Increase in Avg Position for all Non-Branded Terms
Increase in Clicks to Non-Branded Terms
Increase in Non-Branded Keywords
Simple Mining is a based in Cedar Falls, Iowa, providing a range of services for Bitcoin miners.
Simple Mining services are designed to streamline the mining process, especially for those who want to avoid the complexities of setting up and running their own hardware.
We implemented a new technology framework for our website development, which helped us prepare to scale, but we still needed some assistance with implementing the technical requirements to optimize our SEO and reachability without Google Ads.
Billy – Simple Mining
Traditional SEO helped identify target terms that Simple Mining was not ranking for in the hosted crypto mining space. We then optimized the priority URLs with best practices and target terms to show growth in impressions, clicks, and total keyword rankings.
We learned that while it is very important to rank well for the right keywords and get increased traffic, it is vitally important that the website itself has blogging content and is technically optimized to provide best ranking for search engines.
We have also begun to explore CRO and AI SEO optimizations to continue to maximize efforts in the second half of our partnership.
NPA helped us find and implement technical On-Site changes to maximize our main keywords, and best SEO practices. NPA helped us generate On-Site Copy for better reachability to our customer audience. NPA also provided help with generating Blogs/Articles to help us expand our content and reach.”
SEMRush: 12 Month Keyword Trend.
Non-Branded Terms
158% increase in total keywords
7,000+% increase in page 1 terms:
April 2025: 3
September 2025: 95
If you have the technical skill and control over your website, NPA can provide great insights with clear instructions on implementations that can maximize your reachability.
We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.
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Digital marketing industry roundup. May, 2026
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