new SERP features, Google AI Overview results increased by +30,800% over our baseline.
increase in position 1-3 rankings within Google’s traditional SERPs.
increase in traffic from LLMs (ChatGPT, Perplexity, etc.), blog pageviews soared by +7,450%.
increase in funded loans coming directly from organic search and LLMs (ChatGPT, Perplexity, etc.).
RefiJet, founded in October 2016 by seasoned entrepreneurs with deep experience in auto finance, regulatory compliance, and lending operations, has quickly evolved into a premier nationwide partner for auto and motorcycle loan refinancing. Powered by best-in-class technology, RefiJet offers a seamless, secure experience, automatically matching consumers with tailored lending programs through its proprietary system.
Unlike traditional banks such as Bank of America, Chase, and Capital One, or marketplace competitors like AUTOPAY, Rate Genius, and iLending Direct, RefiJet needed to differentiate its brand and performance. At the same time, two broader market shifts presented hurdles.
The first was the rise of AI-driven, zero-click searches. Google’s AI Overviews and emerging platforms such as ChatGPT and Perplexity have begun reshaping how consumers interact with search, often delivering answers directly in results pages. This shift required a new way of thinking: SEO still influences how content is ingested, retrieved, and used — but not at the same stage or in the same way as traditional SERPs. To remain discoverable, RefiJet’s content had to go beyond ranking. It needed to be accessible, structured, semantically rich, trustworthy, understood, and cited by large language models (LLMs).
The second challenge was macroeconomic. High interest rates had pushed many consumers to the sidelines, delaying refinance decisions until conditions improved. With fewer prospects actively searching, the imperative was clear: every impression had to count, and RefiJet needed to become the authoritative voice for those ready to act.
Technical implementation ensured site speed, crawlability, and structured data optimization, which not only improved RefiJet’s presence in Google’s classic search results but also boosted inclusion in AI Overviews. On-page optimization aligned content with high-intent, long-tail queries, while also anticipating the “fan out” effect of AI-driven subqueries. For instance, instead of optimizing for a single keyword like “car refinancing,” we ensured content addressed nuanced user contexts such as “refinance car loan with gap insurance” or “auto refinancing with guaranteed asset protection.”
To further strengthen authority, RefiJet’s content strategy incorporated entity-based SEO. Entities provide the factual backbone that power knowledge graphs, while embeddings represent meanings and relationships within vector space—enabling LLMs to perform similarity matching and generate responses. By mapping RefiJet’s services into both knowledge graph structures (concrete concepts like “motorcycle refinance”) and embedding-rich content ecosystems, we increased the likelihood of retrieval by both search engines and AI systems.
The campaign also integrated Retrieval-Augmented Generation (RAG) principles, ensuring that proprietary, real-time knowledge from RefiJet was accessible and grounded in external authoritative validation. This meant not only publishing first-party data and unique insights but also contextualizing them with trusted third-party references, so that both Google’s algorithms and LLMs had reason to cite RefiJet. This strategic combination increased the brand’s discoverability in generative environments while reinforcing trust.
Finally, digital PR campaigns amplified authority signals across finance and automotive verticals. More than 60 high-value placements established RefiJet as an authoritative voice, creating the contextual and semantic signals that further increased its chances of being cited by both traditional search engines and AI models.
These results illustrate the future of SEO, which we’re referring to as Search Everywhere Optimization. Success is no longer defined solely by keyword rankings but by visibility across both classic search and AI driven ecosystems. RefiJet’s campaign demonstrated that by treating SEO as a pipeline, moving from structured, trustworthy, semantically rich content to citations by LLMs, it is possible not just to weather industry disruption but to thrive.
This approach not only delivered immediate wins in traffic, leads, and funded loans but also positioned RefiJet as an authority prepared for the evolving search landscape.
“SEO has become one of our highest converting channels now, thanks to NPD’s work. We’ve built tremendous momentum, and we are extremely impressed with NPD. We could not be happier with the team and the relationship.”
We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.
Success Stories
Success Stories
Simple Mining
Let's talk about better results.
If you're ready to grow your business, we’re ready to be your partner.
Request for Proposal
Looking for an award winning team to participate in your process?
Digital marketing industry roundup. September, 2026
AI favors familiar brands, AI platforms are growing at different rates, top-of-funnel search is growing but clicks are not. So many updates its hard to keep track, so we’ve summarized the most important ones for you.
