From the Blog

• Tracking & Measuring Success of PPC Campaigns December 5, 2024
  Pay-per-click (PPC) campaigns are powerful tools to drive traffic, generate leads, and boost sales—but tracking them properly separates a good campaign from a great one. Without tracking, you’re guessing, wasting money on ads that don’t perform, or missing out on opportunities to scale the ones that do. Every dollar you spend on PPC should work […]
• Crafting a Local Content Marketing Strategy December 4, 2024
    Small, local businesses face heavy competition from larger companies. Many people prefer big box stores like Home Depot or Lowe’s over the neighborhood hardware shop, for example. That can mean losing a lot of potential revenue. One way that local businesses can attract customers who might otherwise head to larger competitors is through local […]
• Maximizing PPC Success for Small Businesses December 3, 2024
  Feeling like your small business is invisible online? Pay-per-click (PPC) advertising can help you cut through the noise and reach your ideal customers fast—no need to wait months for organic traffic to grow. For small businesses, PPC allows you to compete with bigger brands, even on a tight budget, by focusing your efforts on the […]
• Creating a Multichannel Marketing Strategy December 2, 2024
  Remember back in simpler times when online advertising was just web and email? Essentially, you could only reach the user while they were on their computer —  and even then, countless other emails and ads were competing for their attention. Fast-forward to today and we now have more channels than ever to reach prospects: podcasts, […]
• What Is Search Intent? November 28, 2024
  Have you been racking your brain trying to gain better visibility on Google? Then maybe you should focus more on search intent to stand out in the SERPs, It’s also known as keyword intent or user intent, but they all have the same meaning: the purpose behind someone’s online search. Here’s an example: If you […]
• A Complete Guide to Outbound Marketing November 27, 2024
  Is outbound marketing right for your business? It certainly could be. Take email marketing, for example. It offers conversion rates of up to 2.8 percent, and HubSpot’s recent State of Marketing report shows how email and social media are delivering the best returns on investment compared to other marketing channels. But how do you decide […]