Pickleball Superstore

How a well rounded SEO strategy got an ecommerce site to rank 1st for their top keyword in just over 6 months and increase revenue from organic by 167%

NPACCEL SEO for PICKLEBALL SUPERSTORE

THE COMPANY

Their goal is to utilize industry-leading technologies to deliver delightful customer experience, provide the best pickleball products for the best prices, and offer a robust rewards program for loyal customers.

Pickleball Superstore is an online pickleball equipment store created for players, by players. Their vision for Pickleball Superstore is to become the #1 digital destination for the pickleball community.

They also aim to educate the pickleball community from beginners to professionals by putting out game improving content via their blog, and are commited to giving back by donating and/or recycling used paddles and shoes.

THE CHALLENGE

Pickleball has been growing tremendously as a sport during the past few years, however, there are only a few huge players in the market providing equipment and gear specific for it. When Pickeball Superstore opened, they were being swallowed by those big stores that had been online and active for years.

Our goal was to help them build a strong SEO foundation that would allow us to grow and expand their reach beyond the local community where they were already known for. Our strategy had to rely on technical implementations to compete in the SERPs while also focus on content to reach new users and audiences.

THE SOLUTION

What we did to achieve the great results.

During the first 6 months of working together the website has seen remarkable growth reaching impressive numbers: 582% increase in organic clicks compared to the previous period, 260% increase in organic impressions, and an average position improvement of 11.6 points! During this same period, the website also saw a 244% growth in organic revenue.

EXTRA INSIGHTS

What we did to achieve the goals

Right off the bat we addressed any technical issues that could cause our strategy to fail and from there, we build the strategy around the most profitable and higher searched keywords while collaborating with the client on net new content to attract a wider audience that may be just starting to learn about the sport.

Lessons learned

Having a focus on community definitely helped speed the growth! Even though this is a national website, having a supporting community that shared the values and believed on the business boosted our organic efforts by naturally increasing engagement with the website and brand.

” We felt confident that SEO experts would significantly advance our rankings. NP Accel did just that for us. Working together to define strategies and execute on those strategies delivered great results. We saw tremendous improvements in many metrics related to SEO / Organic Search thanks to the NP Accel team. ”

Steve Raack, Co-founder

Pickleball Superstore

RECOGNITION

Would you recommend NPAccel to someone considering our services?

“We have thoroughly enjoyed working with the NP Accel team. They are professional, competent and a wonderful extension to our team. We have only positive things to say about the NP Accel team and are grateful for their help.”

Steve RaackCo-founder

WORK

Built to deliver faster.

We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.

Success Stories