Influencer Marketing Agency Services

The right creator can introduce your brand in a way that feels relevant to the people you want to reach. Effective influencer marketing takes a clear strategy, credible partnerships, and content that audiences want to engage with.

Our influencer marketing agency services start with your goals. We identify creators who fit your brand, develop campaigns that let them speak in their own voice, and connect their content to your broader social, search, and paid media strategy.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

Influencer Marketing Agency Services

The right creator can introduce your brand in a way that feels relevant to the people you want to reach. Effective influencer marketing takes a clear strategy, credible partnerships, and content that audiences want to engage with.

See how we can help!

Tell us where you want to grow. Let's explore how to get you there.

+25%

of marketers use influencer marketing as a part of their strategy.

+69%

of consumers state that they trust the recommendations that influencers give them.

+60%

of marketers state that Influencer-generated posts consistently outperform branded posts.

+28%

of social media experts struggle to keep up with influencer marketing trends.

INFLUENCER MARKETING APPROACH

Partnerships powered by data and built to supercharge your brand.

We identify influential individuals whose audiences align with your target demographic. We partner with brands and influencers to develop authentic and engaging content that resonates with their followers, driving awareness and conversion.

Define goals and target audience.
Identify what you aim to achieve, understand who your audience is and establish the best engagement metrics to track.
Identify and vet influencers.
Locate influencers relevant to your niche and validate follower authenticity and alignment with your brand values. Decide on micro, macro, or celebrity influencers based on your budget and campaign goals.
Develop collaborative campaigns.
Provide clear guidelines, determine the best platforms and formats, determine compensation or product perks to maintain goodwill and motivation.
Launch, monitor and optimize.
Track performance in real-time, respond to comments or mentions to amplify impact, analyze outcomes to identify what worked well and optimize future campaigns accordingly.

OUR PHILOSOPHY

Organic Messaging
Communication between influencers and their audience is authentic and genuine.

This approach fosters trust and credibility, leading to higher engagement rates, increased brand loyalty, and ultimately, improved campaign performance.
Creative Freedom
Influencers know their audience, it’s important to give them the freedom they need to be successful.

While brand guidelines are still important, influencers are encouraged to do what they do best.
Long-term Partnerships
Fostering deeper relationships with influencers leads to more authentic content and increased brand loyalty.

Having a stronger connection with the influencer also provides consistent brand exposure, and often times decreases cost with the influencer.
Paid Amplification
Identify the highest-performing publications and allocate budget to promote them.

These ads can be executed either directly through the influencers’ accounts or by reposting the content on the brand’s social media channels.

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INFLUENCER MARKETING STRATEGY & EXECUTION

Build an authentic following that generates results.

Strategy Determination

To craft an effective influencer marketing strategy, we start by defining your target audience and selecting influencers whose values, content, and demographics align with your brand. We assess their engagement rates, audience authenticity, and previous collaborations. We choose platforms strategically: Instagram for visuals, TikTok for viral trends, YouTube for in-depth storytelling, and LinkedIn for professional content. Tailoring the content to platform strengths is essential—images for aesthetics, videos for engagement, and live sessions for real-time interaction.

Influencer Sourcing

To source the best influencers for your brand, we start by defining your campaign goals, target audience, and brand values. Using this criteria we identify influencers whose niche, content style, and audience demographics align with your brand. Leveraging platforms and social media analytics tools we filter candidates based on critical KPI’s and past campaign performance. We review their content quality, brand partnerships, and audience interactions to ensure relevance and credibility. Personalized outreach builds genuine relationships, prioritizing influencers who authentically resonate with your brand’s message.

Content Production

We collaborate with influencers and brands to ensure alignment. Together, we brainstorm topics that resonate with the influencer’s audience while staying true to the brand’s identity. We provide detailed briefs outlining deliverables, timelines, and brand guidelines, including tone, visuals, and any compliance requirements. We encourage creative freedom to leverage the influencer’s unique voice and expertise but maintain open communication for feedback and adjustments. Our content and video production capabilities are available upon request, review and approval from the brand ensures the content meets expectations while preserving authenticity and effectiveness.

