Ad operations (ad ops) is the backbone of scalable, data-driven advertising. It ensures seamless campaign onboarding, precise event tracking, and strategic alignment between digital advertising executives and paid media teams. By validating data sources and optimizing ad tech infrastructure, ad ops empowers teams to drive performance, refine targeting, and maximize ROI.
Ad operations (ad ops) is the backbone of scalable, data-driven advertising. It ensures seamless campaign onboarding, precise event tracking, and strategic alignment between digital advertising executives and paid media teams.
of advertising professionals believe that automation within ad ops can increase company profitability.
decrease in human errors, minimizing costly mistakes and enhancing campaign accuracy, by Implementing automation in ad ops.
of ad operations professionals report that automation makes them more productive, allowing them to focus on strategic initiatives.
lift in ROI by balancing brand and performance marketing—a key function of ad ops.
AD OPERATIONS APPROACH
Our ad ops approach streamlines campaign execution by integrating tracking, optimizing data accuracy, troubleshooting in real time, and automating processes to enhance performance and drive smarter marketing decisions.
OUR PHILOSOPHY
AD OPS STRATEGY & EXECUTION
Our tagging audit ensures tracking tags are correctly deployed, preventing data inaccuracies, wasted ad spend, and compliance risks. We identify ways to optimize campaign tracking, attribution, and audience targeting by identifying broken or duplicate tags. Regular audits improve data accuracy, ad efficiency, and ROAS, ensuring seamless performance across Google Tag Manager, Meta Pixel, and other tracking tools.
Proper variable implementation is crucial for precise audience segmentation, accurate attribution, and optimized bidding strategies. By dynamically passing key data (e.g., transaction values, user IDs, or referral sources), we enhance targeting, personalization, and performance measurement. Well-structured variables ensure clean data flow, better automation, and more effective ad spend allocation, driving higher ROAS and marketing efficiency.
We provide precise requirements for ad creatives, tracking implementations, and platform integrations. This include ad formats, file sizes, tracking pixels, tag configurations, and API requirements, ensuring seamless campaign execution across ad networks. Proper specifications prevent rendering issues, tracking discrepancies, and performance inefficiencies, enabling accurate attribution and data-driven optimizations. Platform-specific guidelines ensures ads load correctly, meet compliance standards, and deliver a smooth user experience, ultimately maximizing engagement, conversions, and return on ad spend (ROAS).
An audit strategy is a structured approach to regularly reviewing and optimizing ad campaigns, tracking setups, and data accuracy. It ensures that tags, pixels, conversions, and audience segments are correctly implemented and aligned with business goals. A strong audit strategy helps identify inefficiencies, tracking errors, and budget misallocations, allowing brands to refine their targeting, attribution models, and bidding strategies. We proactively audit campaign performance, data integrity and compliance adherence. This approach helps brands enhance operational efficiency, prevent revenue loss, and maximize return on ad spend.
From the Blog
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Digital marketing industry round-up. April, 2025
Ad fraud is evolving, AOIs spike in March, LinkedIn campaign manager update, Google AI mode, TikTok photo posts… So many updates its hard to keep track, so we’ve summarized the most important ones for you.
