ELK SPRINGS
How email conversions increased by over 25%+ YOY.
Refreshed email campaigns and workflows have dramatic increase on conversions.
+ 162%
Increase in Campaign Revenue
+ 100%
Increase in Email Recipients
+ 120.98%
Increase in Deliverability
THE COMPANY
They provide 5 star quality and service to the over 100,000 guests that visit their properties each year.
Elk Springs Resort professionally markets and manages over 100 million in high volume vacation rental properties located in the Great Smoky Mountains. They provide 5 star quality and service to the over 100,000 guests that visit their properties each year.
THE CHALLENGE
Elk Springs email campaigns and workflows were not performing as expected.
We needed to boost our outbound email marketing flows and campaigns. We were performing well, but wanted to take the performance to the next level.
THE SOLUTION
What we did to achieve the great results.
We refreshed and created additional email Workflows and Campaigns to provide more engaging content to a more interested audience. We also integrated SMS to the marketing mix to stay top-of-mind for in-market shoppers.
EXTRA INSIGHTS
Lessons learned
We learned that it’s incredibly important to have a well-structured and comprehensive email strategy in place to communicate directly with potential (and existing) customers. If the right Workflows and Campaigns are not in place, then you’re leaving money on the table. This is even more true in industries with highly competitive search results pages where you have to compete for visibility.
“Our marketing distribution has increased over 100% and our email marketing conversions has increased over 25% with 7 workflows & 12 campaigns which were deployed ”
Andy Gladstein, Managing Partner – Elk Springs Resort
RECOGNITION
“NP Accel created and implemented a great strategy.”
“If you are looking to increase your email marketing reach and effectiveness, partnering with NPA is low risk and results driven.”
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