increase in non-branded clicks year-over-year in both the US and AU.
increase in brand searches in the US year-over-year.
increase in share of market by dollar value (USA) year-over-year.
They do their very best to do what comes naturally to them – making simple, age-and-stage appropriate and wholesome foods for all children – so that customers can focus on what comes naturally to them – nurturing and raising independent and unique little people. They like to think of it as creating a circle of happiness: if kids are happy, then parents are happy, then they are happy!
Consumer insights data confirmed parents today are faced with information overload and social pressures to be perfect. They want convenience, a simple and stress-free feeding experience which at the same time is nutritious and safe.
So we ensured our messaging simplified baby food science without condescending or scolding parents, highlighting the versatility of our pack sizes and nutritional benefits.
We also wanted to increase the brand’s share of voice by empowering parents to make the right choice by cementing the brand’s USPs in their minds. To this end, we used social channels that build awareness and consideration most effectively, scaled to the client’s budget. We wanted maximum reach, impressions, views and engagement with our ads to bring traffic to Little Bellies’ website to discover the brand.
On Meta and TikTok, we deployed a creator-led approach to lend authenticity and relatability. We leveraged creative that put babies enjoying Little Bellies, and parents demonstrating the convenience of the pack size and how even the fussiest eaters were won over by Little Bellies.
Tactically, we engaged influencers with >50k followers but for the most part, our talent were smaller but whose audiences were a micro-community. These partnership ads drove traffic to the Little Bellies product or collections pages and measured time of site and scroll depth to test audience engagement and creative effectiveness.
We used an Always On Reddit Blog Boost strategy, targeting the biggest Parenting/Mommy subreddits to disseminate helpful content and recipes without overtly advertising. We also organise an AMA session in the USA hosted by a registered paediatric dietitian for expert advice.
On Google, Pmax was used as a mass market campaign, covering all Google Ads placements with Little Bellies creative and messaging, to drive traffic to the website. We also prospected on Google with an Always On DSA campaign to capture upper funnel searches.
The brand’s dollar value growth is double that of competing brands, reflecting the success of its expansion:
Little Bellies is now reaching a much wider audience of parents and caregivers, many of whom were previously unaware of the brand. This is helping to build a community of engaged brand advocates and return customers, and growing the brand.
We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.
Success Stories
Success Stories
Alara Jewelry, SEO case study.
Work with us.
Fill out the form below to speak with someone from our team.
Digital marketing industry round-up. April, 2025
Ad fraud is evolving, AOIs spike in March, LinkedIn campaign manager update, Google AI mode, TikTok photo posts… So many updates its hard to keep track, so we’ve summarized the most important ones for you.
