How National Silicone boosted organic traffic by over 100% in half a year!
We’ve seen incredible growth in the site traffic, as well as huge gains in competitive keyword rankings. We’ve seen content marketing become a huge part of informing and attracting the right customer base.
Our dedication to great products and services comes from our appreciation of our customers.
National Silicone began as a small silicone supplier that only sold solid sheet. Today, we still sell solid sheet — as well as sponge sheet, extruded profiles, molded parts, compound/base and more. That “more” is providing the very best customer service, customer experience, and brand culture we can.
We aim to build long-term relationships where we can work closely with our customers to help them select materials, solve application issues and ultimately win more business.
THE CHALLENGE
As the site was new, we wanted to improve rankings and traffic for this new site to maximize its potential.
We wanted to improve our overall brand awareness/domain authority by enhancing our organic search ranking for selected key terms in our industry.
Our website was new and was receiving very few organic traffic numbers (less than 60 visits per month).
THE SOLUTION
What we did to achieve the great results
Our organic search traffic has gone up 100% since starting to work with Neil Patel Accel. Also, in only 8 months over 80% of our selected keywords are now ranking on page one of Google SERP. We now have 1178 ranking keywords where before we had less than 15. Our main term is also among the ranking keywords on page 1!
EXTRA INSIGHTS
Lessons learned
We provided onsite optimizations and backlinks to help focus their keywords and fix existing SEO issues onsite. We worked to first build a solid foundation and fix technical issues, optimize, then add links as the final push to drive our work.
We learned that links work best when they are combined with other types of SEO work and deliverables. If we had only built links, and not fixed the issues on-site through optimizations and technical time, our work wouldn’t have made as big of an impact. Conducting the right strategy is half the battle.
Increase in Organic Traffic
RECOGNITION
“NP Accel created and implemented a great strategy.”
“Neil Patel Accel offers a powerful results driven process to help you reach your SEO goals. From our very first interaction through to onboarding and now via our regular meetings, it’s always a great experience. They have an excellent team and I’m glad we chose Neil Patel to help us with our SEO.”
Craig MottersheadVP of Marketing at National Silicone
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