NP Digital and Universidad Tecmilenio Win Best Hispanic Marketing Campaign at the OMMA Awards

Every peso counted. Every partnership mattered. One award-winning result.

SAN DIEGO, October 8, 2026 – NP Digital and Universidad Tecmilenio Win Best Hispanic Marketing Campaign at the OMMA Awards

“Every Peso, More Potential” brings search and social together to balance efficiency, scale, and new growth opportunities.

NP Digital and Universidad Tecmilenio have earned the OMMA Award for Best Hispanic Marketing Campaign for “Every Peso, More Potential.” The recognition marks a milestone for the agency’s fast-growing Latin American team.

The paid media campaign gave each channel a distinct role. Search captured high-intent demand, while Performance Max powered efficient scale. Meta concentrated investment on the audiences and moments with the greatest conversion opportunity, and TikTok provided a controlled path to incremental growth. Together, the approach balanced efficiency and scale while reducing reliance on any single platform.

“This campaign demonstrates the value of giving every channel a clear purpose within a shared strategy,” said Mike Gullaksen. “Our Latin American team brought that thinking to life alongside a client partner who shared the ambition. We’re proud to see their work recognised.”

For Tecmilenio, the award reflects the impact of that collaboration.

“I am delighted to see the work and strategy we have built together translate into results that make a lasting impact and deserve to be recognized,” said Daniel Sánchez Santos of Tecmilenio.

NP Digital congratulates everyone who contributed to “Every Peso, More Potential” and thanks the Tecmilenio team for its continued trust.