Alara Jewelry

How SEO boosted an ecommerce site’s traffic in one year.

NPACCEL SEO for Alara Jewelry

THE COMPANY

Nationally awarded and locally adored, we bring a bit of joy, a lot of expertise, and absolutely no McJewelry to the table.

Alara Jewelry isn’t your average jewelry store—it’s a fiercely curated, joyfully irreverent, and ethically driven fine jewelry gallery based in Bozeman, Montana (and yes, we’re virtual, too).

With over 80 independent, small-batch designers represented—plus our in-house award-winning team—we offer original, one-of-a-kind or one-of-few pieces that honor both artistry and ethics. Our self-imposed sourcing mandates mean recycled precious metals, fair trade gems, upcycled or ethically sourced diamonds, and zero tolerance for child labor.

At Alara, we blend high-level technical chops with high-spirited customer service—offering everything from heirloom redesign and custom creations to jewelry education, repairs, and our wildly popular Professional Jewelry Box Reviews.

THE CHALLENGE

The luxury jewelry market is a highly competitive online space that becomes more saturated each year, making it increasingly difficult for Alara Jewelry to stand out and attract new visitors through organic search.

To address this challenge, we implemented a comprehensive SEO strategy designed to increase website traffic and drive sales. Our approach focused on identifying and optimizing for high-value keywords that would attract the right audience and improve search visibility.

THE SOLUTION

What we did to achieve the great results.

We implemented a robust SEO strategy that focused on refreshing core web pages, producing high-quality blog content, and securing authoritative backlinks. This approach aimed to boost organic traffic across the site, with a particular emphasis on driving traffic to their Montana sapphire page (https://alarajewelry.com/collections/sapphire-montana-sapphires).

EXTRA INSIGHTS

What we did to achieve the goals

We discovered that although SEO requires patience, maintaining a steady and well-executed approach can give you a competitive edge.

Lessons learned

By implementing the right content and keyword strategy, it’s possible to establish leadership in the industry while enhancing expertise, authority, and trustworthiness. Our client placed tremendous trust in our team to craft and execute a strategy that would drive meaningful traffic to their website. Their partnership is highly valued, and our efforts delivered excellent results!

“We were partnered with an agency who had many clients in the general “jewelry space,” so they were just rinsing-and-repeating what they did for others, without listening to our differences from the norm–which function to our advantage at our brick-and-mortar, but were not doing so with our ecommerce store. There was a lack of transparency and accountability, and very mixed results. We knew we needed a new agency, one that actually behaved in a partner-like way.”

” Clearly defined goals, timelines, and an overall roadmap were presented in a way that provided structure for all involved. The NPAccel team has been great at responding to requests, answering questions, and teaching us when we request, so they’ve made us better at helping them, help us! Under their leadership, guidance, and tutelage, we have enjoyed a consistent improvement in our search rankings, so therefore a very big increase in organic traffic, many more of the “right” customers for our particular business, and what do you know… an 80% increase in YoY online revenue!”

Babs Noelle, Principal

Alara Jewelry

RECOGNITION

Would you recommend NPAccel to someone considering our services?

“For those considering NPAccel, I would say they should beware all the “shiny new objects” that other agencies might wave about with promises that don’t sound real…and aren’t. NPAccel is a professionally-run organization of the right kind of smarty-pants people you want in your corner!”

Babs Noelle, Principal Alara Jewelry

WORK

Built to deliver faster.

We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.

Success Stories