Ruffneck

How strategic paid search and email marketing efforts boosted a custom scarves wholesaler’s leads in under 12 months.

Item: NP Digital
Rating: 5
Author: Jeff McIntyre

NPACCEL paid search and email marketing for Ruffneck

THE COMPANY

Ruffneck is the world’s leading provider of custom and licensed sports scarves.

Ruffneck specializes in custom scarves and custom beanies for organizations of all levels, from a custom football scarf for school teams to licensed scarves for the MLS.

THE CHALLENGE

Ruffneck needed a communicative, strategic partner to take their full funnel marketing approach to another level.

Our goal was to help them understand why their traffic was lagging, and rework their marketing approach to better cater to their target audience. We worked through a multi-dimensional solution that touched base with customers through different points of their journey to full nurture, educate, and move them closer to conversion.

THE SOLUTION

What we did to achieve the great results.

In the last 12 months, we’ve streamlined Ruffneck’s email marketing leading to a 54.6% average open rate and 3.75% click rate, well above industry averages. Through combined email and paid efforts, we’ve seen a 196% increase in subscriber count and a 26% increase in qualified paid leads.

“NPA was able to help us achieve higher organic and paid search results to drive more leads, and ultimately help us close more business. They rebuilt our email list to be much more targeted and effective.”
–Jeff, CEO

RECOGNITION

Would you recommend NPAccel to someone considering our services?

“We have truly seen real results and communication from the NP Accel team. We have seen higher quality leads come through our funnel from all channels—SEO, Google Ads, and email. Working with our account manager, Abby, has been an absolute delight. She keeps us well-informed and brings in all the appropriate resources to fully support our initiatives.”

Jeff McIntyreCEO - Ruffneck Scarves

WORK

Built to deliver faster.

We bridge the gap between brands and their audiences, delivering hyper-personalized, data-driven experiences across every digital touchpoint. Fueled by insights, powered by strategy, and obsessed with impact—we don’t just reach customers, we resonate. We turn engagement into growth and interactions into lasting connections.

Success Stories