Mitsubishi Motors Canada Names NP Digital as its Media Agency of Record (AOR)

The new designation expands the partnership to drive sustained growth through media innovation.

TORONTO– November 1, 2024 – NP Digital, a global leader in end-to-end digital marketing, has been appointed the Agency of Record (AOR) for all media by Mitsubishi Motor Sales of Canada. The expansion builds upon its earned media and analytics work over the last 18 months, further strengthening their partnership. NP Digital will lead the development and execution of comprehensive media strategies to drive the brand’s growth across the Canadian market. It will partner closely with Ogilvy who has been selected for creative production.

This collaboration builds upon NP Digital’s foundational work in data tracking, measurement, dashboarding, and customer journey mapping for Mitsubishi Motors Canada, establishing a robust data framework that enhances media planning efforts. The new seamless data ecosystem optimizes campaign effectiveness and ensures that media investments are accountable and strategically aligned to drive incremental sales growth.

“With NP Digital’s independent, agile structure they are well-positioned to support Mitsubishi’s evolving needs, helping us build on recent momentum and achieve our ambitious growth plans in Canada”, says Steve Carter, Marketing Director at Mitsubishi Motor Sales of Canada.

Mitsubishi Motors is coming off its best-ever sales year, including record-breaking growth driven by models like the Outlander PHEV. NP Digital’s unique and technical media planning approach ensures alignment with the automaker’s ongoing success and positions it to capitalize on new opportunities in the years ahead.

This achievement marks the latest in a series of successes for NP Digital Canada, following other significant appointments with major brands in Education, Retail and SAAS, including Lee Valley, LG, and the Schulich School of Business, amongst others.

“We are proud to play a key role in Mitsubishi Motors Sales of Canada’s next chapter of growth. This partnership reflects our shared vision of combining data, media, and creativity to achieve meaningful results and build long-term brand equity for Mitsubishi in Canada”, says Ronnie Malewski, Canadian Managing Director at NP Digital

About NP Digital:

NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer (DTC) challenger-type organizations. NP Digital spans across the globe, with more than 1000 employees in 19 countries and 40 of the 50 U.S. states. For more information visit npdigital.com.