MAXWELL MEDALS & AWARDS
How SEO increased organic traffic over 100% in 1 year.
NPACCEL SEO for Maxwell Medals & Awards
+107%
Increase in Organic Clicks
+196%
Increase in Organic Impressions
+114%
Increase in Ranking Keywords
THE COMPANY
We see ourselves as an essential part of your team and take full responsibility for completing the job, managing every detail to create and deliver your custom medals and awards.
Maxwell Medals & Awards for over 45 years, we have designed and produced medals and awards, and have earned a reputation for our exceptional custom medals. We provide the best value in the awards industry, and we are committed to delivering state-of-the-art designs, high-quality custom pieces, and on-time delivery, along with world-class customer service.
THE CHALLENGE
We wanted to increase the number of leads generated from our website by enhancing our SEO rankings.
If a company lacks the internal expertise to handle tasks related to SEO and website performance, NPA offers exceptional assistance and leadership to improve its position. They are highly organized and pay great attention to detail, which helps to keep their clients on track and ultimately achieve desired results. ”
THE SOLUTION
What we did to achieve the great results.
“Neil Patel helped us understand our SEO performance, areas for improvement, and opportunities. ”
Steve Scott, VP
Maxwell Medals & Awards
EXTRA INSIGHTS
What we did to achieve the goals
We optimized product pages monthly to ensuring they aligned with our target keywords. This included metadata optimizations as well as web copy recommendations. We posted a monthly blog to strengthen our authority by positioning Maxwell Medals as a leader in the industry. We secured monthly backlinks, while adding internal linking to improve site structure. We completed a UX audit and page templates to enhance user experience.
Lessons learned
We learned that setting the foundation for a strong SEO strategy is key to see success in the long term. Content updates helped drive the results of the campaign and emphasized the importance of consistency in SEO. Onsite optimizations were key in helping Google understand the differences and intent of each target product page and the keywords we want to rank for. Offsite content marketing links were the cherry on top in improving our authority/credibility of the site.
In the first year of working together we have seen a significant increase in organic market share in the space. Impressions increased 196% YoY. Clicks increased 107% YoY with majority of that traffic going to target product pages. Keywords increased 114% YoY (813 total keywords in 2023 vs. 1,937 total keywords in 2024).
”We’ve seen significant increases in impressions, clicks, website visits, and leads.” says Steve.
RECOGNITION
What would you tell other businesses considering NPAccel?
“If a company lacks the internal expertise to handle tasks related to SEO and website performance, NPA offers exceptional assistance and leadership to improve its position. They are highly organized and pay great attention to detail, which helps to keep their clients on track and ultimately achieve desired results.”
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