• SearchGPT, best practices for visibility.

    August 14, 2024: With the increasing interest in AI technologies like SearchGPT, it’s vital for brands to start optimizing for ChatGPT. Follow these practical SEO tips to prepare for a new wave of search everywhere optimization.

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  • Website migration best practices.

    July 31, 2024: There’s no getting away from the fact that a website redesign or migration can harm the SEO of a website in the short-term. But the long-term view is actually very different. When done well migrations can support SEO and lead to long-term increases in both rankings and traffic. These best practices will set you up for success.

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  • Google’s Core Web Vitals September 16, 2024
    Do your visitors have an optimal experience on your website pages? While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. Core Web Vitals are a set of signals that assess a website’s user experience by measuring loading performance, responsiveness to […]
  • Avoid These SEO Mistakes September 15, 2024
    Still not ranking for your top keywords? It may not be your content’s quality or the number of backlinks you have that’s the problem. It could be basic SEO issues that are holding your site back.  SEO mistakes are depressingly common, and the bad news is that your site won’t rank while they remain a […]
  • Google Analytics 4: A Beginner’s Guide September 14, 2024
    Google Analytics 4 (GA4) is the latest generation of Google’s powerful analytics platform. Compared with previous versions, it offers deeper insights into both website and app traffic to help you reach your marketing goals.  The changes are extensive, which means that learning to use and navigate it can be challenging. This guide provides a high-level […]
  • LinkedIn Connected TV Ads September 13, 2024
    Imagine reaching over 200 million professionals while they’re relaxing on their couches, catching up on their favorite shows. Sounds too good to be true? Not anymore. At its B2Believe Conference, LinkedIn recently announced LinkedIn Connected TV (CTV) ads. So, what exactly is LinkedIn CTV? It’s a new ad format that allows marketers to expand their […]
  • Semantic SEO: What It Is and Why It Matters September 12, 2024
    Do you say “hero,” “grinder,” “hoagie,” “sub,” or “sandwich”? What about “shopping cart,” “buggy,” or “trolley”? The precise terms you use probably depend on where you are in the world. However, they’re all related words that more or less mean the same thing. I ask these questions not to start heated arguments over the “right” […]
  • Bounce Rate in Google Analytics 4 (GA4) September 11, 2024
    Bounce rate measures the performance of your site and content. Tracking it helps your marketing team understand if pages meet user needs and find leaky parts of your funnel. But Google Analytics 4 measures bounce rate slightly differently than other analytics platforms.  In this post, I’ll explain what bounce rate is in GA4, show you […]

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SearchGPT, best practices for visibility.

With the increasing interest in AI technologies like SearchGPT, it’s vital for brands to start optimizing for ChatGPT. Follow these practical SEO tips to prepare for a new wave of search everywhere optimization.

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