NP Digital wins Best SEO Campaign and Best SEM Campaign at the 2025 OMMA Awards.

Digital marketing agency recognized for innovation in AI-driven search and omnichannel growth strategies.

SAN DIEGO — October 14, 2025 — NP Digital, a leader in end-to-end digital marketing, has been honored with two prestigious wins at the 2025 OMMA Awards. It earned titles for Best SEO Campaign and Best SEM Campaign for the second consecutive year. The accolades celebrate NP Digital’s continued leadership in search marketing innovation and excellence across both organic and paid media.

The agency’s Best SEO Campaign focused on driving organic growth in a constantly evolving AI-driven discover landscape for auto refinancing leader, RefiJet. The campaign leveraged generative engine optimization (GEO), first party data and citation building as proven discovery practices to enhance large language model (LLM) visibility. The result was a +2,012% increase in traffic from LLMs, +522% growth in top three rankings, and a significant rise in business from organic and AI referral channels.

“SEO has become one of our highest-converting channels, and through NP Digital’s inventive strategies and close partnership, we’ve built tremendous momentum in a highly competitive market,” said Scott Markland, CMO at RefiJet.

“Winning both the Best SEO and SEM Campaigns for a second year in a row reflects NP Digital’s ability to unify performance, creativity, and purpose,” said Mike Gullaksen, CEO of NP Digital. “Our teams continue to push the boundaries of what’s possible in search marketing, whether optimizing for LLMs or scaling challenger brands through omnichannel strategies.”

The agency’s Best SEM Campaign showcased the power of an integrated, search-first omnichannel strategy for leading baby food producer, Little Bellies. NP Digital used a combination of Google Performance Max, influencer partnerships, and always-on search marketing to help the brand achieve remarkable growth in a competitive FMCG market in one year. Its U.S. market share increased 56%, global organic visibility grew 297% and non-branded search impressions were up 363% while lowering cost per acquisition.

“This campaign went far beyond the numbers, it helped us reach more parents, build trust in baby nutrition, and make Little Bellies a genuine contender in the market,” said Alexandra Poznyak, Head of Marketing at Every Bite Counts, parent company of Little Bellies.

“These wins underscore the future of SEO as Search Everywhere Optimization and show what’s possible when you combine creativity, proven discovery practices, and a deep understanding of how LLMs discover and deliver information,” said Gullaksen.