NP Digital named a Best Place to Work by Ad Age for 2025.

Recognition Highlights Industry-Leading Benefits, Inclusive Culture, and Career Development Programs for Second Year Running

SAN DIEGO, January 27, 2025 – NP Digital, a global leader in performance marketing, has once again been recognized as one of Ad Age’s Best Places to Work for 2025. This prestigious award celebrates the agency’s commitment to fostering an equitable, inclusive, and innovative workplace powered by exceptional talent.

The Ad Age Best Places to Work 2025 award acknowledges large companies excelling in employee satisfaction, even amidst a rapidly evolving media and technology landscape. NP Digital stands out for its people-first approach, offering comprehensive training programs and encouraging workplace autonomy that inspires innovation and supports work-life balance tailored to employees’ individual needs.

“Congratulations to our amazing team for achieving this incredible milestone,” said Mike Gullaksen, CEO of NP Digital. “I’m deeply proud of how our teams continue to tackle challenges head-on, prioritize career growth, and empower each other to thrive professionally and personally.”

NP Digital’s approach to employee engagement is defined by ongoing feedback mechanisms, including bi-annual NPS surveys and focus groups, which help shape development initiatives. The agency also established an employee-led culture committee to host monthly diversity, equity, and inclusion (DEI) training and partner with senior leadership to refine policies and benefits.

“It’s both exciting and rewarding to create an environment where a diverse, global workforce feels supported and empowered,” said Michelle Scully, SVP of People. “Our culture is driven by team members who embrace professional growth, uphold our shared values to think big, own their work, and have fun, and continually strengthen the spirit of our organization.”

The annual Ad Age program evaluates companies based on employee feedback in areas such as satisfaction, work-life balance, pay and benefits, and professional development. NP Digital received high marks for its competitive compensation, robust benefits, employee recognition, and commitment to operational excellence. As a minority-owned business, training and development remain a cornerstone of its mission, with initiatives like platform certification for all client-facing employees.

This honor adds to NP Digital’s growing list of accolades, including recognition as a Google Agency Excellence Awards winner for media unification, OMMA Awards winner in earned and paid media, and MUSE Awards winner for creative excellence in branded content.