Stay curious. Get ahead.

Big shifts deserve fresh thinking. Explore expert perspectives, webinars, marketing data, and videos from Neil and the NP Digital team—built to challenge assumptions, spark ideas, and turn what you learn into your next growth opportunity.

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+9mm

visits to the Neil Patel blog per month – one of the top 100 blog destinations in the world.

+1.3mm

subscribers to our YouTube channel – Over 1,000,000 video views each month on average.

+4.2mm

users login and use Ubersuggest and ATP each month. Over 950MM monthly queries.

+1.2mm

downloads of our podcast each month, +2,300 episodes dropped to date.

INSIGHTS

Less guesswork. More growth.

Explore our webinars, dig into the blog, get the numbers behind the trends with our marketing stats, or binge NeilTV. Your next big idea starts here.

WEBINARS BLOG STATISTICS NEILTV

Google Ads in the Age of Automation: What Still Works & Matters

Originally aired on: October 6, 2026
- Google Ads is automating more of the work marketers once handled manually. Smart Bidding sets bids in real time. Broad match interprets intent. Performance Max distributes ads across Google’s inventory. AI Max expands targeting and adapts creative delivery. But if Google increasingly controls campaign execution, where can marketers still create a competitive advantage?
- In this webinar, Neil Patel and the NP Digital team reveal how the marketer’s role is shifting from controlling every decision to designing a system that makes better decisions. You’ll learn why stronger business inputs—including conversion quality, customer value, CRM data, profitability, and first-party signals—are becoming more important than increasingly granular account structures.
- We’ll examine how to choose the right Smart Bidding objective, use broad and exact match strategically, evaluate whether Performance Max is creating incremental demand, and establish the guardrails automation still needs. You’ll also discover why creative strategy and landing-page optimization become even more valuable when every advertiser has access to the same automation.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Chris Moreno

Senior Vice President of Paid Media at NP Digital

Brooke Hess

Vice President, Paid Media at NP Digital
Which GEO Tactics Drive the Highest ROI?

Originally aired on: September 22, 2026
- GEO has quickly become one of the biggest priorities in search marketing. Brands are investing in AI-optimized content, structured data, original research, digital PR, and visibility tracking—but many still can’t answer the most important question: Is any of it actually driving the business forward?
- In this webinar, Neil Patel and the NP Digital team break down how to move beyond AI mentions and citations to identify the GEO investments that can influence brand demand, qualified traffic, leads, pipeline, and revenue. You’ll learn why the highest-ROI opportunity may not be creating more content, but improving the accessibility, clarity, originality, and authority of the content and expertise you already have.
- We’ll explore what makes content worth citing, how proprietary research can create a defensible GEO advantage, and why authority must be built across publishers, communities, reviews, video, and other third-party sources—not only on your website. You’ll also learn which popular GEO tactics may be consuming budget without creating meaningful differentiation.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Nikki Brandemarte

Senior SEO Strategist at NP Digital

Stephen Hoops

Content Strategy Lead
The Future of Content Marketing: How AI Watermarking Changes the Game

Originally aired on: September 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Chris Hill

Director of Content at NP Accel

Lindsey Schrant

Director of SEO at NP Accel
From Backlinks to Frontlinks: The New Way to Build Authority

Originally aired on: August 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Mel Kasulis

Director, Digital PR

Sreeja Joshy

Senior Manager, Digital PR
The New Search Funnel: SEO Strategies for AI-Powered Discovery

Originally aired on: August 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Dylan Mcneill

SEO Director, NP Digital Canada

Jane Javor

SEO Manager
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Originally aired on: July 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Kim Macomber

AVP Ops Earned Media

Kari Cudicio

Senior Email Marketing Strategist at NPAccel
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Originally aired on: July 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Ryan McHugh

Vice President of SEO at NP Accel

Tristan Ackley

UX Manage
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Originally aired on: June 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Karen Bellin

VP of Data & Analytics

Nicole Leite

Sr Manager, Data, Analytics & Insights at NP Digital
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

Originally aired on: June 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Chad Gilbert

Chad Frederick Gilbert is a veteran content marketing leader with 10+ years of experience in content marketing, journalism, and public relations.

Brian Gallegos

Brian is a digital PR professional
AEO/GEO vs. SEO: What’s Different, What Overlaps, and What Actually Works

Originally aired on: June 2, 2026
- Search is no longer just happening on Google. Customers are discovering brands through ChatGPT, Google AI Overviews, Perplexity, TikTok, Reddit, and other AI-driven platforms — often without ever clicking through to a website. As AI reshapes how information is surfaced and trusted, many companies are seeing organic traffic decline despite stable rankings. The old SEO playbook is changing fast.
- In this webinar, Neil Patel and the NP Digital team will break down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean — and how they work together in today’s AI discovery landscape. You’ll learn how AI engines choose which brands and content to cite, why authority and trust matter more than ever, and what strategies are driving visibility and revenue right now.
Neil Patel

After founding CrazyEgg, Kissmetrics, and other multimillion-dollar companies, today Neil works to grow Ubersuggest and his agency NP Digital.

Rob Tindula

Rob has over 10 years of experience optimizing websites for organic search.

Luke O'Leary

Vice President of Media Strategy and Operations at NP Digital UK

New

News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…

Brittany Werdowatz Senior SEO Manager

Oct 14, 2026

New

A graphic that says Ubersuggest & AnswerThePublic: Step Up Your SEO Game.

Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

Pedro Pereira Marketing Director for Ubersuggest and AnswerThePublic

Oct 12, 2026

Email 9 min

Email Marketing in the AI Era: Personalization, Automation & Deliverability

Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers…

Kim Macomber Senior Director, Content

Oct 7, 2026

A graphic with the text AI's Impact on PR Budgets.

Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…

Chad Gilbert Vice President, Content Marketing

Oct 5, 2026

AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…

Rob Tindula Director of SEO

Oct 2, 2026

AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…

Nikki Lam SVP of SEO

Sep 30, 2026

Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…

Rachel Clinger Manager, Content Strategy

Sep 28, 2026

AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…