We rolled out a blog on the site with a content strategy that helped them build newer, more customer-relevant content to drive organic traffic.
We optimized and updated the pages on the site, adding meta tags and schema. The process also included fixing the site’s loading speed and other technical issues.
We performed outreach to provide good content with links back to Dynasty Mattress as a resource in the industry.
Dynasty Mattress has been around for over twelve years, and mainly focused on getting sales from Amazon. They recently decided they wanted to get more traffic and orders from their own website and switched their efforts into SEO and PPC marketing with NP Accel.
The results have made a great impact on their online sales. Within a few months, they have already seen an increase in organic rankings, moving from page 11 to page 4 for one of their main keywords, “RV mattress”. We also assisted them in adding their products to Google Shopping and running retargeting ads on Google. In January they finished the month at an 11.135 ROAS on Google paid ads, making it the most profitable month they have seen yet.