NP Digital and Tandem Diabetes Care partnered to ensure the campaign followed FDA compliance for all keywords and ad-copy, which required ongoing communication and collaboration. We had to strike a balance of conforming to compliance regulations while staying creative to drive performance.
Beyond the amazing channel-specific results, NP Digital leveraged expanded attribution views to understand how the channels contributed to the final conversion. We discovered 82% of conversions occurred within the first 24 hours of clicking or viewing an ad.
Fighting for attention against two large legacy competitors, and a handful of new offerings within the automatic insulin delivery system vertical, Tandem Diabetes Care required a partner that understood when to go head-to-head and when to explore untapped white space.