Increase in Sessions
Decrease in CPA
Increase in Conversions
We build North America’s leading loan management software platform for short term alternative credit lenders. We’re part of the FinTech revolution and are changing the way people lend and borrow money.
Paid Media Challenge #1
Infinity Software came to NPAccel with a beautiful website and an even more impressive service offering. Upon launching new lead-gen campaigns, the Paid Media team quickly realized that performance was not working. All front end metrics were trending positively but still no leads were coming through the onsite ‘schedule a demo’ conversion sign up. We first blamed tracking, assuming something was not accurately set up but ultimately it came down to the landing page experience.
Tactics
NPA analyzed the current conversion path and leveraged best practices to determine changes to improve CR%
We recommended testing a different type of submission form that provided an easier path to conversion for a user. This would also allow us to easily track leads.
Results
After implementation of the new form to their website, we immediately saw an influx of leads. We could now attribute conversions back to paid campaigns and ads. This has allowed us to optimize our paid efforts to drive even more conversions.
Paid Media Challenge #2
Client wanted to revisit strategies that were on hold when we were struggling to produce conversions. The client wanted to continue their growth by looking into other opportunities to increase conversions.
Tactics
Results
After implementation of the new form to their website, we immediately saw an influx of leads. We could now attribute conversions back to paid campaigns and ads. This has allowed us to optimize our paid efforts to drive even more conversions.
We worked with Infinity Software to help build their online presence from the bottom up. We helped them achieve their sales goals, which they considered lofty from the very start. We set the bar high and continue to help them build up their company and generate leads online. We spent time building out their paid media strategy from scratch, optimizing campaigns, and finding solutions to generate form, call, and chat leads.
NP helped us launch a brand new site and get it ranking for our key terms, get paid ads up and converting, launch a blog, fix all of our SEO, set up automated email follow-up, and even launch a recorded webinar for our platform” says Alexx
We learned how to improve and optimize the customer experience and help users convert. We took time to understand our demographics and what terms and search queries helped convert users. We learned that a strategy which included an overall consideration of a paid user’s journey required an easier path to conversion, ultimately resulting in increased conversions.
“Neil Patel is the real deal and the only marketing agency that I know of that not only delivers results but goes above and beyond in every way. The people working with us are kind, professional, organized and extremely talented. We’ve learned a ton from them and are on track to hit our very ambitious growth goals thanks in large part to their work. If you believe in what you’re selling and need a way to get it in the hands of more people, then NP will be your secret weapon.”
Mann Lake
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The 2024 paid media playbook.
Whether you want to take advantage of AI, discover new platforms, or prepare to advertise in a world without third-party cookies, this paid media playbook is here to help.
