Increase in Keyword Rankings
Increase in YoY Organic Traffic
Increase in Booking Requests
Kingdom Car Service they specialize in executive airport transfers, corporate event travel, and high-end tourism services. As an award-winning small business, they differentiate themselves in a competitive market by offering a “white-glove” experience featuring a diverse fleet of luxury SUVs and sprinters, professional chauffeurs, and family-friendly amenities like complimentary car seats.
After experiencing a lack of transparency and poor results with previous marketing partners, they came to NP Accel to improve their digital presence with an SEO strategy rooted in integrity, fiscal responsibility, and a clear, measurable return on investment.
They felt that their investment was going out the window as costs increased while leads were declining rapidly.
Our goal was to stop the bleed in organic search traffic and rebuild their trust in working with another agency. After developing an audience and destination-centric strategy, we refreshed older site content, optimized core service pages, and acquired backlinks to the newly optimized website pages.
In the first 6 months of our campaign, we identified which keywords were driving traffic to the website, and which ones were current keyword gap opportunities. By targeting these high value terms and selecting service-based and destination-based content to refresh and improve, we saw a significant increase in both total organic website traffic along with engaged quality traffic to our core service pages.
“Alex Portillo has been an amazing SEO manager overseeing our pain points and consistently moving the needle in the direction we want to see which is FORWARD! We have seen his due diligence approach in our goals being met and his approach to ensure goals are being worked on. ” says Isabel.
We provided quarterly keyword research focused on customer personas to drive relevant traffic to appropriate service pages. Identifying this information allowed us to reduce informational traffic to older blogs and increase clicks to service and destination pages.
We learned that while content is very important in driving traffic, what is critical to remember is that the content must be written for your audience. Their previous agency experience delivered on traffic and impressions to off-topic blogs and thus led to low quality traffic and conversions. By identifying what audiences and personas use Kingdom Car Service, we were able to improve both the quality and quantity of relevant site visitors.
The primary gap between Kingdom Car Service and their competitors was their lack of visibility for local search terms. By optimizing service, vehicle, and destination pages for Orlando, FL and the Florida MCO, we saw massive improvements in local map pack rankings.
After updating core service page web copy, we were able grow total organic clicks by 42% in just over 6 months. Additionally, their year over year traffic increased by 33%. The client reported that in addition to the quantity of traffic increasing, the quality of traffic had improved as well.
It was a pleasant surprise to see that the percentage of increased booking requests increased at a higher rate than the total organic website traffic and new user acquisition since the start of our SEO campaign.
“I would tell other businesses considering Neil Patel Accel- to ensure they ask for Alex Portillo as their SEO manager first off. Honestly, that is what makes a difference! A genuine account manager that understands the vision of the client- where there are currently and where they are desire to go! Alex has done a great job educating us to stay in front of the ai trend. He has given us great insight into the AI world and how to ensure we stay relevant!.”
We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.
Success Stories
Success Stories
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Digital marketing industry roundup. June, 2026
Google starts rolling out AI search data, bot traffic surpassed human traffic globally, tiktok turns discovery into booking. So many updates its hard to keep track, so we’ve summarized the most important ones for you.
