We identified SEO keywords that were competitive but also unique to their target audience. We drive ecommerce traffic and revenue with key paid search tactics, but used social media advertising to tell the Modkat brand story. We are now working to maximize revenue further with email marketing tactics to keep connection with the target consumer.
Our overall marketing strategy began with a focus on SEO – we identified keywords that competitors were using, but also carved out some unique keywords in the space for their more specific customer.
We then added Paid Media as a way to drive ecommerce traffic and revenue – our tactics have been proven to be highly effective for Modkat, resulting in increases in revenue which have contributed to Modkat’s growth as a company. We focused heavily on dominating the Paid Search space, but utilized social media platforms to effectively tell Modkat’s story.