AUTO ACCIDENT REPORT
How a shift in SEO strategy lead to more traffic and keyword rankings year over year
We looked at prioritizing counties or states, and ultimately decided to go with prioritizing state pages only and no-indexing county pages.
+219%
Average click improvement per page
+300%
Impressions to the site Year over Year
+941%
Keywords ranking on page 1 of Google
THE COMPANY
They created their website in 2018 and have helped thousands of accident victims find help for navigating the accident process.
Autoaccidentreport.com is the flagship service of Lead Need, LLC. They are the number 1 auto accident report company in the country.
THE CHALLENGE
With AI coming full force in 2023, Google made multiple updates to its ranking factors. The site shifted from a growing site organically, to virtually non-existent due to some of these updates.
We had to show credibility and authority throughout the site because each state and location page had taken a huge hit. This means less leads for the business, and no easy solution.
THE RESULTS
After making some changes to how the site is structured and is organized, we were able to see a 200% increase on average across the whole site, with primary locations improving by 3x or 5x the amount of clicks than before.
“We were able to keep our clients happy by reaching further than before. Having an organic backup to paid ads has made us look even more credible.”
ADDED VALUE
What we did to achieve the goals
We identified that Google did not like having lots of locations listed on the site. We looked at prioritizing counties or states, and ultimately decided to go with prioritizing state pages only and no-indexing county pages. We also refreshed the majority of all state pages with new copy and keywords.
Lessons learned
We were able to identify why Google dropped the rankings and traffic after trial and error. It took a lot of patience on our part and our client’s, but ultimately we were able to build a solid foundation back that has led to more traffic and leads than they have ever seen before. We learned that while SEO takes time, fixing SEO to get back to where you were previously can take quite some time too.
RECOGNITION
Winner, 2023 Best Consumer Services Campaign.
“If you want a strong organic presence while not having to do any of the heavy lifting yourself, go with NPA. Focus on what you do best and let NPA focus on making your site stronger and thus your own credibility and success.”
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