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- 17 Key Updates from Google I/O & Marketing Live 2025 June 19, 2025Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. I’ve been doing this for a long time and many of the Google I/O announcements this year will shake up online marketing in ways I’ve never seen before. Search is fundamentally changing. I’d go through all of […]
- Improving Customer Satisfaction: What to Know and What to Do June 19, 2025Competition is getting tougher by the day. Customer satisfaction is what will set you apart. But how do you earn it? Key Takeaways What is Customer Satisfaction? Customer satisfaction measures how people feel about their overall experience with your product or service. What is Customer Satisfaction Score? Customer Satisfaction Score (CSAT) is the simplest metric […]
- What Is Video Marketing and How Do You Get Results From It? June 19, 2025Most businesses make the same video marketing mistake. Most brands obsess over the video. Scripting it, shooting it, and polishing every frame. But they forget the part that actually drives ROI: the marketing. They spend thousands on production and zero time on a distribution strategy. Here’s how to flip that and actually get results. Key […]
- What Is GPTBot, and Should You Block It? June 18, 2025If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler that collects publicly available data to help train and fine-tune its large language models (LLMs), like the one powering ChatGPT. That means it’s helping artificial intelligence (AI) learn from your blog posts, product pages, help […]
- The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore June 18, 2025Most B2B content underperforms. It gets stuck in approval loops, bloated with fluff, or aimed at people who were never going to convert in the first place. Teams keep using the same tired strategy and hoping for better outcomes. If you want something that drives pipeline, you need a revenue-driven system. This post breaks it […]
- Real Estate Marketing: How to Sell Properties Fast June 18, 2025Most real estate agents aren’t natural marketers. And this is very good news for you. By arming yourself with a solid plan, you’re giving yourself a razor-sharp competitive edge. Even better, once the foundations are in place, most real estate marketing strategies require only modest investments of time and money. Yet the long-term benefits are […]
- What Works in Integrated Marketing Communications Today June 17, 2025Brands that execute on an integrated marketing communications (IMC) strategy provide their customers with a more predictable, enjoyable, and worthwhile experience. Brands without an IMC strategy leave customer experience to chance, and revenue on the table. Key Takeaways What Is Integrated Marketing Communications? At its core, integrated marketing communications (IMC) is the idea that you […]
- Brand Loyalty: A Practical Guide for Long-Term Growth June 17, 2025Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. I’ve seen countless businesses transform their […]
- Subject Matter Experts: What They Do & Why They’re Important June 16, 2025A subject matter expert, or SME, is a professional with deep and specialized knowledge in a singular subject. In a world of generalized content, a subject matter expert can help set yours apart. Throughout this article, we’re going to dive into what subject matter experts do, why they’re important, how you can become an SME, […]
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