Kiierr

A/B Test #1 Final Results for Kiierr

Simplifying the content and replacing the headline with a more engaging headline will lower users’ potential stress and build more trust.

THE COMPANY

There’s nothing more powerful in business than being in business for all the right reasons. Mike and Jolene’s mission is honest and simple.

Mike and Jolene Anderson are the husband-and-wife team that founded Kiierr. With a background in low-level light therapy (LLLT) and a personal connection with hair loss and hair growth, they let their passion for healing people lead the way. They personally discovered the benefits of LLLT and decided to bring those same benefits into the lives of others across the country. They truly care about the people they serve; that’s why they founded Kiierr.

THE CHALLENGE

Simplifying the content and replacing the headline with a more engaging headline will lower users’ potential stress and build more trust.

THE SOLUTION

What we did to achieve the great results.

There is a clear winner for test 1!

Variant 4 has the highest conversion rates for Placed Order metric and the Visits to Checkout page metric. Variant 4 also has the highest revenue on mobile.
Although Variant 1 has higher revenue on desktop, more users are purchasing on mobile. There are also consistently more purchases on mobile. It’s wiser to make the implementation decision from off the mobile data.
There is differing data (can seem a little unclear), but because of the higher revenue increase on V4 mobile and the high Ecommerce CVR on mobile, and how it users responded to it on desktop (+10.37% CVR on Place an Order metric, see Slide 10), we can confidently recommend to implement Variant 4.

Variant 1

Changed headline to ‘Guaranteed Hair Growth Improvement within 7 months’ on desktop and ‘Guaranteed Hair Growth within 7 months or your money back!’ on mobile.

Changed ‘FDA…’ statement text and button color to orange. Changed green banner text to lowercase and omitted some clickable text from it.

This variant is just like V1 except for 2 other minor changes. Replaced main CTA wording with ‘See Spring Sale Pricing!’ Changed button to orange. The mobile version doesn’t have 2 boxes (I didn’t remove one). Changed green banner text to lowercase and omitted some clickable text from it.

TEST RESULTS

+0.92% Conversion Rate increase on Users Placed Order metric – Desktop: 4.78% / Mobile: 2.08%

+0.48% Conversion Rate increase on Visits to Checkout Page metric.

Variant 2

This variant is just like V1 except for 2 other minor changes. Replaced main CTA wording with ‘See Spring Sale Pricing!’ Changed button to orange. The mobile version doesn’t have 2 boxes (I didn’t remove one). Changed green banner text to lowercase and omitted some clickable text from it.

TEST RESULTS

+0.30% Conversion Rate increase on Users Placed Order metric – Desktop: 4.13% / Mobile: 1,22%

+0.67% Conversion Rate increase on Visits to Checkout Page metric.

Variant 3

This variant is just like V1 except for 2 other minor changes. Replaced main CTA wording with ‘See Spring Sale Pricing!’ Changed button to orange. The mobile version doesn’t have 2 boxes (I didn’t remove one). Changed green banner text to lowercase and omitted some clickable text from it.

TEST RESULTS

+1.02% Conversion Rate increase on Users Placed Order metric – Desktop: 4.14% / Mobile: 2,3%

-0,58% Conversion Rate increase on Visits to Checkout Page metric.

+1,60% Total CVR increase (based on 2 metrics)

Variant 4

This variant is just like V3 except for 1 other minor change. Changed wording on CTA to ‘SEND ME A CAP!’.

TEST RESULTS

+2,84% Conversion Rate increase on Users Placed Order metric – Desktop: 10.37% / Mobile: 1.25%

-0,57% Conversion Rate increase on Visits to Checkout Page metric.

+3,41% Total CVR increase (based on 2 metrics)

Variant 5

This variant is just like V3 except for 1 other minor change. Changed wording on CTA to ‘See Offer Options’.

TEST RESULTS

+0,57% Conversion Rate increase on Users Placed Order metric – Desktop: 4.89% Mobile: 1.46%

-0,32% Conversion Rate increase on Visits to Checkout Page metric.

COMBINATION OF DESKTOP AND MOBILE

Users Placed Order:

Original: 2.12% CVR
Variant 1: 3.05% CVR
Variant 2: (BEST): 2.42% CVR
Variant 3: (BEST): 2.88% CVR
Variant 4: (BEST): 4.96% CVR
Variant 5: (BEST): 2.69% CVR

Visits to Checkout Page:

Original: 4.6% CVR
Variant 1: 4.94% CVR
Variant 2: (BEST): 3.79% CVR
Variant 3: (BEST): 5.04% CVR
Variant 4: (BEST): 5.03% CVR
Variant 5: (BEST): 4.78% CVR