NP Digital Accelerates Geographic Expansion in Agreement to Acquire SearchGuru

The global digital marketing agency expands scale of capabilities and strengthens reach in the Asia-Pacific region.

SAN DIEGO, June 4, 2024 – NP Digital, a leader in end-to-end digital marketing, announces its strategic agreement to acquire SearchGuru, expanding its footprint in the Asia-Pacific region and underscoring its ambitious global growth strategy.

The agreement to acquire SearchGuru scales NP Digital’s in-market SEO, paid media and creative capabilities, further solidifying its position as a market disruptor in the APAC market and unlocking new opportunities in the region for its global enterprise clients. NP Digital has offices in high-demand markets such as Australia, India, Malaysia, Singapore, and Hong Kong and will an additional 120 digital marketers to its 270-strong APAC team. SearchGuru has a proven track record of delivering business performance for leading brands such as Club Med, Nespresso, Maybank and DHL across Asia and aligns well with NP Digital’s customer-centric values and culture.

“This acquisition reaffirms our commitment to customers by expanding and diversifying our international talent and capabilities, better enabling us to support client needs and take advantage of new opportunities around the globe,” said Mike Gullaksen, CEO of NP Digital. “We have had impressive organic growth in the Asia-Pacific region over the last several years, and bringing SearchGuru into our ecosystem deepens our capabilities, creates momentum and efficiencies, and positions us to amplify our impact on the brands we work with.”

The combination of NP Digital’s robust technology stack and SearchGuru’s established expertise across Asian markets will strengthen the comprehensive suite of performance marketing solutions it offers to clients across key verticals such as finance, insurance, travel and beauty.

“The last 11 years has been an amazing journey growing from a local 4-man agency to a regional leader with over 120 specialists while delivering consecutive revenue growth year after year and now joining NP Digital is going to elevate us further to the global stage,” said Larry Lim, CEO, SearchGuru.

NP Digital has capitalized on significant growth opportunities in this global dynamic landscape in recent years. In early 2024 it acquired the Canada-based creative branding agency, REBL House and in 2023 acquired the search listening technology, AnswerThePublic.

About NP Digital:

NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, DTC challenger-type organizations. NP Digital spans across the globe with 800 employees in 19 different countries and 40 of the 50 U.S. states.


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