Unlike organic social posts that rely on followers and natural engagement, paid social media ensures your posts reach a wider and more relevant audience through targeted ads.
NP Digital commonly runs paid social programs on popular platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok. We typically run these programs alongside paid search and programmatic campaigns, enabling us to keep users engaged at every stage of the funnel with cohesive messaging.
of the world’s population uses social media today.
of buyers believe social media helps them make important shopping decisions.
of all digital advertisers say their paid social budget is too low.
of customers are more likely to buy based on social media referrals.
We use platform-specific targeting options to deliver engaging and visually compelling ads to defined audience segments. We optimize for conversion and maximize ROI through continuous performance and creative analysis.
First, we review all recent campaigns to assess performance metrics like CTR, CPC, and ROI, ensuring alignment with your business goals. We analyze targeting to confirm you’re reaching the right audiences and evaluate ad creatives for engagement and consistency.
Next, we examine budget allocation and bidding strategies to ensure cost-effectiveness, and compare your performance to industry benchmarks to identify strengths and areas for improvement. We then summarize key insights to refine targeting, optimize content, and maximize future ROI.
We start by defining clear, measurable objectives aligned with business goals, such as brand awareness, lead generation, or conversions. We then identify and segment your target audience to tailor messaging and select the most effective platforms. We make recommendations to develop engaging, platform-specific content that resonates with your audience, and propose an optimized budget and schedule to maximize reach and ROI.
Our plans include precise targeting and retargeting tactics, and we always recommend monitoring performance metrics closely. Strategic campaigns always use real-time insights to ensure continuous improvement and optimal results.
We constantly evaluate creative asset effectiveness in capturing attention, conveying key messages, and driving engagement by examining metrics like CTR, engagement rate, and conversion rate. Understanding the visual appeal, messaging clarity, and relevance to the target audience helps to determine which elements resonate best.
We then compare performance across different formats (images, videos, and carousels) to identify top-performing assets, taking note of design or messaging trends that correlate with success. This analysis helps us refine future creatives, ensuring they are impactful, aligned with brand identity, and tailored to audience preferences for optimal campaign performance.
We focus on creating concise, compelling messages that capture attention quickly, clearly conveying value and prompt action. We typically start with a strong hook that resonates with your target audience’s needs or interests, using direct language that emphasizes the benefits or solutions and includes a CTA that guides users to the next step.
We tailor tone and style to each platform, keeping copy aligned with your brand’s voice and being mindful of character limitations. We then A/B test different versions to identify what resonates best, optimizing the approach based on performance data to maximize engagement and conversions.
We start by analyzing your ideal customer profile and segmenting based on demographics, interests, behaviors, and past interactions with your brand. We leverage platform-specific targeting options to reach precise audience segments, then create custom audiences for users who engaged with your content or visited your website.
We then leverage lookalike audiences to expand reach by targeting individuals similar to your most valuable customers. We continuously refine these audiences by monitoring engagement and conversion metrics, adjusting based on what segments perform best, and testing new audiences to broaden or hone in on high-converting groups over time.
We feed platform-specific analytics data into a consolidated dashboard. We then compare campaign results against initial goals and benchmarks, identifying strengths and areas for improvement. We provide actionable insights, highlighting what worked well and what can be optimized, and present these findings in a clear, concise manner to inform future campaign strategies and decision-making.
We lean into testing and machine learning to create efficiencies and scale. We take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision journey.
“The NPD team has impressed us since day one. The team has been full of all-stars, actively coming up with new ideas to promote growth and increase performance. They are not a set and forget agency. We’ve experienced a significant boost in website traffic, conversion rate, qualified leads, and ultimately, sales—all without increasing our budget. The ROI on this campaign has been remarkable, and we couldn’t be more thrilled with the outcome.”
“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”
“The rapid growth Contentful has experienced in the past 2+ years is overwhelming at times, and NP Digital has been alongside every step of the way. Together, we have been able to ensure the output and the strategy behind our demand gen efforts are able to scale along with the needs of the business.”
We leverage testing and machine learning to achieve efficiencies and scale. We also take an omnichannel approach to create synergies, boost brand awareness, and guide potential customers through their decision-making journey.
Work with us.
Fill out the form below to speak with someone from our team.
The 2024 paid media playbook.
Whether you want to take advantage of AI, discover new platforms, or prepare to advertise in a world without third-party cookies, this paid media playbook is here to help.
