North Coast Seafoods
How SEO marketing more than doubled an ecommerce site’s organic traffic and revenue.
NPACCEL SEO for North Coast Seafoods
+3X
Organic Clicks
+278%
Increase In Organic Revenue
+476%
Total Keyword Increase
THE COMPANY
They came to NP Accel to help boost qualified traffic, further develop brand awareness, and increase the sale of their high-quality, wholesale seafood options.
North Coast Seafoods has been in the seafood industry since 1957 and distinguishes themselves as the big fish with a small fish attitude by cultivating deep, durable relationships with customers and suppliers. In addition to having an e-commerce site, B2C option, they specialize in wholesale seafood distribution across the nation.
Their quality seafood products have been surpassing customers’ expectations for years, but their digital presence was behind and competitors were beginning to take over critical market share.
THE CHALLENGE
North Coast Seafoods’ website was about four years old at the beginning of their partnership with NPA and had some content on their site, but were not seeing any significant or consistent increases in organic traffic.
Although there is a significant amount of large competitors in the seafood distribution space, our strategic research revealed that most of the direct competition was not taking advantage of the digital landscape to capture their target audience.
THE SOLUTION
What we did to achieve the great results.
“We (North Coast Seafoods) had engaged with a couple smaller SEO companies prior to working with NPA, but were not happy with the results, level of expertise, or professionalism. I knew of NP Accel as an authority in the SEO space and was happy when we came to an agreement to work together.
I wanted to collaborate with a team that I trusted. Admittedly, I can be a bit overly “hands-on”, but I was looking for an expert partner that I could rely on to lead us in the right direction with our SEO Strategy.”
Christian L’Heureux – Marketing Manager
North Coast Seafoods
EXTRA INSIGHTS
What we did to achieve the goals
We provided monthly SEO services consisting of high-quality blog content, new product page copy, page optimizations, and offsite content marketing.
We approached this project together with a collaborative, strategic vision that played an important role in executing the work and fueling long-term results.
Lessons learned
We learned that while the wholesale seafood business is competitive, there were untapped opportunities that we could take advantage of to assert North Coast Seafoods as an expert and authority in their space.
We were able to chip away at competitors’ market share over time and are now entering year three with a fresh approach to continue to see compounding results!
In the first year of working with NPAccel, North Coast Seafoods saw a 167% increase in organic traffic, paired with 157% increase in revenue via organic search.
As we continued to remain aggressive in our strategy and observed results compound over another year, organic traffic has increased by more than 11X, total keywords have increased by more than 475%, clicks have tripled, and North Coast Seafoods has earned an impressive 278% increase in revenue from organic search alone.
RECOGNITION
What would you tell other businesses considering NPAccel?
“This has been the best client-agency relationship that I’ve had working at North Coast–and that’s a tough thing to do. I’ve been super happy with not only results, but communication–when you say you’re going to do something, [NPAccel] is responsive and take care of it efficiently.
Results-driven, nimble, and extremely attentive to client needs. If you are looking to build and execute a comprehensive SEO strategy, this is the team for you!”
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