Publication Monitoring

Our production monitoring process ensures every influencer deliverable meets brand standards and campaign goals. We actively track content as it goes live, verifying proper disclosures, tagging, and formatting. All influencer posts, stories, and creative assets are automatically captured and reviewed for compliance, including hashtag use and visual guidelines. Any issues are flagged immediately, so you can feel confident that each piece of content is accurate, brand-safe, and ready to perform—without the need for manual oversight.

Campaign Reporting

Campaign reporting transforms performance data into clear, actionable insights. We compile real-time metrics across platforms, including impressions, engagement, clicks, conversions, and earned media value. Reports are easy to access, export, and share, with visual dashboards and customizable formats that help you communicate results across teams. By turning campaign activity into meaningful analytics, we help you understand what’s driving success and how to optimize future efforts.

Adobe reaches a million relevant followers, increases awareness, traffic and downloads.
Adobe Acrobat: We identified and enlisted various micro-influencers to promote (guest posts, sponsored posts) each of four co-created and Adobe-owned data-driven assets on remote work, technological history, online real estate, and necessary documents for retirement.

Book a call to learn more

Adobe reaches a million relevant followers, increases awareness, traffic and downloads.
Adobe Acrobat: We identified and enlisted various micro-influencers to promote (guest posts, sponsored posts) each of four co-created and Adobe-owned data-driven assets on remote work, technological history, online real estate, and necessary documents for retirement.

Book a call to learn more

PARTNERS

LEARNING CENTER

Give your product or service the visibility it deserves.

Execute successful influencer marketing campaigns at your own pace. Our learning center offers in-depth resources and bite-sized content to make you an influencer orchestrator.

WEBINARS BLOG STATISTICS NEILTV

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Originally aired on: October 20, 2026
- The traditional marketing funnel is being rewritten. Customers no longer follow a predictable path from Google search to website to conversion. They might discover a brand on TikTok, research it on YouTube, ask ChatGPT for recommendations, validate their options on Reddit, and finally return to Google when they’re ready to act.
- In this webinar, Neil Patel and the NP Digital team will break down how AI, Google, social media, and YouTube are changing discovery—and what marketers need to do to stay visible as customer journeys become more fragmented. You’ll learn how to build a connected strategy around the questions, problems, and topics your customers actually care about, without creating a separate strategy for every platform.
- You’ll also learn how to turn one strong idea into content that works across multiple discovery surfaces, measure influence beyond the last click, and determine which channels deserve your attention. We’ll finish with a practical 30-day plan for mapping your discovery ecosystem, prioritizing opportunities, creating and distributing content, and connecting visibility to demand and business results.
Neil Patel

Neil Patel is the co-founder of NP Digital

Jane Javor

SEO Manager at NP Digital

Kayla Bautista

Sr. Social Media Manager at NP Digital
Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Moreno

SVP, Paid Media at NP Digital

Brooke Hess

VP, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

Neil Patel is the co-founder of NP Digital

Nikki Brandemarte

Sr. SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead at NP Digital
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

Neil Patel is the co-founder of NP Digital

Mel Kasulis

Director of Digital PR at NP Digital

Sreeja Joshy

Sr. Manager of Digital PR at NP Digital Canada
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

Neil Patel is the co-founder of NP Digital

Dylan Mcneill

SEO Director at NP Digital Canada

Jane Javor

SEO Manager at NP Digital
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

Neil Patel is the co-founder of NP Digital

Kim Macomber

AVP Ops Earned Media at NP Accel

Kari Cudicio

Sr. Email Marketing Strategist at NP Accel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

Neil Patel is the co-founder of NP Digital

Ryan McHugh

Director of CRO at NP Digital

Tristan Ackley

UX Manager at NP Digital
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

Neil Patel is the co-founder of NP Digital

Karen Bellin

VP of Data & Analytics at NP Digital

Nicole Leite

Sr. Manager of Data & Analytics at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

