NP Digital Work: Digital marketing case studies & results.

Digital marketing results, positive business outcomes.
We work with clients across all industries, and of all sizes. We understand that specific channel tactics can move the needle – but, multi-channel collaboration is what drives true business value.

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WORK

Built to deliver faster.

We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We’re audience led, and data-informed. We help our client partners grow their business and strategies that have a lasting impact.

Paid search strategy delivers +28% revenue boost with decreased ad spend.

982 new position #1 rankings on Google for non-branded queries.

Implementing SEO best practices during a migration boosts traffic 210%.

How CNN Brasil reached 1 billion pageviews in 2022.

How a multichannel content campaign drove leads and increased awareness for Ascent.

Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA.

How ConnectWise and NP Digital increased ROAS of paid search by 100%.

How we increased organic search traffic by 561% for Lantern.

How we quantified conversions for Tek's global paid search program.

How we achieved 509% organic growth for a new product.

"State Sweets" tutorial engages readers, drives over 2,000 media mentions.
Adobe Firefly: America’s whimsical gingerbread adventure encouraged readers to explore Adobe Firefly’s capabilities in a festive and creative way. The imaginative AI-generated images sparked by descriptive prompts would showcase America’s diversity in a delightfully unconventional way. Covering all 50 states, local media coverage boosts visibility and brand exposure.
Collaborative strategy increases revenue coming from organic search by 278%.
North Coast Seafood: Our monthly SEO deliverables consisted of high-quality blog content, new product page copy, page optimizations, and offsite content marketing. We approached this project together with a collaborative, strategic vision that played an important role in executing the work and fueling long-term results.
Paid + organic search synergy increases revenue by 1,208% year-over-year.
HALO: By combining HALO’s industry knowledge and NPD’s strategy, HALO had their best Q4 ever. We rebuilt campaigns from the ground up and optimized both paid and organic search channels, generating revenue for existing products and their new product launches.
+508% increase in quarter-over-quarter revenue coming from Meta.
Wicked Good Cupcakes: We simplified / organized the account structure to make sure we were targeting users at all stages of the funnel. The holiday creatives were broken out into the three primary campaigns: prospecting, retargeting, and remarketing. We tested different static, video, and carousel ads to determine which performed the best.
SEO and content creation increases category search traffic by +329%.
Claires: In-depth research helped us to better understand user intent, competitiveness, and to identify and prioritize gaps in both content and organic search visibility. Following our research and prioritization, we optimized page-level elements like meta-data, H1s and on-page copy for the existing Jewelry category page. The implementation of technical SEO best practices removed crawl errors, decreased load-time and improved the overall user-experience.
Omnichannel strategy increases new customers by +126% for Series-B startup.
Soundstripe: We built out paid campaigns in Google, Facebook, and YouTube to generate a full-funnel approach to finding qualified creative professionals. Ad copy was created to turn away customers looking for a one-time solution while attracting people who would have a longer lifetime value for the brand through yearly subscriptions.
Best practices and utilizing machine learning boosts sales by 87%.
Mann Lake Bee & Ag Supply: We restructured their account and then built out specific audience subgroups for more precise targeting. We adjusted bid strategies to maximize overall return, using ad group-specific ad copy and landing pages to provide a tailored experience to the customer.
Google’s machine learning helps increase conversion rates by +60%.
Intelex: Legacy accounts were still running on manual bidding. We decided to implement portfolio bidding with the smart bidding strategy, Target CPA. The use of portfolio bidding made sense because Intelex was already segmenting their campaigns with shared budgets, so it was easy to replicate with portfolio bidding.

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END-TO-END

Consistent brand messaging across digital channels.

We leverage both data-driven insights and creative approaches to capture the attention of your audiences, balance short and long-term objectives and optimize performance in today’s dynamic business environment.

CURE Foundation
The naked truth.
Goli Nutrition
Wellness from within.
CCM Hockey Life
Feels just right.

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ZAGG
+28% revenue boost with decreased ad spend.
Universal Technical Institute
+411% increase in organic sessions.
ConnectWise
+166% increase in SQO conversion rate.
Lantern by SoFi
+561% increase in organic search traffic.
Contentful
+159% increase in lead volume from paid media.
Nexcess
+4,350% increase in page 1 rankings.
Party City
+143% increase in organic search traffic.
SoFi
+22,337 new funded accounts coming from organic search.

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RECOGNITION

We work hard to make our clients look good.

Like any other agency, we like to brag too! Our team owns the work, but we’re much happier when our client contacts are in the spotlight to celebrate the success.

Best SEO Campaign

Claires
2024 Winner

Best SEM Campaign

ZAGG
2024 Winner

Best Blog

Adobe
2024 Winner

Best Omnichannel Campaign

Universal Technical Institute
2024 Winner

Media & Entertainment

CNN Brasil
2023 Winner

Consumer Services

Universal Technical Institute
2023 Winner

B2B

Verint
2023 Winner

Best Enterprise SEO Campaign

Adobe
2023 Winner

Best Use of Search

Lantern by SoFi
2023 Winner