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- Email Marketing in the AI Era: Personalization, Automation & Deliverability October 7, 2026Key Takeaways Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers are pointing AI at email marketing’s wrong problem. The real opportunity is understanding customer intent, automating decisions, and personalizing experiences at scale. Most teams are using AI to write more emails without fixing […]
- AI Is Reshaping PR Budgets October 5, 2026Key Takeaways For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search is beginning to change that relationship. As AI systems become a larger part of how people discover companies, products, and services, the sources those systems rely on are becoming increasingly important. Third-party coverage […]
- What’s Making AI Impact Difficult to Measure for Marketers? October 2, 2026Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand mentioned, and then search for that brand on Google several days later. Analytics will record […]
- AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands September 30, 2026Key Takeaways At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece. The feedback I got from conference attendees in the days that followed made one thing clear: most of what marketers assume about AI search visibility […]
- Building Mini Personas to Write Content Your Target Audience Actually Wants September 28, 2026Key Takeaways You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at the tone, pick a reasonable angle, and hope it lands. Sound familiar? Most writers run into this gap between “know your audience” advice and the reality of a packed content calendar. Building a […]
- Data: Your Edge for AEO/GEO September 25, 2026Key Takeaways Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage may become even more important as AI search changes how people discover information. A recent Search Engine Land analysis of AI citations found that proprietary data can be a strong differentiator for brands […]
- Why More Traffic Won’t Fix Your Growth Problem (But This Will) September 23, 2026Key Takeaways Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not a traffic problem. According to NP Digital research, for businesses generating at least $10 million in annual revenue that invest in both conversion rate optimization and traffic generation, conversion rate accounted for 68 […]
- Which Fintech Brands Win in AI Search? We Analyzed 68,000 Answers to Find Out September 22, 2026Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI answers, how early it’s mentioned, and how many categories it shows up in. “What’s the best budget tracking app?” “How do I send money to friends and family?” These are the types of financial questions […]
- LinkedIn’s Creator Monetization Expansion September 21, 2026Key Takeaways LinkedIn has long been a place for professionals to build their networks and share industry expertise. Now, the platform appears to be preparing to give creators more ways to turn that expertise into a business. Leaked internal documents reportedly reveal plans for a broader LinkedIn creator monetization ecosystem, including paid subscriptions, a creator […]
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