Neil Patel is the co-founder of NP Digital

Chad Gilbert

VP of Content at NP Digital

Brian Gallegos

Digital PR Lead at NP Digital

New

Content 10 min

How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person…

Shelby Dias Sr. Content Production Lead

Oct 28, 2026

New

Tools & Tech 10 min

Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do

You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 26, 2026

New

Marketing 18 min

The 4 Ps of Marketing: Product, Price, Place, and Promotion

The 4 Ps of marketing (product, price, place, and promotion) have been around for decades, and they still drive decisions…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 23, 2026

Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 21, 2026

SEO 13 min

SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…

Neil Patel Co Founder of NP Digital & Owner of Ubersuggest

Oct 19, 2026

AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

Ryan Velez Sr. Content Marketing Lead

Oct 16, 2026

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Mariana Marins Marketing Manager, Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

Tierney Brannigan Associate Director, Content Strategy

Sep 25, 2026

CRO / UX 10 min

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not…

Tristan Ackley UX Manager

Sep 23, 2026

It's Weird, But This Google Tactic Converts 11x Better

Oct 22, 2026 12:32

FAQ’S

Frequently asked questions about our influencer marketing process and capabilities.

How do you ensure the influencers we partner with authentically represent our brand and resonate with our audience?

We conduct robust vetting and audience analysis, using both qualitative review and quantitative tools to confirm influencer reach, engagement, demographics, and alignment with your brand values. This process ensures we only partner with creators whose content and audience closely reflect your marketing goals and brand tone.

How do you measure ROI and ensure influencer campaigns align with our broader KPIs?

We define clear, campaign-specific KPIs like impressions, click-through rates, conversions, or direct sales—and integrate tracking using UTMs, promo codes, and attribution tools. With real-time dashboards and campaign reports, we deliver transparent insights into performance and ROI, tying influencer work directly to business outcomes.

How do you manage campaign coordination and compliance at scale?

We streamline campaign operations by handling influencer onboarding, briefs, contracts, FTC disclosures, content approvals, and posting schedules. Our centralized process ensures consistency, legal compliance, on-time delivery, and quality control—minimizing administrative load on your team and reducing risk.

How do you optimize and iterate influencer campaigns during execution?

We monitor campaign performance continuously, analyzing mid-campaign KPIs to identify opportunities—like adjusting creative direction, rerouting budget toward high-performing creators, or refreshing content. This agile approach ensures we capitalize on momentum and maximize impact in real time.

Influencer Marketing Agency Services

See how we can help!

Influencer Marketing Agency Services

See how we can help!

Partnerships powered by data and built to supercharge your brand.

Savannah Case

Carys Cachero

Mariah Leeson

Ryan Kelly

Build an authentic following that generates results.

Strategy Determination

Influencer Sourcing

Content Production

Publication Monitoring

Campaign Reporting

Adobe reaches a million relevant followers, increases awareness, traffic and downloads.

Adobe reaches a million relevant followers, increases awareness, traffic and downloads.

PARTNERS

Give your product or service the visibility it deserves.

The New Discovery Funnel: How to Win Across AI, Search, Social & YouTube

Google Ads in the Age of Automation: What Still Works & Matters

Which GEO Tactics Drive the Highest ROI?

The Future of Content Marketing: How AI Watermarking Changes the Game

From Backlinks to Frontlinks: The New Way to Build Authority

The New Search Funnel: SEO Strategies for AI-Powered Discovery

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

It's Weird, But This Google Tactic Converts 11x Better

Frequently asked questions about our influencer marketing process and capabilities.

How do you ensure the influencers we partner with authentically represent our brand and resonate with our audience?

How do you measure ROI and ensure influencer campaigns align with our broader KPIs?

How do you manage campaign coordination and compliance at scale?

How do you optimize and iterate influencer campaigns during execution?

Ready to unlock growth? Let’s talk!

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