, 2026

AEO / GEO 19 min

Which Fintech Brands Win in AI Search? We Analyzed 68,000 Answers to Find Out

Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Sep 22, 2026

It's Weird, But This Google Tactic Converts 11x Better

Oct 22, 2026 12:32

FAQ’S

Frequently asked questions about our digital public relations process and services.

How do you boost brand authority and improve SEO through Digital PR?

We secure high-authority media placements and backlinks from top-tier outlets, improving your domain credibility and organic rankings. By crafting compelling narratives—newsworthy stories, data-driven studies, executive thought leadership—we ensure coverage that both engages audiences and strengthens search visibility.

How do you identify and engage the right media outlets and influencers for our brand?

We conduct in-depth research to map your industry’s media landscape, identifying key journalists, niche reporters, and influencers aligned with your sector. Leveraging tailored pitches and personalized outreach, we position your brand within the most relevant channels, maximizing earned coverage and engagement.

How do we measure the impact of Digital PR on business outcomes?

We track robust KPIs—media impressions, referral traffic, backlink quality and volume, and share-of-voice metrics. Additionally, we tie coverage back to lead generation, conversions, or revenue uplift, providing clear visibility into PR’s contribution to your pipeline and ROI.

How do you integrate Digital PR with our wider marketing ecosystem?

We align PR initiatives with your broader marketing calendar supporting product launches, events, and campaigns. Earned media is amplified through your own channels (email, social, website), and insights feed back into content marketing, SEO, and paid strategies ensuring cohesive brand storytelling and measurable acceleration.

Digital PR Agency Services

See how we can help!

Digital PR Agency Services

See how we can help!

Building relationships, credibility, authority, and brand awareness.

Today

Inc.

Boost your brand’s online visibility and reputation.

Media Relations

Thought Leadership

Link Building

Shareable Asset Promotion

Reputation Management

Unleash your brand’s potential and drive lasting value.

Universal Technical Institute

SoFi

Party City

Lantern by SoFi

Nexcess

★★★★★

★★★★★

★★★★★

★★★★★

Unleash your brand’s potential and drive lasting value.

+143% increase in organic search traffic.

PARTNERS

Escalate your public relations knowhow.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Google Ads in the Age of Automation: What Still Works & Matters

Which GEO Tactics Drive the Highest ROI?

The Future of Content Marketing: How AI Watermarking Changes the Game

From Backlinks to Frontlinks: The New Way to Build Authority

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

It's Weird, But This Google Tactic Converts 11x Better

Frequently asked questions about our digital public relations process and services.

How do you boost brand authority and improve SEO through Digital PR?

How do you identify and engage the right media outlets and influencers for our brand?

How do we measure the impact of Digital PR on business outcomes?

How do you integrate Digital PR with our wider marketing ecosystem?

Ready to unlock growth? Let’s talk!

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