NP Digital snags two MUSE Creative Awards for branded content.

Our ‘Larger Than Life’ campaign with Browns Shoes was recognized in two separate branded content categories: Retail / Fashion & Beauty

September, 2024: NP Digital’s creative division, REBL HOUSE, receives praise from the creative community. The campaign seamlessly blends fashion, fantasy, and cutting-edge technology, inviting viewers and in-store customers on thrilling, modern adventure.

Set against the backdrop of a futuristic, Tokyo-inspired city, the story follows two fashion heroes on a mission to save their world from a shoeless villain. The narrative reaches its climax when the heroes realize that the key to their victory lies in gifting the villain his own pair of shoes, restoring him back to his true self and highlighting the transformative power of fashion.

The campaign’s cyberpunk-inspired visual aesthetic leverages advanced VFX, AI aesthetic as well as high-fashion costumes and special FX makeup to create captivating visuals. To complement the digital experience, in-store displays will bring the commercial to life, offering an immersive and engaging way for customers to interact with the campaign.

“Larger Than Life is more than a campaign; it’s a captivating fusion of storytelling and innovation that showcases the magic of transformation and self-discovery through fashion,” said Alex Toulch, Founder and CEO of REBL House. “We’re looking forward to future campaigns with Browns, they are always pushing us to innovate.”