Simply Naked Pet Food
How SEO marketing has helped a new boutique pet food brand achieve a #1 ranking for high priority keywords.
NPACCEL SEO for Simply Naked Pet Food
+16X
Organic Clicks
#1 Ranking
For High Priority Keywords
+470%
Total Keyword Increase
THE COMPANY
Their mission is to provide, holistic, and superior nutrition for pets straight from the sea with recipes that are naked, nutritious, and fish-first.
Simply Naked Pet Food delivers pure, healthy, and purposeful fish-based nutritional solutions that isn’t just a pet food company that happens to offer seafood, but rather a seafood company specializing in natural fish-based pet food.
Simply Naked Pet Food came to NPAccel with excellent products and a vision for reaching their ideal audience, while being a new brand facing robust, digitally-mature competition. Together, we partnered to develop an SEO-friendly content strategy, flesh out their keyword portfolio and positioning, and drive qualified traffic to their site.
THE CHALLENGE
While they were determined to dominate their niche space, they did not have the bandwidth to strategize and execute an SEO strategy in-house.
Simply Naked Pet Food was a very new website when beginning work with NPA, as well as being a new brand in the (exceptionally) competitive pet food industry. They had a compelling story and unique offering, and knew that there was big opportunity to take advantage of customers searching for the problems that their products had a solution for.
THE SOLUTION
What we did to achieve the great results.
Organic search is Simply Naked Pet Food’s #1 traffic acquisition channel, accounting for more than 40% of digital revenue.
EXTRA INSIGHTS
What we did to achieve the goals
We provided monthly SEO services consisting of high-quality blog content, new product page copy, page optimizations, and offsite content marketing.
We approached this project together with a collaborative, strategic vision that played an important role in executing the work and fueling long-term results.
Lessons learned
The pet food industry is exceptionally competitive, but we focused on a highly targeted, strategic approach that allowed us to capitalize on key terms,
We were able to chip away at competitors’ market share over time and are now entering year three with a fresh approach to continue to see compounding results!
Simply Naked Pet Food holds a #1 ranking for “salmon dog food”, previously held by a notoriously competitive, large online distributor.
In just under a year, Simply Naked Pet Food saw a 16X increase in clicks, total keyword increase of 470% with more than 20% landing in positions 1-10, along with an impressive increase in revenue from driving qualified traffic to the site via organic search.
RECOGNITION
What would you tell other businesses considering NPAccel?
“We’ve seen superb growth in organic search traffic, organic sales, and domain authority in only one year with NPA. By creating content built around the queries out target customer is searching for, we have significantly increased our visibility in the “right” areas of where we want to rank.”
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