NP Digital Adds to UK Expansion with Director of Earned Media Luke O’Leary

Search Engine Optimization Expert to Lead Earned Media Offering in the UK

NP Digital, a leader in performance marketing, has announced the appointment of Luke O’Leary as the new Director of Earned Media in the UK. O’Leary joins from the US division, where he led SEO Strategy for a global clientele. O’Leary will be responsible for building integrated strategies in SEO, content marketing and digital PR for clients in the UK and EMEA.

O’Leary brings a diverse skill set in strategy, marketing and technical SEO to the UK. O’Leary has worked with some of the largest brands in the world and is skilled in organic growth marketing, SEO and technical auditing and developing digital marketing strategies. His move will offer the agency’s award-winning tactics to the UK market as NP Digital continues to expand its service offerings in the region.

“Luke has been an incredible asset to NP Digital for years and we’re excited to add him to our growing UK team,” said Brandon Smith, Managing Director of NP Digital, UK. “He has a wealth of experience in developing strategies and increasing brand awareness in some of the most competitive digital markets in the world. That experience is crucial and will help us to accelerate organic performance for our clients in the UK, EMEA and helping them to expand into the North American market.”

Before his tenure with NP Digital, O’Leary worked as a Senior SEO Specialist at Online Guru, Inc., where he audited websites and implemented changes to grow organic traffic and improve clickthrough rates. He also created his own agency consulting for small to mid-size businesses and developing marketing plans for their unique areas.

O’Leary’s hire is the latest move from the agency as it continues the expansion of its UK and EMEA business. NP Digital recently hired Chris Pollock as the Head of Paid Media to expand paid media capabilities in the UK and EMEA.

About NP Digital:

NP Digital is a global performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, DTC challenger-type organizations.

NP Digital spans across the globe with 500 employees, seven offices and a headquarters in San Diego. For more information visit or


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