NP Digital Deepens Foothold in Latin America with Javier Hidalgo as Managing Director, LATAM

LATAM Advertising Agency Veteran Brings Performance Marketing to Regional SMBs

SAN DIEGO, April, 25, 2023 – NP Digital, a leader in end-to-end performance marketing, extends its presence in Latin America (LATAM) with regional hubs and the appointment of Javier Hidalgo as Managing Director, LATAM. Widespread digital transformation in LATAM and increasing demand for specialized performance marketing are driving the expansion.

Hidalgo’s plans are underway to significantly scale local capabilities out of the countries NP Digital already operates in including Mexico, Colombia, and Argentina. Additional countries will join the global footprint shortly thereafter. Strategists in these markets will leverage data, insights, and best practices from NP Digital’s search technologies to immediately support bottom-line growth of regional e-commerce brands. Additionally, the expansion brings in-market talent to international brands eyeing LATAM business.

“Javier is an astute marketer who resonates with our approach at NP Digital to craft high touch, full-funnel solutions that meet our clients’ evolving needs and wants,” said Mike Gullaksen, CEO of NP Digital. “Javier’s longtime leadership in the region and deep expertise in paid and earned media allows us to creatively connect customers with global brands and usher them through the stages of growth ahead.”

Hidalgo has nearly 20 years of international marketing and advertising experience in global and Latin markets. He is an esteemed leader who directed Mindshare in Miami, Puerto Rico, and Mexico, and GroupM in Miami. He has worked for some of the largest brands in the world including Sony Music, Nike, American Express, Facebook, FIAT, Puerto Rico Tourism Company, and many others.

“I’m galvanized by the opportunity in LATAM with NP Digital. The e-commerce market is projected to grow 25% by 2025, and these brands need local specialists who understand the mobile landscape and will stick with them as they grow from small to large brands,” said Hidalgo. “I’m excited to join an agency that’s independently owned and built itself in the same way it’s helping its clients.”

About NP Digital

NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries. For more information visit


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