NP Digital Accelerates European Expansion With Opening of New Spain Office
Advertising Expert and Entrepreneur Luis Bergareche Appointed to Managing Director, Spain
MADRID, May 16, 2023 – NP Digital, a leader in end-to-end performance marketing, extends its presence in Europe with a new Spain office led by Iberia marketing executive Luis Bergareche. The expansion comes after impressive growth in the UK and increased demand for sophisticated marketing strategies tailored to growing Spanish brands.
Bergareche brings more than 15 years of experience leading holistic advertising strategies for B2B and B2C brands and owning business development in Spain, Portugal and LATAM for dentsu. He is well-versed in all aspects of business and in 2020 launched a Spanish market self-service media buying platform. He has worked with some of the largest companies in the world, including Coca-Cola, GM, Mondelez, Disney, Adidas, Endesa, Grupo Mahou San Miguel, BMW and many others. Prior to his longstanding career in advertising, Bergareche worked for the United Nations in Paris. He earned an MBA from IESE Business School.
“Luis is one of the most respected advertising advisors in Spain with extensive managerial experience and a proven track record of translating multinational vision into actionable processes that drive real results,” said Mike Gullaksen, CEO of NP Digital. “We know he will be an incredible steward of our entrepreneurial culture and commitment to high-touch service.”
The Spain office is scaling its infrastructure with in-market client directors and senior strategists in earned media, paid media and business development to deliver custom solutions for B2B and B2C brands. The new office will focus on customized solutions for brands of all sizes, whether they are investing in marketing for the first time, in growth mode, or enterprise brands looking to further penetrate the Iberian market.
“Looking ahead to 2023, investment in digital marketing will continue to grow by up to 35% and it is estimated that two out of five companies that have not yet begun to invest in advertising will do so during this year,” said Bergareche. “There is a great opportunity in Spain to help Spanish brands in their advertising strategies by leveraging data, insights, and best practices from NP Digital’s search technologies and local marketing expertise.”
NP Digital has been making global strides with new offices around the world including LATAM, Germany and Singapore, announced this year.
About NP Digital
NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries. For more information visit npdigital.com.