Earned Media

Search is embedded in our DNA — but we analyze our earned media strategies through an omnichannel lens to drive breakthrough business growth.

+68%

of all online experiences begin with a search engine.

+53%

of all website traffic comes from organic search.

+0.63%

of Google searchers click on results from the second page.

+93%

of global traffic comes from Google Search, Google Images, and Google Maps.

Search everywhere optimization.

Discovery keeps changing. Your strategy should keep moving. Our SEO, AEO/GEO, content, and digital PR specialists work together to grow your visibility wherever your audience looks for answers. Every effort connects to two goals: earn deeper trust and turn that trust into measurable business growth.

AEO / GEO

Ensure your brand’s content surfaces in conversational and generative artificial intelligence tools.

Search Engine Optimization

Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.

App Store Optimization

Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.

Content Marketing

Captivate and convert your audience with compelling content creation and strategy expertise.

Digital PR

Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.

Influencer Marketing

Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.

Organic Social Media

Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.

Email Marketing

Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.

OUR APPROACH

Algorithm-proof earned media strategies.

Discovery happens everywhere. Your brand should, too. From Google and YouTube to AI answers, social feeds, and marketplaces, your customers have more ways to find you. Our earned media strategies connect SEO, AEO/GEO, content, and digital PR to help your brand show up, stand out, and earn trust wherever people search.

Visibility can’t simply be claimed. It’s earned through useful content, credible expertise, and experiences that give people a reason to choose you.

As AI reshapes discovery and customer expectations evolve, rankings alone don’t tell the whole story. You need to become a brand people recognize, platforms surface, and AI-generated answers reference—and turn that visibility into business growth.

We bring together audience insights, proprietary technology, and earned media specialists to make that happen. We help you build authority, strengthen your presence across platforms, and connect with the people most likely to become your next customers.

→ Technical

Make your content easy to find. And effortless to experience. A strong technical foundation helps people, search engines, and AI platforms access and understand your website. We address crawlability, indexability, site architecture, page speed, mobile usability, and security—while using structured data to clarify your content. The goal: remove barriers to discovery and create a seamless path from first visit to next step.

→ Relevancy

Answer the questions that move your audience forward. People discover brands through keywords, conversational prompts, videos, and follow-up questions. We create and optimize content around what your audience needs, how they search, and what helps them make decisions.

Topical relevance: Cover the subjects and questions that matter to your audience.
Semantic relevance: Connect concepts, entities, and context to make your meaning clear.
Intent relevance: Match the format, depth, and next step to what people want to accomplish.

Original insights, clear answers, and useful information give people a reason to engage—and search and AI platforms stronger content to surface.

→ Authority

Become a source people trust and others reference. Authority grows through demonstrated expertise, original research, credible coverage, and relevant links. We connect content and digital PR to earn recognition across the publications, communities, and platforms your audience values. By strengthening your reputation and making your expertise clear, we help position your brand to earn attention in search results, AI-generated answers, and customer conversations.

WORK

Engage your audience and unlock your brand’s potential.

We design and execute multichannel earned media strategies that ensure maximum performance and visibility. We can land you to the top of any results page, and own the customer journey across platforms and devices.

RefiJet
+2,012% increase in referral traffic from ChatGPT.
SoFi
+120% increase in the funded accounts from SEO year-over-year.
Claire’s
+2,068% increase in sales coming from organic search.
Universal Technical Institute
+411% increase in organic sessions.

1 2 3 4

WORK

Engage your audience and unlock your brand’s potential.

UNIVERSAL TECHNICAL INSTITUTE

+982 position #1 rankings on Google.

Learn more

RECOGNITION

We were born from search.

We’ve been providing successful earned media strategies to businesses of all sizes for more than two decades. Our results speak for themselves and our peers are taking notice.

Best SEO Campaign

Claires
2024 Winner

Best Blog

Adobe
2024 Winner

Media & Entertainment

CNN Brasil
2023 Winner

Consumer Services

Universal Technical Institute
2023 Winner

Best B2B Campaign

Verint
2023 Winner

Best Enterprise SEO Campaign

Adobe
2023 Winner

Best Use of Search

Lantern by SoFi
2023 Winner

Best Use of Data

ConnectWise
2023 Winner

LEARNING CENTER

Up your earned media game.

We can help take your earned media game to the next level. Our webinars provide in-depth analysis and recommendations, our shorts give you bite-sized insights on current earned media trends.

WEBINARS BLOG STATISTICS NEILTV

The Authority Paradox: How Smaller Brands Can Win The Game of GEO

Originally aired on: November 3, 2026
- Smaller brands face a frustrating GEO challenge: they need authority to appear in AI-generated answers, but appearing in those answers can help them build authority. When larger competitors have more recognition, content, and resources, how can a smaller brand break into the conversation?
- In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach. Instead, you’ll learn how to identify valuable customer questions that broad competitors answer poorly—and use your firsthand experience to provide a more useful answer. We’ll cover how to turn customer insights, specialist knowledge, and real examples into content that demonstrates your expertise.
- You’ll also learn how to build a recognizable area of authority, earn relevant recognition beyond your website, and measure whether GEO visibility is generating qualified demand. We’ll finish with a practical 30-day plan for choosing your first opportunity, gathering evidence, publishing a stronger answer, and getting that expertise in front of the right audience.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Associate Director of Content at NP Accel

Elizabeth Little

Content Manager at NP Accel
The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 20, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital