NP Digital Expands Further Into Europe with New Office and Managing Director in Italy

Omnichannel Marketing Expert Alberto Rossi Appointed to Managing Director, Italy

MILAN, June 7, 2023 – NP Digital, a global leader in end-to-end performance marketing, is thrilled to announce the appointment of Alberto Rossi as Managing Director for its new office in Italy. This strategic move marks an important milestone in NP Digital’s expansion, bringing its cutting-edge digital marketing expertise to the vibrant Italian market. It follows a successful launch in the UK led by Brandon Smith in 2021, and only a month after opening in Spain under direction of Luis Bergareche.

Rossi brings a wealth of marketing experience and a proven track record in driving business growth and delivering exceptional results within the digital marketing landscape. Rossi has more than 20 years of experience working with some of the largest companies in the world, including Coca-Cola, Disney, Adidas, Eni, Barilla, Heineken, Sony, Samsung, LG and many others. Notably he founded the first omnichannel agency in Italy, a modern approach to marketing with increasing interest and demand for in Italy.

With his extensive knowledge of the Italian market, Rossi will oversee all aspects of NP Digital’s operations in Italy, including business development, client management, and team leadership, and solution development. His deep understanding of the Italian business landscape, coupled with NP Digital’s global expertise, proprietary technology and comprehensive suite of services, positions the company for success in helping Italian businesses thrive in the digital era.

“We are delighted to have Alberto join the global executive leadership team as we expand further into Europe” said Mike Gullaksen, CEO of NP Digital. “His passion for omnichannel digital marketing, strategic vision, and strong leadership skills are assets for the agency and for our growing portfolio of Italian clients. We are confident that with his guidance, NP Digital will establish itself as the go-to partner for Italian businesses seeking measurable and impactful digital performance solutions.”

NP Digital’s expansion into Italy signifies the company’s commitment to partnering with local businesses and helping them navigate the ever-evolving digital landscape. With a physical presence in Italy, NP Digital will foster stronger relationships with Italian clients, gain deeper insights into the local market dynamics, and deliver tailored solutions that address their specific challenges and opportunities.

“Looking ahead to 2023, investment in digital marketing will continue to grow in Italy with brands focusing on data, content and technology” said Rossi. “There is a great opportunity in Italy to help brands with their advertising strategies by leveraging data, insights, and best practices from NP Digital’s search technologies and local marketing expertise.”

About NP Digital

NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries. For more information visit


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