This 6-month initiative spanned across tactics and channels, requiring ongoing collaboration of NPD & NCSA Marketing, Content, SEO, Web, and Analytics teams.
To improve data accuracy, NPD outlined robust technical implementation specs which were deployed by NCSA in 2-week sprints over four months. The complexity required frequent working sessions between NPD and NCSA product owners, web dev, data science, and marketing teams.
To improve traffic, NPD provided a content roadmap that was divided amongst teams for execution. NPD and NCSA collaborated on production, NPD driving strategy and NCSA executing flawlessly. A blog migration was executed simultaneously by NCSA.