Earned Media

• The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

  Originally aired on: October 20, 2026

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  • The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
  • In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
  • You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Jane Javor

  SEO Manager at NP Digital

  

  Kayla Bautista

  Sr. Social Media Manager at NP Digital

• Google Ads in the Age of Automation: What Still Works & Matters

  Originally aired on: October 6, 2026

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  • Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
  • In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
  • We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Chris Moreno

  SVP, Paid Media at NP Digital

  

  Brooke Hess

  VP, Paid Media at NP Digital

• Which GEO Tactics Drive the Highest ROI?

  Originally aired on: September 22, 2026

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  • GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
  • In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
  • We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Nikki Brandemarte

  Sr. SEO Strategist at NP Digital

  

  Stephen Hoops

  Content Strategy Lead at NP Digital

• The Future of Content Marketing: How AI Watermarking Changes the Game

  Originally aired on: September 8, 2026

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  • AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
  • In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Chris Hill

  Director of Content at NP Accel

  

  Lindsey Schrant

  Director of SEO at NP Accel

• From Backlinks to Frontlinks: The New Way to Build Authority

  Originally aired on: August 25, 2026

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  • For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
  • In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Mel Kasulis

  Director of Digital PR at NP Digital

  

  Sreeja Joshy

  Sr. Manager of Digital PR at NP Digital Canada

• The New Search Funnel: SEO Strategies for AI-Powered Discovery

  Originally aired on: August 11, 2026

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  • As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
  • In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Dylan Mcneill

  SEO Director at NP Digital Canada

  

  Jane Javor

  SEO Manager at NP Digital

• Email Marketing in the AI Era: Personalization, Automation & Deliverability

  Originally aired on: July 28, 2026

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  • Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
  • In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Kim Macomber

  AVP Ops Earned Media at NP Accel

  

  Kari Cudicio

  Sr. Email Marketing Strategist at NP Accel

• Why More Traffic Won’t Fix Your Growth Problem (But This Will)

  Originally aired on: July 14, 2026

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  • Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
  • In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Ryan McHugh

  Director of CRO at NP Digital

  

  Tristan Ackley

  UX Manager at NP Digital

• Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

  Originally aired on: June 30, 2026

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  • Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
  • In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Karen Bellin

  VP of Data & Analytics at NP Digital

  

  Nicole Leite

  Sr. Manager of Data & Analytics at NP Digital

• How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

  Originally aired on: June 16, 2026

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  • AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
  • In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.

  
  

  Neil Patel

  Neil Patel is the co-founder of NP Digital

  

  Chad Gilbert

  VP of Content at NP Digital

  

  Brian Gallegos

  Digital PR Lead at NP Digital

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