Data & Analytics
Our Data Analysis and Integration (DAI) team maps digital marketing analytics to your performance goals — providing you with transparency and clarity on which marketing activities are driving meaningful results.
+31%
of US marketing execs think measurement is their biggest marketing challenge.
+42%
of digital marketers think their organization’s CX lags their customers’ needs.
+86%
of marketers report that data privacy changes have impacted their overall marketing strategy.
+$10bn
spend on marketing analytics and data infrastructure across US, UK and EU.
We help create a unified brand experience.
Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.
Data Analytics & Insights
Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.
Dashboard Development
Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.
Conversion Rate Optimization
Increase conversion rates and decrease customer acquisition costs through improved testing programs.
User Experience (UX)
Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.
Front End Development
Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.
Ad Operations
Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.
WORK
Activate your marketing data.
We leverage data to better connect your brand to its customers across all digital touchpoints. Our DAI team partners closely with our Earned and Paid Media specialists to close the data loop, enabling a more strategic approach to optimization.
WORK
Activate your marketing data.
We leverage data to better connect your brand to its customers across all digital touchpoints. Our DAI team partners closely with our Earned and Paid Media specialists to close the data loop, enabling a more strategic approach to optimization.
RECOGNITION
Winner, 2022 Best SEM Campaign.
“Closing our data gap has allowed us to truly optimize our paid media efforts, globally. The NPD team is a pleasure to work with and we’re looking forward to what the future holds.”
Social
Partners
MINORITY OWNED
